Chapter 05 Electronic Commerce ECommerce

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Chapter 05 Electronic Commerce(E-Commerce)

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Electronic Commerce (EC)

• Electronic Commerce
• Transactions and interactions that occur through
  computer telecommunications networks.
• E-business

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Four Levels of EC Transactions

• B2C
• Transactions involving business-to-consumer
  interactions.
• http//shopping.pchome.com.tw
• B2B
• Transactions involving business-to-business
  interactions.
• http//buy.wanggroup.com/
• B2E
• Transactions involving business-to-employee
  interactions.
• C2C
• Transactions involving consumer-to-consumer
  interactions.
• http//www.tw.ebay.com/

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Intranets and Extranets

• Intranet
• Permits access to private network areas by
  individuals who are employed or otherwise
  affiliated with a hospitality organization.
• Extranet
• Permits access to private areas of a hospitality
  organizations network for individuals who are
  not employed or company affiliates.

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Internet-Intranet-Extranet
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Internet-Intranet-Extranet
Database
WWW Server
InternetB2CC2C
Application Server
IntranetB2E
ExtranetB2B
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Internet-Intranet-Extranet
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Internet-Intranet-Extranet
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Span and Scope of Hospitality EC
Operations
Accounting
Marketing
Human Resources
MIS
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Span and Scope of Hospitality EC
Operations
Accounting
Marketing
Human Resources
MIS
Link IT with IS to support enterprise
transactions and interactions
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Span and Scope of Hospitality EC
Operations
Accounting
Marketing
Financial transactions, including accounts
payable, accounts receivable, payroll, journal
entries, ledgers, banking, and cashiering.
Human Resources
MIS
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Span and Scope of Hospitality EC
Operations
Connections with vendor Electronic data
interchange (EDI)
Accounting
Marketing
Human Resources
MIS
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Span and Scope of Hospitality EC
Operations
Accounting
Marketing
Electronic networks used for the promotionand
placement of products and services.
Human Resources
MIS
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Span and Scope of Hospitality EC
Operations
Accounting
Marketing
Human Resources
MIS
Recruitment, selection, development, and
retention of employees
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Hospitality and Tourism sectors
Meetings and Events
Lodging
Travel
Foodservice
Entertainment
Recreation
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Hospitality and Tourism sectors

• Meetings and Events
• Convention Centers
• Conference Facilities
• Banquet Facilities

Travel
Lodging
Entertainment
Foodservice
Recreation
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Hospitality and Tourism sectors
Meetings and Events

• Travel
• Airlines
• Cruise Lines
• Ground Transportation
• Ground Tours

Lodging
Entertainment
Foodservice
Recreation
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Hospitality and Tourism sectors
Meetings and Events
Travel
Lodging

• Foodservice
• Upscale Restaurants
• Theme Restaurants
• Midrange Full-service Restaurants
• Quick Service Restaurants

Entertainment
Recreation
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Hospitality and Tourism sectors
Meetings and Events
Travel
Lodging
Foodservice
Entertainment

• Recreation
• Golf and Tennis Clubs
• City and Yacht Clubs
• Health Spas

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Hospitality and Tourism sectors
Meetings and Events
Lodging
Travel

• Entertainment
• Theme Parks
• Attractions
• Showrooms
• Nightclubs
• Casinos

Foodservice
Recreation
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Hospitality and Tourism sectors
Meetings and Events

• Lodging
• Upscale Hotels and Resorts
• Midrange Hotels and Resorts
• Motels
• Bed and Breakfast
• Hostels

Travel
Foodservice
Entertainment
Recreation
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Typical EC Network
Back End
Front End
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Front and Back Ends

• Front end
• Points of access for EC end users, including
  customers, employees, and business affiliates.
• Back end
• Contains interfaced components designed to
  provide EC services to end users.
• Firewall
• Computer communications processor that filters
  all network traffic to provide a safe transfer
  point for access into a network and transmission
  to other networks.

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Firewall
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Firewall on PC
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Firewall Hardware
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Firewall Software