A National Tourism Plan: The Bus Industry View

1
A National Tourism Plan The Bus Industry View

• Speech to the Australian Regional Tourism
  Convention
• 12 September 2008
• Michael Apps, Executive Director, Bus Industry
  Confederation

2
A National Tourism Plan The Bus Industry View

• INDUSTRY REPRESENTATION STRUCTURE
• Australias peak body representing the bus
  industry.
• BIC Long Distance, Charter and Express Committee.

3
A National Tourism Plan The Bus Industry View

• 1) LACK OF STRATEGIC APPROACH.
• 2) MARKETING
• 3) LACK OF STANDARDS.

4
A National Tourism Plan The Bus Industry View

• National Long Term Tourism Strategy.
• Specific land transport tourism focus.
• Overemphasis on flying over Australia.

5
A National Tourism Plan The Bus Industry View

• INVESTMENT
• Emerging markets
• Ideas and Initiatives
• Specific marketing

6
A National Tourism Plan The Bus Industry View

• INFRASTRUCTURE
• Eddy Avenue What a Joke!
• World Class facilities
• Linking airports to land transport

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A National Tourism Plan The Bus Industry View

• LABOUR AND SKILLS SHORTAGES
• Working holiday Visa
• Industry careers initiatives
• Tourism industry initiative

8
A National Tourism Plan The Bus Industry View

• CLIMATE CHANGE EMISSIONS TRADING
• No exceptions
• No Great Barrier Reef No Great Barrier Reef
  Tourism.
• Complimentary measures

9
A National Tourism Plan The Bus Industry View

• RESEARCH
• 80 Regions Research
• Regional Tourism Connectivity

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A National Tourism Plan The Bus Industry View

• TOURISM ACCREDITATION
• National Tourism Accreditation Framework
• Specific bus tourism accreditation
• Quality, integrity and recognition

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A National Tourism Plan The Bus Industry View

• TOURISM CAPTURE
• Forecast trends market challenge
• Regional tourism connectivity
• Local Governments funding

12
A National Tourism Plan The Bus Industry View

• TOURISM MARKETING
• Too Much focus on surf, sun, sand and red centre
  promotion.
• Unique experiences on the backdoor of icons

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A National Tourism Plan The Bus Industry View

• CONCLUSIONS
• What are we suggesting?
• Thank you. Questions.