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Title: From Analogue SD toDigital HD, Terrestrial Television, the unique platform to provideuniversal cove


1
  From Analogue SD to Digital HD, Terrestrial
Television, the unique platform to
provide universal coverage to all television
households
  • Bernard PAUCHON Senior Vice President Global
    Media TDF Corporate Strategy Development

2
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT SD and HD services in
    Europe
  • Overview of the analogue to digital transition
  • Focus on some examples taken from the TDF Groups
    experience
  • The way HD services can complement DTT SD
    services
  • The need to further ensure its development in the
    future by introducing new services such as HD,
    Mobile TV and 3D.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • The impact of regulatory frameworks on the launch
    of new services
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

3
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT SD and HD services in
    Europe
  • Overview of the analogue to digital transition
  • Focus on some examples taken from the TDF Groups
    experience
  • The way HD services can complement DTT SD
    services
  • The need to further ensure its development in the
    future by introducing new services such as HD,
    Mobile TV and 3D.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • The impact of regulatory frameworks on the launch
    of new services
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

4
At the forefront of convergence, the TDF Group is
the leading European provider of infrastructure
and transmission services for broadcasters and
telecom operators
  • A technical operator of shared wireless
    terrestrial networks
  • The TDF Group serves its clients, TV channels,
    radio stations, telecommunications operators and
    local authorities along the entire audiovisual
    and telecoms network value chains.
  • An active player in implementing digital
    technology across Europe
  • Digital for everyone DTT, HD, mobile TV,
    wireless broadband, internet, etc.
  • A European group
  • France, Germany, Finland, Hungary, Spain,
    Poland, the Netherlands, Estonia, Austria, and
    Monaco.

5
We are operating all over Europe
  • FinlandDigita launched DTT in 2001 and covers
    more than 99.9 of the population.
  • The Netherlands
  • Alticom operates
  • 24 audiovisual towers.
  • Germany
  • Media Broadcast is the leading TV and Radio
    transmission company in Germany with 530M
    revenues and 1200 employees.
  • Estonia
  • Levira launched DTT in December 2006.
  • PolandPSN is the countrys second-ranking
    Broadcast Network Operator.
  • Monaco
  • MCR is a technical operator and concession holder
    of the radio frequencies.

  • Hungary
  • Antenna Hungaria employs 800 people and operates
    156 sites. It provides Radio, TV and telecoms
    services. Revenues are 110 M.
  • SpainAxion, Spains second-ranking broadcast
    operator, launched regional DTT in Andalusia in
    2005.
  • Austria
  • Media Broadcast has won the DVB-H frequency
    license.
  • (Service started June 2008)

5
6
Group ID
  • Group entities
  • France TDF Pole Multimedia
  • Germany MEDIA BROADCAST 100
  • Finland Digita 100
  • Hungary Antenna Hungária 100
  • The Netherlands Alticom 100
  • Poland PSN 100
  • Monaco MCR 83
  • Spain Axión 65
  • Estonia Levira 49

7
Group ID
  • Turnover
  • 2006 952 million euros
  • 2007 1.17 billion euros
  • Forecast 2008 1.6 billion euros

5,650 staff Incl. TDF SAS 2,400 MEDIA
BROADCAST 1,150 French subsidiaries
700 European subsidiaries 1,400
10,100 sites TDF SAS 6,700 Germany 2,000
Rest of Europe 1,400 Deutsche Telekom sites
operated by MEDIA BROADCAST
Of which 46 Digital
8
TDFs business lines
Audiovisual
Telecoms
  • Infrastructures
  • Service integration
  • Wholesale operator
  • Digital broadcasting
  • Multimedia services
  • Mobile TV

8

9
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT SD and HD services in
    Europe
  • Overview of the analogue to digital transition
  • Focus on some examples taken from the TDF Groups
    experience
  • The way HD services can complement DTT SD
    services
  • The need to further ensure its development in the
    future by introducing new services such as HD,
    Mobile TV and 3D.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • The impact of regulatory frameworks on the launch
    of new services
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

10
The TV historyFrom where we have started to
where we are today
11
The importance of the terrestrial television
platform (1/3)
  • The DTT platform provides viewers across Europe
    with access to digital services, and is currently
    one of the most economic broadcast transmission
    systems, especially with the move from analogue
    to digital technology. It allows for broadcasters
    to easily provide content with nearly universal
    coverage to a maximum number of viewers at a low,
    per-viewer cost
  • At this stage, only satellite can provide a
    similar level of coverage. However, terrestrial
    transmissions offer better flexibility in terms
    of regional coverage and the possibility to
    accommodate local content and seems to be the
    preferred choice by many consumers because of
    easy installation and lower cost, and satellite
    is neither an option for all households given
    that in many areas, local rules prohibit the
    installation of satellite antennas
  • Furthermore, the Digital Terrestrial Television
    platform also provides portable and mobile
    reception

12
The importance of the terrestrial television
platform (2/3)and its successful introduction
  • The launch of DTT services has enabled many
    households to access digital television for the
    first time. In France, over half of all digital
    television households rely on the DTT platform
    for access to digital television services and the
    DTT platform is leading the growth of digital
    television, most notably because of its unique
    positioning for offering free-to-air access (DTT
    represents 80 of the digital TV growth during
    the last 12 months from Q208 to Q209). In
    Britain, Spain, Greece, Italy and the
    Scandinavian countries the terrestrial platforms
    have substantial or dominating market shares.
  • The launch of DTT services has enabled to the
    terrestrial television platform to retain its
    competitiveness vis-à-vis other television
    delivery platforms. In some countries, especially
    those with traditionally few television
    households depending on the analogue terrestrial
    television platform for their primary television
    services, the reliance upon the terrestrial
    platform has increased significantly. This has
    been the case in both the Netherlands and
    Germany, mainly because of the easy-to-use
    portable reception and a significant increase in
    the number of receivable programmes offered.
  • Furthermore, viewers have benefited from the
    business models adopted on the pay-DTT platform,
    allowing for such services as pay-per-view
    events, and basic pay bouquets. The increase in
    competition between service providers has allowed
    viewers to benefit from appealing content and
    lower prices.

13
The importance of the terrestrial television
platform (3/3) and the confidence of the industry
in its future
  • The success of DTT wherever it has been launch in
    Europe is also due to the worldwide accepted
    standard developed by the DVB consortium
  • The market for DTT services is further augmented
    by the inclusion of the DVB-T standard in all
    digital television sets. At this stage, DVB-T is
    the de-facto standard present in nearly all
    television sets sold in EU Member-States, and
    legislation in several countries (see later the
    example of France) reinforces this market
    reality.
  • Furthermore, the development of new technologies
    such as the DVB-T2 standard demonstrates the
    broadcast industry continued confidence in the
    terrestrial television platform.

14
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT SD and HD services in
    Europe
  • Overview of the analogue to digital transition
  • Focus on some examples taken from the TDF Groups
    experience
  • The way HD services can complement DTT SD
    services
  • The need to further ensure its development in the
    future by introducing new services such as HD,
    Mobile TV and 3D.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

15
Overview of the Analogue to DTT Transition in
Europe
Analogue switch-over completed
DTT launched
Upcoming DTT launch
Undetermined
16
Overview of DTT Transition in Europe by mid
2009(1/2)
16
17
Overview of DTT Transition in Europe by mid
2009(2/2)
DTT starting date
Official ASO date
Mux
MPEG 2/ MPEG4 choice
FTA channels
pay channels
DTT Coverage
Hungary
2008
2012
DVB-T, MPEG4
5
Completed in 2006
5
DVB-T, MPEG2
23
98
DVB-T, MPEG2
The Netherland
Western region 2002-05, full launch 2006
Italy
8
2003
2012
DVB-T, MPEG2
27
9
55 to 80 depending on mux
5SD 1HD
France
2005
2011
18SD5HD
11
85
DVB-T, MPEG2 for SD MPEG4 for HDTV and Pay TV
Greece
Public TV in 2006
2012
1
DVB-T, MPEG2
4
-
50 of pop. (30 of Terr.)
Denmark
2006
2009
1
DVB-T,MPEG2
4
-
98.5
4
Austria
2006
2011
DVB-T,MPEG2
6 national 9 regional
-
90
Norway
2007
2009
3
DVB-T, MPEG4
4 16 radio
20
80
6.7
Ireland
2008
2012
-
DVB-T, MPEG4
-
-
-
4
Portugal
2009
2012
-
DVB-T,MPEG4
-
-
99 within 3 years
6
17
18
TDFs experience for DigitalTerrestrial TV
  • TDF Group operated smooth and successful
    transition of terrestrial TV from analogue to
    digital in European markets
  • Finland
  • Digita rolled-out 4 DVB-T multiplexes
  • 100 of the Finnish population is covered
  • Analogue Switch Over is completed
  • Germany
  • Media Broadcast rolled-out and operates 4 DVB-T
    multiplexes
  • 90 of the German population is covered
  • Analogue Switch Over is completed
  • France
  • TDF rolled-out 5 SD DVB-T multiplexes 1 HD mux
    in addition to 5UHF1VHF Analogue channels
  • 82 of the French population is covered
  • There are 5 High Definition TV programs since
    2008
  • Spain
  • 1 DVB-T multiplex covering 80 of the Andalusia
    population, i.e. 20 of the Spanish population
  • Estonia
  • 3 DVB-T multiplexes covering at least 95 of the
    population
  • Hungary
  • Antenna Hungaria won the DTT licenses and started
    DTT broadcasting in December 2008

18
19
FinlandA rich combination of FTA, Pay TV and
soon HDservices
Note The channels in multiplexes C and E vary in
different coverage areas
Further channels should be transmitted in Pay
DTT HD in DVB-T2 by Q4 2010 in Multiplexes GH (
VHF) Another UHF Multiplex ( F), should also be
subject of a coming soon tender
Title of presentation
19
20

Simulcast and analog switch off in France
  • DTT started in 2005, ASO deadline is 30/11/2011,
    there will be up to 6 years simulcast
  • Analogue TV switch off has started in 2009
  • It will be conducted region per region till 2011
  • the planning is decided by CSA in cooperation
    with broadcasters
  • When analogue TV is switched off on a site
  • TV viewers must be locally informed in addition
    to a national campaign under preparation
  • gap fillers depending on this site must also be
    switched off
  • permanent DTT frequencies must be set for each
    mux (in accordance to GE06 plan)
  • there will be temporary jamming to be minimized

21
France what TDF did to support preparation of
DTT launch
  • Studies for frequency planning
  • Simulate the broadcast on software and tools
    developed by TDF
  • Including all geographical constraints
  • The software is based on real measurements made
    by TDF
  • Estimate precisely the population coverage
  • Determine the best frequencies for each mux
  • Acting as a subcontractor for the CSA
  • Minimize frequency jamming,
  • Nationally, or even with foreign countries
  • Include and check GE06 constraints
  • Optimize SFN areas
  • Studies for network planning
  • To determine the optimal technical parameters per
    site

Coverage improved with SFN without SFN (blue) /
with SFN (blue pink)
22
France Key success factors for transition from
analogue to Digital TV
  • New programmes and digital quality for everyone
  • 18 free-to-air channels (general, culture, music,
    news, youth, local programming) (MPEG2)
  • Additional Pay TV programmes (MPEG 4)
  • Digital quality
  • Low cost device for all households and regulatory
    support of DTT implementation
  • Low end  DVB-T adaptator  from less than 30
    thanks to the widely spread DVB-T standard
  • DVB-T DTT build-in TV sets massively available
    for renewal of old TV sets
  • SD DVB-T integrated decoder compulsory in TV sets
    from March 2008,
  • HD DVB-T MPEG 4 integrated decoder is
    generalized in HD TV sets from December 2008
  • HD DVB-T MPEG 4 will be generalized in all TV
    sets with screen size above 66 cm (26 ) from
    December 2009 (and in 2012 for smaller screen
    sizes)

23
DTTmultiplex and channels in FranceA
combination of FTA, Pay TV, local and HD services
R1 GR1
R2 NTN
R3 CNH
R4 MULTI 4
R6 SMR6
TV Locale ou régional
MR5 (TVHD)
MULTI 7 Region Ile de France
M7 Mobile TV
FTA
Pay TV
Local TV
HD TV
Mobile TV (2009)
Shared channel
24
DTT paves the way to future broadcasting
servicesPlan set up in France for preparing
future services( HD, 3D)
  • Before ASO, the 6 analogue TV channels are still
    nationally broadcasted.
  • The 6 DTT muxes are therefore broadcasted on
    unused temporary frequencies with strong
    constraints to avoid frequency jamming
  • France Numérique 2012 plan set by the
    government for the allocation of frequencies to
    be freed at analogue switch-off, taking into
    account that 9 channels will be allocated to very
    high speed broadband on the whole territory
    (channels 61 à 69)
  • 11 DTT DVB-T multiplexes for 95 of population
    (i.e. 66 programmes in standard definition or 40
    programmes in HD)
  • 2 Mobile TV DVB-H multiplex for 70 of population
  • 7 channels to be allocated to digital radio
    (channels 5 à 11 in VHF Band)

25

DTT coverage in France
  • 80 of the French population already covered with
    112 main sites since the end of 2007
  • At completion of phase 7 (in May 2009), DTT
    coverage will be in the range of 83
  • Future extensions of DTT secondary network should
    allow to cover 95 of the population by the end
    of 2011.

26
High Definition Television in France
  • The first phase was launched on October 31st 2008
  • 40 coverage
  • The second phase has been launched in May 2009
  • 60 coverage

27
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT SD and HD services in
    Europe
  • Overview of the analogue to digital transition
  • Focus on some examples taken from the TDF Groups
    experience
  • The way HD services can complement DTT SD
    services
  • The need to further ensure its development in the
    future by introducing new services such as HD,
    Mobile TV and 3D.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • The impact of regulatory frameworks on the launch
    of new services
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

28
Reserving spectrum resources for HD, Mobile TV,
local TV services, Push VoD, and later on 3D TV
  • MPEG-4 AVC compression technology in combination
    with the DVB-T technology, has allowed some EU
    countries to introduce HDTV services. It is
    expected that HDTV services on the DTT platform
    will substantially increase in the coming years
    as several countries have already announced plans
    to launch such services using either the DVB-T or
    DVB-T2 standards, with further plans to provide
    Full HD in 1080p/50.
  • While mobile television has developed quite
    slowly, it can be expected that the mass
    consumption of such services will require the use
    of broadcast technology, such as DVB-H or, in the
    future, DVB-NGH, to avoid the saturation of 3G
    and LTE networks. Such saturation has already
    occurred occasionally thus confirming the need to
    complement mobile telecommunication networks with
    broadcast networks.
  • It should also be noted that in many European
    countries, it has not been possible to provide a
    full range of regional and local television
    services during the simulcast period due to a
    lack of available frequencies. Frequency capacity
    will need to be reserved for such services at the
    completion of digital switchover.
  • Other services such as Push VoD are under
    consideration or even already launched in various
    countries
  • And this will not be the end of the DTT story
    Work is already in progress in various part of
    the world to prepare the development of 3D TV!

29
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT SD and HD services in
    Europe
  • Overview of the analogue to digital transition
  • Focus on some examples taken from the TDF Groups
    experience
  • The way HD services can complement DTT SD
    services
  • The need to further ensure its development in the
    future by introducing new services such as HD,
    Mobile TV and 3D.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • The impact of regulatory frameworks on the launch
    of new services
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

30
Taking advantage of the combination of the
digital dividend with spectrum optimisation and
the use of innovative technologies
  • The digital dividend, combined with other ways of
    optimising the use of spectrum and the use of
    optimised technologies will be essential to
    provide the necessary spectrum resources for
    ensuring that the DTT platform will be able to
    cope with future challenges such as full HD, and
    later on 3D TV, and keep its particular value and
    unique feature of being the unique platform to
    provide universal FTA coverage to all television
    households and its capacity to provide regional
    policy benefits
  • Studies already show that, in accordance with the
    GE06 rules and the coordination process between
    countries, it is possible to further optimize the
    use of UHF spectrum and to add new DTT networks
    on a national basis beyond the GE06 layers. As
    already mentioned, such a plan has already been
    studied in France. It is also of interest for all
    countries to undertake such studies
  • The use of innovative technologies both for
    compression and transmission of TV signals will
    be essential for providing further spectrum
    optimisation

31
The use of technological progress for providing
television services and their impact on
consumers(1/2)
  • The conditions in which new technologies are
    introduced must be carefully considered to ensure
    beneficial results and avoid destabilizing
    existing services. Technology changes in the
    provision of existing television services has a
    cost impact not only on broadcasters, but, more
    importantly, also on viewers. In particular,
    migration of existing digital services to a
    different technology is comparable to the current
    transition from analogue to digital technology.
  • Viewers have been, are or will be required to
    invest in new DTT receivers as their part in the
    transition from analogue to digital technology.
    Such a financial burden is only acceptable to
    viewers so long as this offers substantial new
    experiences and benefits. This cannot be repeated
    at short intervals, in particular on the
    free-to-air television platform. Improved
    technologies should therefore mainly be used as a
    means for providing new services to the viewer
  • Consequently, the choice of services that will
    make use of new technologies and the timeline for
    their implementation strongly depends on the
    specific market situations existing in various
    countries. Use of new technologies can be wisely
    implemented in a variety of ways, such as
    providing DTT SD (MPEG-4 with DVB-T where DTT is
    not already implemented), DTT HD (MPEG-4 with
    DVB-T or DVB-T2 depending on country needs), and
    DTT 3DTV (DVB-T2).

32
The use of technological progress for providing
television services and their impact on
consumers(2/2)
  • Market evidence shows that the MPEG-4 AVC
    compression technology is increasingly being
    integrated into DTT receivers.
  • Markets that have launched DTT services since
    2008 have overwhelmingly adopted MPEG-4 AVC while
    markets that presently use MPEG-2 will likely
    transition to MPEG-4 AVC. In France, and as from
    2010 in Spain, all HD receivers must include an
    MPEG-4 AVC chipset.
  • As a result, MPEG-4 AVC is expected to become the
    de-facto compression technology used in almost
    all DTT receivers.
  • But in many countries, transmissions using MPEG-2
    compression technology will continue to be used
    beyond 2012 and it will always be a national
    decision when to stop such transmissions based
    upon the needs of its market.
  • Furthermore, while it can be assumed that
    consumers generally purchase a new television set
    every 5-8 years, many of the older television
    sets continue to remain in use. Secondary
    television sets are widespread and their
    lifecycle surpasses 8 years..

33
Using DVB-T2
  • DVB-T2 is a new terrestrial transmission standard
    which provides better spectrum efficiency
    compared with the DVB-T standard. The kind of
    services that will be launched using this
    standard will vary between countries depending on
    the needs of the market.
  • Already, three countries where DVB-T has so far
    been used to provide only SDTV services (Finland,
    Sweden and the United Kingdom) have announced
    plans to launch HD services using DVB-T2. But on
    the other hand, in France, Hungary, and Italy
    where HDTV services are provided using DVB-T and
    MPEG-4 AVC (and this will also apply to Spain),
    the DVB-T2 standard may be only considered for
    the launch of future new services such as perhaps
    3DTV.
  • It is still therefore too early for any
    assessment as to whether DVB-T2 will be deployed
    on a wide-scale and under which conditions.

34
Making the 800 MHz band available for low/medium
power electronic communications networks
  • The interest of creating the 790-862MHz sub-band
    for enabling wireless broadband services should
    be recognised, and a number of countries already
    decided to allow telecom allocation of the 800
    MHz band, but situations and therefore
    implementations will need to differ on a country
    to country basis, and in some cases this will not
    be easy to implement for economic, market and
    technical reasons.
  • Making the frequencies 790-862 MHz available for
    low/medium power electronic communications
    networks, under harmonized technical conditions,
    can be highly valuable since it would allow for
    the provision of new bi-directional communication
    services to consumers, but only so long as the
    reception of current DVB-T services is protected
    and it does not impede the development of current
    and future DTT services. It has to be recognised
    that the broadcast industry has often already
    made significant investments in the development
    of DTT networks and frequency transfers would not
    bring any added value, but only additional costs.
  • Nonetheless, the necessary technical preparation
    and the cost of freeing the upper part of the UHF
    band would represent a very significant effort,
    and should be borne by the new users of this
    band, rather than those currently using it.
    Furthermore, all costs to protect existing
    broadcasting services in the adjacent band should
    be borne as well by the new users of this band.

35
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT services in Europe
  • The TDF Group experience
  • Current and planned DTT HD services in Europe
  • The way they can complement DTT SD services for
    an initial phase of introduction of Digital TV.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • The impact of regulatory frameworks on the launch
    of new services
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

36
Regulatory frameworks impact on the launch of new
servicesThe example of Mobile TV regulation
  • The regulatory framework of a given country is
    strongly influencing the business models that can
    be put in place as well as the speed of launching
    commercial services in this country
  • A number of situations occurs in Europe
  • Austria, Finland, Italy Netherland, Switzerland
    have already launched commercial services , based
    on clear leadership of the service organisation
  • Other countries such as France, Germany, UK are
    so far encountering delays in launching Mobile TV
    services
  • So far, the austrian regulatory framework has
    proved to be the best for ensuring successful and
    time efficient launch of Mobile TV services
    because it secured well established relationship
    prior to license granting between all members of
    the value chain, and it allowed further
    consolidation after the competition between
    business oriented projects

37
The main players( they have to establish
together the business model)
Distributor(s) (Mobile Operators, Pay-TV
Content Editors (Broadcasters,)
3rd party middle man (Investor)
Broadcast Network Operator(s)
37

38
and their environment
Device Manufacturers
Regulator(s)
Distributor(s) (Mobile Operators, Pay-TV
Content Editors and Agregators (Broadcasters)
Consumers
Content producers
3rd party middle man (Investor)
Broadcast Network Operator(s)
38
39
Regulatory framework in Austria Beauty contest
between Industrial projects
TV-/RadioBroadcasters
Broadcast Network Op.
Mobile Network Op.
Subscriber
Austrian PublisherConsortium
None
0
40 Market Share
None
0
30 Market Share
39

40
Resulting current situation in Austria
TV-/RadioBroadcasters
Broadcast Network Op.
Mobile Network Op.
Subscriber
70 Market Share
40

41
General considerations on regulatory frameworks
for DTT services derived from Mobile TV experience
  • Regulatory framework can be helpful, neutral or
    sometimes counter productive
  • Regulatory frameworks may need to be different
    when considering migration of existing services
    and introduction of new services such as Mobile
    TV, Pay DTT and HD
  • Regulatory frameworks for new services have to be
    business oriented and helpful for setting the
    business cases between all parties involved in
    the value chain

42
Agenda
  • Introduction to the TDF Group
  • From analogue to digital, the importance of the
    terrestrial platform
  • Current and planned DTT SD and HD services in
    Europe
  • Overview of the analogue to digital transition
  • Focus on some examples taken from the TDF Groups
    experience
  • The way HD services can complement DTT SD
    services
  • The need to further ensure its development in the
    future by introducing new services such as HD,
    Mobile TV and 3D.
  • The Digital Dividend issues
  • Spectrum optimisation
  • Smart use of current and near future standards
    such as MPEG 4 and DVB-T2
  • Be careful when making the upper part of the UHF
    band for services other than TV
  • The impact of regulatory frameworks on the launch
    of new services
  • Securing successful introduction and future of
    DTT services in Ukraine SD, HD, Push VoD, and
    later on 3D
  • Appendix back up slides

43
Securing successful introduction and future of
DTT services in Ukraine SD, HD, Mobile TV, Push
VoD, and later on 3D
  • Due to the expansion of the implementation of
    DVB-T/MPEG 4 tuners in receivers and Set Top
    Boxes whatever in western europe markets(
    France, Hungary, Italy, and soon Spain ) or in a
    number of other places around the world, it would
    sound sensible for Ukraine to use of this
    standard for introducing FTA and Pay DTT SD
    services
  • A contrario, the use of the coming DVB-T2
    standard seems not to be recommended at present,
    because of its too early stage, and hence lack of
    availability of receivers at affordable prices
    for the mass market, at least for the (5?) coming
    years
  • DVB-T2 could be used for later introduction of
    FTA and/or Pay HDTV services
  • Other services such as Mobile TV and Push VoD and
    must also be considered at appropriate time,
    following market studies and monitoring of the
    development of such services launched in other
    countries
  • Although 3D television still need a lot of
    studies (both on the production side and as far
    as the viewing conditions in the households are
    concerned), spectrum management should be done in
    such a way that spectrum ressources are kept for
    the further introduction of DTT 3D services as an
    additional benefit of the Digital Dividend

44
Can TDF Group be helpful for a successful
introduction and future development of DTT
services in Ukraine?
  • TDF Group is ready to contribute to
  • the introduction of DTT SD and HD services in
    Ukraine
  • the transition from analogue to Digital TV with
    appropriate measures for a well managed swich
    over
  • further develop the DTT platform with improved
    and new services such as full HD, Push VoD, HbbTV
    and later on 3D
  • Such contribution may cover
  • Frequency planning for optimised use of spectrum
  • Head-end and network engineering and/or turn-key
    solutions
  • Participation in broadcast network investments
    and operations
  • We are willing to share with you a very
    successful Digital Broadcasting experience

45
Thank you!bernard.pauchon_at_tdf.fr
46
APPENDIX
  • Back up slides

47
Germany DTT roll out and coverage in by TDF/
Media Broadcast
2004 2005
2006
2007
Coverage
portable
Outdoor
48
Germany DTT Roll out by TDF/ MediaBroadcast for
ZDF
  • There are up to 6 multiplexes (in UHF or VHF)
  • Modulation is
  • 16 QAM (for indoor reception)
  • guard interval ¼,
  • FEC 2/3 or 3/4
  • More than 450 transmitters
  • ?25 in the VHF band
  • ? 50 vertical polarized

49
DTT gives terrestrial TV in France a new momentum

Free to air No subscription nor one-off payment
needed
Digital seamless on all the territory universal
service above all else
Easy reception use the existing terrestrial
antenna on the roof
Choice of contents with 18 free channels ( 66 SD
or 40 HD eventually)
Strength of a Network and infrastructure deployed
at regional and local scale
Terrestrial is
Real time transmission No download nor long
searching for signal
Receiving local programming of France 3 and
private local TVs
User friendly Every TV sets of the households
are automatically connected to the terrestrial
network
Top quality of image and sound, and still
improved with HD
Portability of wireless television
50

DTT Roll out and constraints in France
  • After discussions with broadcasters and network
    operators, the French regulator (CSA) decided
  • DTT Launch dates,
  • Phase per phase 6 phases in 3 years for the
    main network
  • Roll out of the complementary site is also done
    phase per pase.
  • Technical broadcasting characteristics
  • max ERP (from 50W to 20kW)
  • Modulation 8k, 8MHz, UHF, 64 QAM, IG 1/32,
    FEC2/3, Bit rate 24.12 Mb/s, Outdoor reception
    (Rq other modulations exist)
  • Frequency per mux/per site the whole UHF band
    is used. There is not DTT in VHF.
  • SFN zones
  • Local remultiplexing for regional programs
  • The sites to roll out
  • starting with the main cities (Paris, Marseille,
    Lyon, Bordeaux)
  • Broadcasting on sites next to borders are usually
    launched later due to international coordination
  • Before ASO, the 6 analogue TV channels are still
    nationally broadcasted.
  • The 6 DTT muxes are therefore broadcasted on
    unused temporary frequencies with strong
    constraints to avoid frequency jamming

51

French TV market distribution structure
52

Digital TV market share in France main trends
DTT
DTH-Pay
DTH -FTA
DSL
Cable
53
Spectrum optimisation use of Single Frequency
Networks (SFNs) over Multiple Frequency Networks
(MFNs)
  • Single Frequency Networks the aim of deploying
    SFN with a very large number of medium power
    sites instead of MFNs should be carefully
    considered and certainly not presented as the
    unique solution. It is not at all clear what
    would be the benefit of deploying SFN as a
    standard.
  • Furthermore, the benefits for the consumers are
    quite questionable, the associated costs of
    re-engineering the existing MFN networks quite
    considerable, and the limitations caused to the
    broadcasters' ability to serve efficiently
    through DTT the populations that they are
    targeting prohibitive.
  • This does not mean that SFN has no interest, but
    it should only one way out of many other to
    finalise the coverage of given geographical
    zones. TDF Group entities are largely operating
    SFN networks, but for much more geographically
    reduced areas1, and with high power
    transmitters.
  • 1 Typical size circle of 50KM radius.
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