2005 BCAMA Marketer of the year Coast Capital Savings

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Tracy Redies, President CEO June 24, 2009
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Shock
Security Era 2009 Borrowing for living
consumption
Success Era 1994 2008 Borrowing for
lifestyle consumption

• Volume biased
• Originate distribute model
• Era of deregulation
• interest rates
• unemployment
• credit defaults
• savings rates
• real estate values

• Value biased
• Originate hold
• Era of deregulation
• interest rates
• unemployment
• credit defaults
• savings rates
• Real estate values

Global Economic Crisis
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• Slower global GDP growth
• Slower (at best) global consumer demand growth
• Higher risk of corporate consumer defaults
• Canadas dependency on US may be problematic

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• More controlled lending practices application
  of standards
• More concentration on return (pricing) vs. risk
• More focus on the value vs. volume
• More emphasis on protecting capital
  depositors

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• More effective management of our balance sheet
• More capital, but its allocation demands more
  rigor
• More pressure on leading organizations to lead
  in their
• industry

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• Credit is still available but costs have
  increased
• For businesses, focus will be on track record,
  management capabilities, cash flow, leverage and
  second way out
• For consumers, higher costs but credit still
  accessible for those with acceptable credit
  histories

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• Coast is committed to helping our customers and
  our
• communities
• Coast has competitive pricing and helpful
  products
• Coast has money to lend and helpful lenders

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