Title: MPI Value Proposition in China Michael Tay Director of Operations, MPI Asia Pacific
1MPI Value Proposition in ChinaMichael
TayDirector of Operations, MPI Asia Pacific
2Content
- Overview of the MICE Industry Globally
- Introduction to MPI
- MPI in Asia
- The Meetings Profession
- MPI Value Proposition - What Can MPI Do For You
- Plans in China
3- Overview of the MICE
- Industry Globally
4The Global Face of Meetings
Vancouver
Dubai
Beijing
Hyderabad
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6Explosion of Global Space
7Even More Rooms At Hotels
8Global Growth in International Association
Meetings
9- Skyrocketing Global Competition
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11Introduction to MPI
- MPI is the largest global meetings industry
community - Over 24,000 members globally
- 71 chapters and affiliates
- Chapter in Korea, club in Japan
- 11,000 planners, spending US 10 billions /
year - 37 years of experience
- 90 staff
- 5 offices Dallas (HQ), Toronto, Luxembourg,
Singapore, Doha, - www.mpiweb.org
12MPI Vision and Mission
- Vision - Build a rich global meeting industry
community - Mission - Make our members successful by building
rich human connections to - Knowledge / Ideas
- Relationships
- Marketplaces
13MPI in Asia
- MPI Asia Pacific office established in Oct 2007
in Singapore. - Since then, membership grew by over 400, 240
members now. - MPI is supported by key partners in the industry
- Chapter in Korea (1st Asian Chapter) with nearly
100 members - Club in Japan
14Horizon 2015
- 65 of world economic growth happens in emerging
economies - Job creation in the hospitality sector
- 3.2 million in China
- 1.7 million in India
- 300,000 in the Gulf region
- 100,000 in Singapore
- with 20 being in meetings events
15The Meetings Profession - What It Used To Be
- No or few curricula
- Professionals learned on-the-job
- Many came from the travel and tourism industry
- Few bridges between the sectors
- Corporate, association or governmental planners
- Agencies PCOs, event marketing, DMCs, etc
- Suppliers hotels, convention centres, convention
bureau, A/V companies, airlines, etc - No career pathing
- No job profiles
- Hard to recruit
- Hard to train
- Hard to retain
16The Meetings Profession - Where We Are Now
- Several curricula but very diverse
- Young trained professionals who have chosen the
meetings industry - More bridges between the sectors
- In-house corporate, association or governmental
planners - Agencies PCOs, event marketing, DMCs, etc
- Suppliers hotels, convention centres, convention
bureau, A/V companies, airlines, etc - Little career pathing
- Inconsistent job profiles
- Somewhat difficult to recruit
- Somewhat difficult to train
- Somewhat difficult to retain
17The Meetings Profession - Our Future
- An identified body of knowledge
- More standardized curricula
- Core tasks and skills (about 250) identified
- Numerous bridges between various sectors
- In-house corporate, association or governmental
planners - Agencies PCOs, event marketing, DMCs, etc
- Suppliers hotels, convention centres, convention
bureau, A/V companies, airlines, etc - True career pathways
- Defined job profiles
- Easy to recruit
- Easy to train
- Easy to retain
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20MPI Student Community
- Scholarship
- Internship and Job Opportunities
- Resume Help
- ONE
- Membership Directory
- Local Chapter Membership
- MPI Conferences
- Reduced Membership and Registration Fees
21What Can MPI Do For YOU?
- The Power of Connection
- Tap into our community of 24,000 members
worldwide - 40 are planners from North America and Europe.
80 of them are from Fortune 100 companies - 25 of these planners have a meeting budget of
over US2.5 million - Training - The Knowledge Plan
- Acquire the best-in-class knowledge
- Gain credit points for application into CMP exam
22What Can MPI Do For YOU?
- Connect With The Local Community
- Join and support the local Chapter
- Network and build relationship, exchange
knowledge and ideas, develop business - ONE
- Free award-winning monthly magazine for all
members - Won 6 awards recently in US in design and
editorial quality - Certifications
- CMP and CMM
23What Can MPI Do For YOU?
- Marketing Outreach
- Be an Asian Partner, advertise in ONE (next June
issue, special feature on Beijing) or web,
Conference sponsorships, speaking opportunities - Research
- FutureWatch (with American Express)
- EventView (with George P Johnson)
- Career Connections
- Tap into our job bank for job opportunities
around the world
24What Can MPI Do For YOU?
- MPI Conferences
- WEC (Annual Conference) largest meetings
conference in the world - MeetDifferent (in US)
- European Meetings and Events (Europe)
- Gulf Meetings and Events Conference (Gulf)
- Asian Meetings and Events Conference (Asia)
- RISE Award
- Be recognized as the best in the industry
globally at the RISE Award held during our annual
conference WEC
25MPI Value Proposition For China
- Special membership fee for China at US250.
Usual is US375. Go to www.mpiweb.org - Introduce the Knowledge Plan training programs
into Beijing - Introduce certifications in Beijing CMP and CMM
- Establish a Chapter in Beijing
- With BTA, market Beijing as a leading MICE
Destination in Asia
26Certified Meeting Programs(CMP CMM)
- Be on par with the best in the world, be
recognized - Bid and win overseas projects to stage in China
- Certified Meeting Professional (CMP)
- 3 years in the industry
- Owned by Convention Industry Council (CIC)
- 13,000 CMPs worldwide
- Certification in Meeting Management (CMM)
- Sr. Level Certification (10 years in industry)
- Owned by MPI
- Nearly 600 certified
27In Conclusion
- The MICE industry is intensifying
- The war for talent will return when the economy
fully recovers - China has world-class facilities to become a
leading MICE destination in Asia - Ready the workforce for a harvest get trained
and be certified - Market Beijing as a MICE destination
- Our value proposition - What can MPI do for you
- Join us! See us at booth G16
28Michael Tay Director of Operations, Asia
Pacific mtay_at_mpiweb.org www.mpiweb.org