Meeting global responsibilities by caring for communities

1
Meeting global responsibilities by caring for
communities
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LEARNING OUTCOMES FOR THIS LESSON

• Know the meaning of Corporate Social
  Responsibility (CSR)
• Give examples of CSR activities
• Understand the importance to business of being
  involved with communities on a local and global
  scale.

3
INTRODUCTION

• Successful businesses do more than simply provide
  goods and services for customers.
• They also make a real contribution to the
  communities in which they operate.
• Successful ethical enterprises
• create employment and job security
• provide products that give consumers good value
  for money
• contribute to creating a more caring and cared
  for community and hence a better world.

4
CARING FOR COMMUNITIES

• Amway recognises its wider responsibilities.
• Amway works with around 3 million Independent
  Business Owners (IBOs) in more than 80 countries.
  
• These IBOs are the link between Amway and the
  final consumer.

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DIRECT SELLING AND SUPPLY CHAIN

• A supply chain contains a set of links that bring
  finished products to end consumers.
• Amway has its own distinct chain, placing. a
  strong emphasis on IBOs who are able to focus on
  individual customers and their needs.
• Amway's way of working depends on building
  lasting connections with the end consumer.

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DEVELOPING A GLOBAL STRATEGY

• Amway recognises that it must build its business
  based on 'relevance, simplicity and humanity'.
• Amway established these clear objectives
• build loyalty and pride among IBOs and employees
• enhance Amway's reputation as a caring
  organisation
• make a real difference to human lives.

7
CONCLUSION

• Amway's stakeholders are committed to activities
  which better the lives of families and children.
• The company has been able to help others and to
  create a more prosperous world.

8
ASSESSMENT OF LEARNING OUTCOMES

• How well do you know the meaning of Corporate
  Social Responsibility (CSR)?
• How well can you give examples of CSR activities?
• How well do you understand the importance to
  business of being involved with communities on a
  local and global scale?