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Operations Strategy for Competitive Advantage

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It provides the boundaries of your operation and the focus of the ... Questions? Now let's talk about the Minit Lube case. For next class please read chapter 4. ... – PowerPoint PPT presentation

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Title: Operations Strategy for Competitive Advantage


1
Chapter 2
  • Operations Strategy for Competitive Advantage

2
Make sure you are doing the right thing before
you do things right.
  • Peter Drucker

3
Identifying the Mission
  • The mission is where you want to go
  • It is the purpose for being
  • It provides the boundaries of your operation and
    the focus of the operations
  • It answers the question of How do we satisfy
    consumer needs?
  • It it usually a written statement

4
Identifying the Strategies
  • The strategy is how you will accomplish the
    mission
  • It is an action plan
  • By business level
  • By functional level

5
Gaining a sustainable competitive advantage
  • Competing on differentiation
  • Product or service has uniqueness
  • Competing on cost
  • Low cost to maximize consumer value
  • Competing on response
  • Flexibility, reliability, and speed

6
10 OM decisions (know these!)
  • Goods service design
  • Quality
  • Process capacity design
  • Location selection
  • Layout design
  • Human resource and job design
  • Supply-chain management
  • Inventory
  • Scheduling
  • Maintenance

7
Characteristics of High ROI Firms
  • High quality product
  • High capacity utilization
  • High operating effectiveness
  • Low investment intensity
  • Low direct cost per unit

8
Developing Implementing the Strategy
  • After you do the SWOT analysis
  • Identify critical success factors
  • Build staff the organization
  • Integrate OM other activities

9
Questions?
  • Now lets talk about the Minit Lube case. For
    next class please read chapter 4.
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