Title: The Future of Sport Tourism Managing and Developing the Sport Tourism Profession
1 The Future of Sport TourismManaging and Developing the Sport Tourism Profession
Hanze University Groningen
2 THE EMERGENCE OF SPORT TOURISM
One of the fastest growing sectors of the global travel and tourism industry.
Value in 2003 as high as 51billion equivalent to 10 per cent of the global tourism market.
By 2011 travel and tourism is expected to be more than 10 per cent of global GDP
The economies of cities regions and even countries around the world are increasingly reliant on the visiting golfer and skier or the traveling football rugby or cricket supporter.
Source Nov. 2004 Sport Business report (900 Euro) sportbusiness.com
3 Future of Sport Tourism 4 www.sportstravelmagazine.com
Sports-related travel is a 182 billion industry generating over 47 million hotel room nights annually.
Sports related corporate incentive travel
Team and sports event participation travel
Family and sports spectator travel
Adventure and sports fantasy travel
5 Sport Tourism
Sport is regarded as the worlds largest social phenomenon
Tourism is the worlds biggest industry
Is SPORT TOURISM greater than the sum of its parts
6 Areas to address
Academic scientific research and scholarship
Education curriculum / specialist courses. Body of knowledge
Trends in Tourism and Sport
7 Conceptualisation of Sport Tourism
What is Sport Tourism
3- dimensional concept involving sport and tourism (Delpy L.1998 )
Travel to play sport
Travel to watch sport
Travel to sport attractions
..but what about.
Vacations where sport is secondary motivation
8 SPORT TOURISM Hard definition Soft definition passive or active participation at a Primarily active recreational competitive sporting event participation in sport National / International events Fun Runs Rotterdam Marathon Hiking / walking Olympic Games Skiing / Skating Soccer matches Cycling tours Wimbledon Canoeing International cricket Disney World of Sports / Fantasy Camps TOURISM SPORT Soft definition Hard definition Visitors who engage in some minor Tourists who as a secondary form of sport or leisure their reinforcement passively or participation is purely incidental actively participate in sport Mini-golf Landal Green Parks Bowls Centre Parcs Swimming Halls of fame Tennis court hire Sports Cruises Rowing / Punting Sport museums Pool / snooker Stadia Tours Diagram 1 A consumer classification of sport and tourism (Robinson Gammon 1997) 9 Sport or Sports Tourism
Parks et al point out when discussing the differences in Sport and Sports management
Sports implies a collection of separate activities such as golf soccer hockey volleyball softball and gymnastics - items in a series that can be counted. Sport however is a collective noun that includes all activities that meet the criteria not just a few that may be placed on a list (Parks et al 19906).
Therefore Sports Tourism focuses upon competitive sporting travel whereas the term Sport Tourism is a far broader concept which embraces sport as being both recreational as well as competitive both institutionalised and transitory. (Gammon and Robinson 1999)
10 Academic perspective
Sport in Society
Journal of Vacation Marketing
Journal of Sport Tourism
Serving the trade and academic community
1995 2003 electronic 2003-2005 hard copy
Journal of Sport and Tourism
Renamed and repositioned - academic
11 Academic perspective
Body of knowledge
Sport Tourism International Council
12 THE TEN IMPORTANT WORLD TOURISM ISSUES FOR 2008
Safety and Security in Tourism
Best Practices for Managing Sustainable Tourism
New Developments in e-commerce tools in Tourism
Tourism Policy and Planning
Tourism Education and Training
Effect of Climate Change on Tourism
Influence of the Worlds Economy on Tourism
Marketing Quality Tourism Products and Experiences
Partnerships and Strategic Alliances in Tourism
Impact of Natural Disasters and Health Concerns on Tourism
Source Edgell D. 2008
13 Future Trends
The increasing development of individual sports as opposed to collective sport
Diversification of sport participation models
Exaggerated segmentation of sport disciplines
Adaptation of sports activities to the constraints of urban life
Development of a mythology of adventure in a natural environment
Hinch and Higham 2004
14 New motivations for tourists
According to World Tourism Organization (WTO) two significant travel trends will dominate the tourism market in the next decade 2000-2010
Mass marketing is giving way to one-to-one marketing with travel being tailored to the interests of the individual consumer.
A growing number of visitors are becoming special interest travellers who rank SPORT as one of the top 10 reasons for travelling.
15 (No Transcript) 16 (No Transcript) 17 (No Transcript) 18 Sydney 23 September 2000. View of the start of the womens mountain biking event 19 Changes in TOURIST interests
Lie in the sun
No special interests
Eat in hotel dining room
Get up and get active
Keep clothes on
Try out local food and drinks
Poon 1993 20 Old Tourists
21 New Tourists
22 Future Tourists
23 What is an Experience
An experience occurs when a company intentionally uses services as the stage and goods as props to engage individual customers in a way that creates a memorable event
Pine and Gilmore (1998)
24 Increasing sport event calendar
Bigger and more of them
25 Active sport tourism market 26 Sport tourism Attractions
Hall of Fame
27 Sport as a secondary motivationKerst en Oud Nieuw bij Landal Nordic Walking arrangement GVB (Golf) arrangement
Landal Green Parks
28 (No Transcript) 29 Assen Circuit new Attractions
a hotel with conference facilities
a retail business building
a motor café with adjacent bowling centre
a fun factory / game hall
a flight simulator
a go-cart centre with an adjacent sports car assembly facility
a motorcycle experience centre including a motorcycle museum
a fitness aqua wellness and spa centre
facilities that support the racetrack
30 (No Transcript) 31 Wimbledon Museum
The state of the art museum features exhibits and artefacts never seen before as well as audio guides in eight different languages.
32 McEnroes Ghost
a scene from Wimbledons past. In a recreation of the 1980s Gentlemens Dressing Room a ghost-like image of John McEnroe appears and takes you through a tour of the normally off-limits area
33 Virtual Sport Tourism 34 Emerging markets
Remarkable increase in opportunities in sport tourism
People focused profession
Specific knowledge and skills needed
Education and training programs are relatively rare
More research needed - profiling
Sector needs professionalism - linked to quality of experience
Recognition needed from academia / industry
Body of knowledge needs to be developed
Need to develop links between academic institutions and industry to meet present and future targets for trained professionals in sport and tourism.
The development of new courses to meet the needs of the specialist sport tourist and develop a framework for the industry.
36 The next Olympic Sport 37 Space Sport Tourism
30 million US dollars
Russian Space Agency
When will space sport tourism activity take place
2020 2050 2100
38 6th February 1971 Man plays golf on the Moon Alan Shepard hit two balls just before lift-off and drove them as he put it miles and miles and miles.
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