PANELIST: Ian Lee, MSc'

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HealthCastle.com

• PANELISTIan Lee, MSc.
• Director of Marketing Advertising

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Know Your Business

• Treat your website as a business
• Know your business objectives
• Find your balance between content and advertising
• Traffic is King

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Content Readers Want
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Important to Bring Traffic Back
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Offer Unique Tools
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PR EffortsPlacement in Print, Radio and TV
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Boost Credibility
Partnering with USDA
HON Accredited
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Ad Spots
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A/B Test 120x600 vs. 160x600
Versus
eCPM
120 x 600
160 x 600
-14.9
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A/B Test Text vs. Image and Text
eCPM eCPM No Significant Difference
Versus
Text Only
Image and Text
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Connect with Ian Lee

• Twitter - _at_HealthCastleIan