Jessica Beck

1

• Jessica Beck
• Beth Croston
• Jamie Klingler
• Krista Lauritsen
• Alisha McNabb

2
Our Mission

• Becoming our customers main source for formal
  dresses by providing a unique online shopping
  experience.

3
The Dezine Team

• President and CEO, Jessica Beck
• Director of Marketing, Beth Croston
• Director of Finance, Jamie Klingler
• Director of MIS Operations, Krista Lauritsen
• Director of Production and Distribution, Alisha
  McNabb

4
Market Trends

• With the arrival of new technology, the dot-com
  generation has moved to the Internet for there
  prom needs
• Prom is a 2 billion a year industry, with 2
  million teenage girls attending each year
• The average attendee spends 541 on a dress and
  other expenses
• Ten percent of girls buy their prom dress online

5
Opportunities

• Girls currently have difficulty finding a unique
  dress in the perfect size, style, and color on
  and offline
• Online stores offer limited styles, sizes, and
  opportunities for creative input by customer
• Offline custom-made prom dresses are high priced

6
Business Concept

• Dezine Team has developed the opportunity for
  customers to custom design their dress
• Customers can submit measurements, and we will
  recommend a size to best fit them
• Customers can mix-and-match styles, sizes, and
  colors, while viewing how the pieces look
  together
• Styles will be updated seasonally

7
Website Plan
8
Competition

• On and Offline
• Our competitive advantage

9
Goals and Objectives

• Five Year Goals
• Measurable objectives
• Market share objectives
• Revenue/profitability objectives

10
Financial Plan

• High level financial plan that defines financial
  model, pricing assumptions, and reviews yearly
  expected sales and profits for the next three
  years
• Use several slides to cover appropriately

11
Resource Requirements

• Technology requirements
• Personnel requirements
• Resource requirements
• Financial, distribution, promotion, etc.
• External Requirements
• Products/services/technology/required to be
  purchased outside the company

12
Risks and Rewards

• Risks- summarize risks of proposed project
• Addressing Risks- summarize how risks will be
  addressed
• Rewards- estimate expected pay-off, particularly
  if seeking funding

13
Key Issues

• Near term- isolate key decisions and issues that
  need to be addressed immediately
• Long term- isolate issues needing long term
  resolution, state consequences of decision
  postponement
• If seeking funding, state specifics