The Euro Mediterranean Management Approach : 6' Knowledge, learning and innovation

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The Euro Mediterranean Management Approach 6.
Knowledge, learning and innovation

• Prof dr Walter Baets, HDR
• Director Graduate Programs
• Professor Complexity and Knowledge Management
• Euromed Marseille Ecole de Management

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The Hybrid Business School Developing
knowledge management through management
learning Walter Baets and Gert Van der Linden,
Prentice Hall, 2000 Corporate Virtual
Universities A matrix of knowledge and learning
for the new digital dawn Walter Baets and Gert
Van der Linden, Kluwer Academic,2003 Knowledge
Management and Management Learning Extending
the Horizons of Knowledge-Based Management Walter
Baets, Springer, 2005
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NOTION The Nyenrode Institute for Knowledge
Management and Virtual Education (Philips, Sara
Lee/DE, Achmea, Atos/Origin, Microsoft) EcKM
the Euromed center for Knowledge Management
(Eurocopter, CosmosBay) My Blog
http//euromed.blogs.com
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Taylors view on the brain
The computer attempt to automate human thinking
Manipulating symbols Modeling the
brain Represent the world
Simulate interaction of neurons Intelligence
problem solving Intelligence learning 0-1
Logic and mathematics Approximations,
statistics Rationalist, reductionist Idealized,
holistic Became the way of building computers
Became the way of looking at minds
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How to prevent ourselves from reinventing the
wheel every day ?... How to avoid making each
time the same mistakes (and learn faster from
mistakes) With the aim to innovate
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You dont know what you dont know You only know
what you dont know when you need it And then,
all classical learning comes too late
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Figure 5-4
Collaborative learning space
Distributed Intelligence
Concepts Knowing that
Stories/ Cases Knowing why

• Concepts around
• Corporate Knowledge Domains
• Business, Organisational, and Managerial Processes

Conceptual Learning Base
Knowledge
Competencies/ Capabilities Knowing how
Guiding Principles
Competencies Workshops
Tools and Solutions
Individual Development Plans
Action-learning Projects
Competency Development
Reflection-in-Action
Multidisciplinary Cases Testimonials
Personal Journals
Teaching Philosophy/ Assessment/ Dialogue/
Self-evaluation
Pedagogical Approach
Collaborative Platforms
Learning Laboratories
Communities-of-Practice
Network of Expertise
Knowledge Tanks
Knowledge Creation Space
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Some interesting technologies
Artificial Neural Networks Genetic
Algorithms Genetic Programming Fuzzy
Logic (Negotiating) Agents Case Based
Reasoning Semantic search engines Language
technologies Machine learning technologies Convers
ational technologies
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Ken Wilber A Brief History of Everything
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Innovation as learning
Emotions
Facts
Internal
External
EXPERIENCES
CONTEXTUAL KNOWLEDGE

INDIVIDUAL MENTAL MODEL
Emotions
Individuals with characteristics
(agents)
Individual
Collective
SHARED MENTAL MODELS
Emotions
Interaction
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Your knowledge infrastructure
Ownership (search/learn principles) Remains with
those that use it Those that want to learn decide
what to learn Just-in-time, just-enough
Learning platform Provide an ICT infrastructure t
hat allows full access and sharing facilities

• Content
• What knowledge
• to share
• explicit
• implicit
• learned

Culture Turn XYZ into a learning culture
(via projects) Rewarding
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Learning platform and search/learn principles
The knowledge net
Explicit knowledge (database)
Open learning platform Collaborative
tools Dedicated search engines Accessibility for
all Open to connect any application Solution
for e-learning
Implicit knowledge (case base) Case based
reasoning system Cases stored in an adapted way A
methodology for case analysis and
storage Corporate knowledge repository

EcKM
Search engine
The user with its learning agenda
Learned knowledge (case base) Explicit knowledge
that is enhanced via experience Using the same
methodology for implicit knowledge Interviews
with key knowledge owners

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Methodology
Outcomes (company-specific)
Actions
The Hybrid Business School
White Paper (Board approval) E-learning view
Building Blocks
Brainstorm
4 Action plans (Board approval)
4 Brainstorms

• Project team
• Experts
• MD/HRM
• Line mgt
• IT
• Marketing/RD

Hyper linked
Knowledge platform
Explicit knowledge
Infrastructure (Plan)
learner learning agenda
Search engine
Implicit knowledge
Skills Activities
Hyper linked
IT/Application plan
Architecture
cases
Practices
Concepts
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A pedagogical environment
A learning laboratory Cyberlibris, Alexandrie,
Gartner, etc.
Blogs (http//euromed.blogs.com)
Personal Workspace
Collaborative tools,
Wikis
Hypertext linked
Cases Applications
Activities Competencies
Theory
Personal development
Concepts
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Figure 6-3
Understanding complexity and change
Result oriented management
Personal effectiveness
Cognitive thinking/ Problem solving
Elements of Project Mgmt
Global business trends
Leadership and creative thinking
Creating customer value
Leading projects
Visionary leadership
Managing organizational processes
Creation and introduction of new products
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MSc in Business Innovation and Intrapreneurship
Innovation project (1)
Innovation project (2)
On campus module
On campus module
On campus module
On campus module
Virtual learning modules
Virtual learning modules
Virtual learning modules
Project workload 450 hours Virtual study load
250 hours On-campus workshops 200 hours
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An example Euromed Innovation School