The ABCs of Mobile Learning Impact

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The ABCs of Mobile Learning Impact ROI
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Situation

• Current store level education methods can only
  measure employee participation through payroll
  hours, not their learning or knowledge transfer
  of the materials.
• Paper based training materials cost millions to
  design and develop, while the consistency of
  delivery is dependent on the competency of the
  store manager.
• Leveraging e-Learning as a development tool is no
  longer a nice to have, but is a key component of
  Best at Talent organizations
• An average of 38 of learning content is being
  delivered via technology among corporate
  respondents, 42 in organizations with 10,000
  employees
• 2006 Survey of Retail Industry learning
  priorities identified learning technologies/Infras
  tructure as the 1 priority. Rational for this
  ranking included
• Measuring impact of learning and effectiveness
• Redefining learning costs and improving
  efficiencies
• Integration with corporate systems and knowledge
  hubs
• E-Learning is being used by retailers like JC
  Penney, Sephora, J Crew, Apple, Best Buy and La
  Senza. Benchmarking with these companies has
  demonstrated that e-Learning drives both positive
  talent results, and increased operational/sales
  productivity.

Bersin Associates
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Opportunity

• Determine an enterprise learning solution that
  addresses the training needs of our associates
  and the business priorities of the brands.
• Address our Forever Young associate, by
  developing deploying learning that is Fast,
  Hip, Efficient in order to recruit, hire, and
  retain top talent
• The objective of this test would be to examine
  the capability of e-Learning to
• Shorten associate speed to competency
• Drive training efficiencies
• Provide a consistent/track able learning vehicle
  that can be scaled across stores organization
• Define ROI for e-Learning
• SOLUTION
• Launch a Mobile Learning Test to determine the
  ROI of e-Learning through both Qualitative and
  Quantitative measures determined and aligned by
  brand and center functions
• The Mobile Learning Test consists of testing
  the delivery of associate training via technology
  at the store level. The vehicle for this test
  will be the 80G Apple iPod Classic.
• The test will be implemented in three phases
  across 50 stores in a collaborative effort
  between Technology Services, Stores Learning, and
  Brand Education departments.

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Risks
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Communication, Marketing Resources
Brochure, Poster
Chocolate Bar
VIP Conference Call Card
Quick Reference Guide
iStart Connecting Course
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How Does It Work?
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How Does It Work?
1. Develop Program
2. Download Program
3. Take Training
4. Upload Results
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What is the Impact?
the Dots Scorecard
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Learning's

• Associate Impact
• Self-Paced
• Application
• Satisfaction
• Business Impact
• Blended Learning Approach
• Metrics - TBD
• Manager Payroll TBD
• Customer Impact???

• Technology
• Batteries
• Reporting
• Competing Priorities
• In Store Execution
• Course Progression/Timing
• Large Stores
• Communication
• Personnel Changes
• Technology Assistance Center