Headline Writing - PowerPoint PPT Presentation

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Headline Writing

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Headline Writing. Much of the time, the headline is the key factor in a reader's ... headline space with unnecessary words padding may make head fit, but doesn't ... – PowerPoint PPT presentation

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Title: Headline Writing


1
Headline Writing
  • Much of the time, the headline is the key factor
    in a readers decision to read a story or skip it

2
Six Steps to Writing Good Headlines
  • Step 1 Read and understand story as you edit it
  • Look at tone if story is serious, head shouldnt
    be lighthearted
  • Pay attention if reporter used qualification if
    story says is considering a run, head shouldnt
    announce candidacy

3
  • Step 2 Write a rough headline, experimenting
    with word combinations

4
  • Step 3 Choose specific, precise words
  • Is there a way I can work 2 angles into headline?

5
  • Step 4 Make each word count
  • Filling up headline space with unnecessary words
    padding may make head fit, but doesnt serve
    reader

6
  • Step 5 Use action verbs and some creativity
  • Look up verbs in the thesaurus. Or look for
    common adages or play on words.
  • But watch out Taxi and Parties

7
  • Step 6 Start over if stuck
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