ENG 312: Final Exam Language Awareness by Eschholz, Rosa and Clark 9th Edition 2005, pages 421689

1
ENG 312 Final ExamLanguage Awareness by
Eschholz, Rosa and Clark9th Edition (2005),
pages 421-689

• by Don L. F. Nilsen
• Ebru Erdem
• Olena Tsurska

2
CONTRASTS

• argument vs. narration vs.
• description vs. exposition
• bilingual vs. English only
• comparison vs. contrast
• connotation vs. denotation
• deduction vs. induction
• euphemism vs. dysphemism
• objective vs. subjective
• status vs. connection (power/solidarity)
• topic vs. thesis sentence

3
DEFINITIONS

• ASAP
• argot
• bureaucratese
• e-mail shouting
• emoticons (smileys)
• epiphany
• flaming

4
MORE DEFINITIONS

• gossip
• hate speech
• irony
• jargon
• non-sequitur
• Orwell Award

5
STILL MORE DEFINITIONS

• paradox
• post hoc ergo propter hoc
• psychobabble
• rhetorical question
• Sapir-Whorf Hypothesis
• slang
• spamming
• xenophobia

6
ETYMOLOGIES

• brand new
• deadline
• faux pas
• fly off the handle
• nepotism
• pot boiler
• slogan
• snapshot
• toe the line
• weasel word

7
EXAMPLES

• allusion
• analogy
• cliché
• colloquial expression
• idiom
• label of primary potency
• metaphor
• personification

8
GIVE AN IMPORTANT LINGUISTIC INSIGHT OF EACH OF
THE FOLLOWING

• Patrick Buchanan
• Thomas Jefferson
• Martin Luther King
• Barbara Kingsolver
• George Orwell
• Sojourner Truth

9
LISTINGS (5 POINTS EACH)

• 5 advertising "errors"
• 5 reappropriated slogans
• 5 examples of weasel words

10
HUGH RANKS MODEL

• INTENSIFY
• REPETITION
• ASSOCIATION
• COMPOSITION
• DOWNPLAY
• OMISSION
• DIVERSION
• CONFUSION
• (Eschholz 437-438)

11
BILL LUTZS MODEL

• Weazel Words
• Helps
• Virtually Spotless
• New and Improved
• Acts Fast
• Works Like, Works Against, Works Longer
• Like Magic
• Up To
• Twice as Long (Eschholz 442-452)

12
!SHORT-ANSWER ESSAY (5 pts each)

• Contrast print information with Web-Site
  information
• Explain how to advertise dangerous product
• Explain the marketing of diet, health

13
!!LONG-ANSWER ESSAY (15 pts each)

• Explain in detail the nature of taboo in English,
  explain how taboos (e.g. political correctness)
  change, and explain the advantages and
  disadvantages of using strong language (ethnic
  slurs, invective, obscenity, sarcasm, swearing,
  etc.
• Explain the nature selective perception and of
  slanting

14
!!!PowerPoints to Review (5 pts each)

• American Pop Language
• Body Language
• Business Language
• Cultural Diversity
• Gender Issues
• Jewish Humor
• Jules Feiffer and other Pulitzer Prize Winning
  Cartoonists
• Lemony Snicket
• Obscenity
• Parody
• Phonology
• Rhetorical Devices vs. Errors
• Spanish-American Contrastive Analysis

15

• Reference
• Eschholz, Paul, Alfred Rosa, and Virginia Clark.
  Language Awareness Readings for College Writers
  9th Edition. New York, NY Bedford/St. Martins,
  2005.