Food Industry Consumer Trends:

1
Food Industry Consumer Trends Quality (as
defined by the consumer)

• Flavour/Taste - Food Enjoyment
• Healthy Food
• Integrity - Safe, Consistent, Fresh

2
Food Industry Consumer Trends Other Key Industry
Trends

• Convenience (product service)
• Cooking Knowledge Expertise

3

• Key Consumer Priorities
• Quality
• Convenience
• Affordability
• High Frequency
• Diversity of products
• Shifting priorities during the week
• (Broad Demographic appeal)

4
Health as a Consumer Priority

• Perceived and Real Tradeoffs/Compromises
• to Healthy Eating
• Food Enjoyment
• Time (Convenience, Fast Food)
• Cost

5
Health as a Consumer Priority

• Other Communication Education Challenges
• Who is a credible and accessible source for
  trusted nutrition information?
• Food Consumption is very habitual and
  traditional (especially food consumed at home).
• Do consumers appreciate the severity of the
  issue and what is personally at stake for them
  and their children?
• Is the current adult population and the next
  generation well educated in the area of
  nutrition?
• What type of contradicting messages are we
  sending to our children as it relates to healthy
  eating (i.e. vending machines in the schools)?

6
Health as a Consumer Priority

• Consumer Behavior
• Balanced Weekly Meal Planning is way down the
  priority list convenience dominates many
  decisions relative to meal consumption.
• Negative effects of what I eat today can be
  solved/cured by changes to my behavior in the
  future (i.e. exercise).
• Do consumers appreciate the severity of the
  issue and what is personally at stake for them
  and their children?
• Manufacturers and national food retailers are
  not generally viewed as credible sources of
  nutrition guidance?
• Customers will purchase according to the value
  they place on various product attributes very
  real need to increase the value consumers place
  on food that is healthy.