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BIG TOBACCO

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The only product which when used as intended will kill 1 in 2 of consumers ... take up smoking in a year, no one's immortal - everyone dies sooner or later' ... – PowerPoint PPT presentation

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Title: BIG TOBACCO


1
BIG TOBACCO
  • Andy Graham
  • Regional Coordinator
  • Fresh Smoke Free North East

2
WE SWEAR.
3
TOBACCO
  • The only product which when used as intended will
    kill 1 in 2 of consumers
  • First reports of harm
  • Response - Denial
  • 1962 Royal College of Physicians
  • 1964 Surgeon General

4
DENIAL
  • Profit
  • Tobacco Institute Research Committee
  • Advertising
  • Flexibility

5
(No Transcript)
6
(No Transcript)
7
EVOLUTION
  • Corporate Social Responsibility
  • Product placement
  • Brand Stretching
  • Internet
  • Sponsorship

8
HOLLYWOOD
9
SPORT
10
TOBACCO CONTROL
  • Successful tobacco control campaigns must cover
    tobacco industry denormalisation
  • Vital to show the industry for what it is
  • Issue of blame

11
WHERE ARE THE TOBACCOINDUSTRY?
12
FRONT GROUPS
  • Tactics
  • NOTHING WORKS better than a slick slogan, as the
    advertising industry has always known. Thats
    why, when antismoking campaigners began claiming
    that passive smoking kills, they found a
    winning formula.

13
WILL IT END?
  • Tobacco industry wont go away
  • Profit
  • Consumption
  • Mortality
  • New products

14
PLANS
  • Regulation
  • Qualitative research
  • Focus groups
  • Public understanding
  • Initiatives

15
BIG TOBACCO QUOTES
  • "Irrespective of how many children take up
    smoking in a year, no one's immortal - everyone
    dies sooner or later
  • "We dont smoke that s. We just sell it. We
    just reserve the right to smoke for the young,
    the poor, the black and the stupid."

16
POWER
  • "Let politicians know the downside of anti
    tobacco activity by identifying a vulnerable
    candidate, bringing forces to bear to cause him
    to lose the election, then discreetly let other
    politicians know we have done this" (Philip
    Morris, 1987)
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