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Mutually Strategic

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Mutually Strategic. Linking Member and HR Strategy in Mutual Organisations: ... Honouring the Contract: Increased OCB. High job performance (Sturges, et al 2005) ... – PowerPoint PPT presentation

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Title: Mutually Strategic


1
Mutually Strategic
  • Linking Member and HR Strategy in Mutual
    Organisations
  • Lessons from Credit Unions
  • Leanne Cutcher
  • Work and Organisational Studies
  • Faculty of Economics and Business University of
    Sydney

2
The Balanced Scorecard
  • Member perspective the value proposition
  • Financial perspective
  • Internal perspective how to improve operations
  • Learning and growth perspective
  • (Kaplan and Norton 2001)

3
Learning and Growth Perspective
  • Strategic competencies
  • Strategic technologies
  • Climate for action
  • (Kaplan and Norton 2001)

4
Strategic Issues and Initiatives
  • Member Service Strategy
  • A sense of place and and organisational identity
  • Training
  • CSR
  • NSW Teachers Credit Union
  • Holiday Coast Credit Union
  • Envision (BC, Canada)
  • VanCity (BC, Canada)

5
Serving not selling
  • Discourse of enterprise (du Gay 1996)
  • Organisational Climate (Schneider, et al 2005,
    Schwartz and Davis 1981)
  • Shifting the psychological contract (Rousseau
    1995, 1998)
  • See Cutcher 2008a
  • NSW Teachers Credit Union
  • No! No! we dont say the C word. That gets
    knocked out of people very early on. In
    orientation we will get people in and they have
    worked in banks and other service organisations
    and so they refer to customers but I would say by
    the time they leave orientation they know it is
    members (Human Resource Manager, NSW Teachers
    Credit Union).
  • Member and Staff Equality

6
Psychological Contract
  • Honouring the Contract
  • Increased OCB
  • High job performance (Sturges, et al 2005)
  • Development of a strong service climate
  • Extra service role behaviours (Schneider et al
    2005)
  • Breaching the Contract
  • Turnover (Sturges, et al 2005)
  • Diminished OCB (Coyle-Shapiro Kessler 2000)
  • Increased mistrust (Macquire 2002)
  • Reduced job satisfaction (Deery, et al 2006).

7
Place as Locale Geographical bonds
  • Most people still live their lives locally their
    consciousness is formed in a distinct
    geographical place (Massey 1984 117).
  • They are aware they know us. We were born and
    bred here and they know us. They know that they
    can trust us (MSO)
  • See Cutcher (2008b)

8
Strategic CSR
  • Outside-in linkages (Porter and Kramer 2006)
  • Three approaches
  • Generic social issues
  • Value chain social impacts
  • Social dimensions of competitive context
  • Integrated, affirmative approach
  • Vancity
  • 1,000,000 award yearly
  • Were looking at all of our granting and saying,
    were like sowing seeds out there and all thats
    good but can we be more strategic, should we be
    more strategic, how should we do this, should we
    leverage money in a different way than we have in
    the past (Chair, Vancity, November 2007).

9
Training
  • A possible model of engagement
  • HRD Dimensions
  • Intensity
  • Form
  • Sponsorship mix
  • (Niehoff and Bunch 1992)
  • University and Co-operative partnerships

10
References
  • Bettencourt LA and Brown SW (1997) Contact
    Employees Relationships Among Workplace
    Fairness, Job Satisfaction and Prosocial Service
    Behaviours, Journal of Retailing, 73(1) pp.
    39-61.
  • Buono AF, Bodwitch JL and Lewis JW (1985) When
    cultures collide The Anatomy of a Merger,
    Human Relations, 38(5) 477-500.
  • Coyle-Shapiro J and Kessler L (2000)
    Consequences of the Psychological Contract for
    the Employment Relationship A Large Scale
    Survey, Journal of Management Studies, 37(7),
    November 903-930.
  • Cutcher L (2008a) 'Service Sells Exploring
    connections between customer service strategy and
    the psychological contract', Journal of
    Management and Organisation, vol.144.
  • Cutcher L (2008b) 'Financing Communities The
    Role of Community Banks and Credit Unions in
    Re-establishing Branches in Australia',
    Accounting, Business Finance History, Vol.3.
  • Deery S, Iverson R D and Walsh J T (2006) Toward
    a Better Understanding of Psychological Contract
    Breach A Study of Customer Service Employees,
    Journal of Applied Psychology, 91(1) 166-175.
  • du Gay P (1996) Consumption and Identity at
    Work, Sage Publications, London.
  • Kaplan, R and Norton, D (2001) The Strategy
    Focused Organization, Boston MA Harvard Business
    School.
  • Maquire H (2002) Psychological contracts are
    they still relevant? Career Development
    International 7(3) 167-180.
  • Neihoff, B.P. and Bunch, J. (1992) Factors that
    Influence the content needs and sponsorship of
    management training and development activities
    a theoretical perspective, Paper presented at
    the annual meetings of the National Academy of
    Management, Las Vegas, NV.
  • Porter, M E and Kramer, M R (2006) Strategy and
    Society The Link Between Competitive Advantage
    and Corporate Social Responsibility, Harvard
    Business Review, December, pp. 78-92.
  • Rousseau DM (1998) The Problem of the
    Psychological Contract Considered, Journal of
    Organisational Behaviour, 19 665-671.
  • Rousseau DM (1995) Psychological contracts in
    organisations, Thousand Oaks, CA Sage.
  • Schneider B, Ehrhart M G, Mayer DM, Saltz J and
    Niles-Jolly K (2005) Understanding
    Organisation-Customer Links in Service Settings,
    Academy of Management Journal, 48(6) 1017-1032.
  • Schwartz H and Davis SM (1981) Matching
    Corporate Culture and Business Strategy,
    Organisational Dynamics, Summer 30-48.
  • Sturges J, Conway N, Guest D and Liefooghe A
    (2005) Managing the Career Deal The
    psychological contract as a framework for
    understanding career management, organisational
    commitment and work behavior, Journal of
    Organisational Behavior, 26 821-838.
  • http//www.triodos.co.uk/uk/who_we_finance/,
    accessed on 9 April 2008.
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