Chris Bang, John Fairbanks, Veronica Perez, Christy Spangler, and Jason Winn

1

• Presented by
• Chris Bang, John Fairbanks, Veronica Perez,
  Christy Spangler, and Jason Winn

2
Corporate Description

• History
• Financial Condition
• Organizational Structure

3
Macroenvironment

• Stakeholders
• Social Trends
• Health
• Demographic Targets
• Teens
• Latinos

4
Macroenvironment

• Legal
• FTC Intervention
• International
• Present in 200 countries
• Other Alliances

5
5 Forces Model

• Competitors
• New Entrants
• Substitutes
• Suppliers
• Buyers

6
Strategic Condition of PepsiCo

• Mission Statement
• Worlds Premier Products Company
• Capabilities
• Implementing Resources
• Tangible
• Intangible

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Strategic Condition of PepsiCo

• Distinctive Competencies
• Product Quality
• Resource Management
• Strengths and Weaknesses
• Resource, Capabilities, and Distinctive
  Competencies
• Brand Leverage

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Current Strategies

• Functional Strategy
• Business Level Strategy
• Global Strategy
• Corporate Level Strategy
• Strategic Fit

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Key Issues

• Increase Sales
• Emphasize Cost
• Focus on Core Products
• Create Presence in all Market Niches
• Maintain Structure and Efficiency of the
  Distribution System

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Recommendations

• Continue to engage in the previous key
  strategic issues
• Market brand image more
  extensively
• Sponsor community, cultural, and other major
  events in growing markets

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The PEPSI Challenge

• Image Source PepsiCo.com

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Which Cola Giant Do You Prefer?
6652 Votes(45)
8225 Votes(55)
The above table represents all votessince
October 10th, 2002
http//adpush.dreamscape.com/cgi/pepsi-coke/poll.c
gi
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