Social eMarketing : The development of LiveSmart Wendy Fulton wfultonakcansoc'org'nz Tim Corbett tim

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Social eMarketing The development of
LiveSmartWendy Fulton wfulton_at_akcansoc.org.nzTi
m Corbett tim_at_thinkspace.co.nz
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• Mouth
• Pharynx
• Oesophagus
• Stomach
• Colon
• Rectum
• Larynx
• Pancreas
• Breast (post menopausal)
• Bladder

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Therefore need to get people Eating more
fruit and vegetables More active
Maintaining healthy weight
To find out why people weren't eating fruit and
vegetables barriers to consumption. Combined
with SPARC physical activity research.
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Stack the odds in your favour is a compelling
message Thats the powerful message strong
and obvious Positive and active message Its
not preachy like a lot of the other health
messages EatSmart This is personal, makes
you conscious of what you should be eating, and
its not that hard. Makes you think of the
gamble factor you take if you dont do these
things MoveSmart Im far more likely to
start to start an exercise programme like that,
it doesnt seem as daunting or impossible to
maintain More people should know that then they
wouldnt feel so guilty for thinking they dont
have time to be active
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Impact
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Impact
What changes have you been able to make? I eat
more fruit and vegetables now I buy more fruit
and vegetables when shopping I eat fewer
muffins now I tell other people some of the
ideas from the LiveSmart coach emails I feel
more aware of my health and what I eat and how
much I get active
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Impact
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Impact
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Next.

• Dynamic content management
• Personalised content TXT
• Expand LiveSmart_at_Work
• NGO Corporate
• Leverage through partners
• Offer as an element in other SM campaigns or HP
  strategies
• Social Behavioural Group U of Otago
• LiveSmart evaluation

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• Thank you very much for the emails. My daughter
  wanted me to join. I have not lost any weight but
  I can wear a size 18 that I have not worn for
  ages. Thank you all very much
• They give me inspiration to change
• They boost my motivation. All the little tips are
  great too.
• Thanks for all the mails which helped me to
  change my eating habits and keep me fit.
• Being prompted about good habits and ideas that I
  had forgot about
• Snacking activity wise, valuing frozen and tinned
  f V, ideas for quick vege packed meals
• I did enjoy receiving them and you are doing a
  good job. Thanks for letting me be a part of it
• How information was simply linked to consequence
  - inactivity and disease. The whole approach of
  making small changes and giving it a go!!
• Good ideas - not too much information
• Easy to read, no pressure, positive
• How easy it really was to make simple, but
  sustainable changes.
• The gradual changes in selection - at least there
  is something little to do
• Fast download achievable and can pick what level
  I want to work at regular emails helps remind of
  importance
• Please keep it going...
• They boost my motivation. All the little tips are
  great too.
• Suggestions and ideas to help a busy person find
  the time to do the little things

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