BEST PRACTICES

1
BEST PRACTICES

• Campaigns should be
• Comprehensive
• Well Funded
• Sustained Overtime
• Dose Response

2
TARGETS

• Youth
• Adult Smoker
• Public Opinion
• Minorities

3
EVALUATION TOOLS

• Consumption (tax data)
• Adult Tobacco Survey (T)
• Adult Risk Factor Survey (T)
• Youth Drug Survey (S)
• Youth Risk Factor Survey (S)
• MIS
• Vital Statistics

4
WEB SITES

• WWW.STATE.MA.US/DPH/MTCP/
• WWW.TRYTOSTOP.ORG
• (CESSATION)
• WWW.GETOUTRAGED.COM
• (PUBLIC OPINION)
• WWW.FRESHAIR.NET
• (YOUTH)

5
YOUTH

• Mass Media
• Sales to Minors
• School Education
• Youth Empowerment Programs
• WWW.FRESHAIR.NET

6
(No Transcript)
7
(No Transcript)
8
PUBLIC OPINION

• Mass Media
• Local Clean Air Laws
• Industry Accountability
• Litigation/Legislation
• WWW.GETOUTRAGED.COM

9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
LEGISLATION

• Dedicated Excise Tax 1992
• Medicaid Suit 1994
• Ingredient Disclosure 1996
• Excise Tax .25 1996
• Excise Tax .50 (P)
• Fire Safe Cigarettes (P)

14
LITIGATION

• Medicaid Recoupment 1996
• Ingredient Disclosure 1996
• Cigar Warnings 1998
• Advertising Restrictions 1998

15
(No Transcript)
16
TREATMENT

• Mass Media
• Training/Certification
• Eighty Treatment Programs
• WWW.TRYTOSTOP.ORG
• 1-800-TRYTOSTOP
• Partnership with Health Plans

17
(No Transcript)
18
(No Transcript)
19
MEDIA STRATEGIES

• Real People
• Health Consequences
• Negative/Emotive
• Family Context

20
Packs of Cigarettes Purchased Annually, Per Adult
(US, MA CA)
1998 and 1999 US and CA data based on FY
21
REDUCED HARM PRODUCTS

• Premier RJR 1988
• Eclipse RJR 1996
• Accord PM 1998
• Advance STAR 2000
• AIRS JTI 2000
• Omni LIG 2001
• SCOR LIG 2001
• SNUFF UST/ST