Chapter 2 Scientific Methods in Psychology

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Chapter 2Scientific Methods in Psychology
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Scientific Methods in Psychology

• Science is a word derived from Latin roots
• Scientia meaning knowledge

Scientific practice helps psychologists to know
that they have obtained the most accurate and
useful knowledge of mental processes and human
behavior.
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Module 2.1

• Science and the Evaluation of Evidence

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Science and the Evaluation of Evidence

• Psychology is a science. This chapter is about
  how we utilize scientific methods in evaluating
  claims and theories in psychology.

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The Scientific Method

• Why do we need it
• The scientific method provides guidelines for
  scientists in all fields including psychology
  to use in evaluating discrete claims (called
  hypotheses) and broader theories.

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The Scientific Method

• Why do we need it
• It is almost impossible to prove with utter
  certainty that any individual claim or theory is
  true beyond a doubt.
• The scientific method allows us to declare our
  conclusions to be probable to the point where it
  is reasonable to treat them as factual.

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The Scientific Method

• How do we support claims scientifically
• Scientists want to know the evidence that will
  support or disprove a claim.
• The scientific word for a claim is hypothesis.
• A hypothesis is a testable prediction of what
  will occur under a stated set of conditions.

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The Scientific Method

• Whats the hypothesis
• Claim There Is a relationship between televised
  violence and aggressive behavior.

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• Figure 2.1
• A hypothesis leads to predictions. An
  experimental method tests those predictions a
  confirmation of a prediction supports the
  hypothesis a disconfirmation indicates a need to
  revise or discard the hypothesis. Conclusions
  remain tentative especially after only one
  experiment. Most scientists avoid saying that
  their results prove a conclusion.

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The Scientific Method

• How do we test the hypothesis
• Some possible methods
• Measure how much time a sample of children watch
  violent television programs and compare that to
  how much violent behavior the children exhibit (a
  correlational study.)
• Have a group of children watch violent programs
  and another group watch non-violent programs and
  then record the differences in amount of violent
  behavior between the two groups (an experimental
  study.)

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The Scientific Method

• How do we measure the results
• It is tricky to measure phenomena such as
  violent behavior.
• We need to operationally define concepts such as
  this one clearly stating which behaviors will
  represent the phenomenon of interest (verbal
  threats hitting etc.).
• We need to apply the definitions consistently.

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The Scientific Method

• What do our results mean
• If the results support the original prediction
  it may mean the hypothesis is valid but that
  does not eliminate other possible explanations
  for the outcome.
• If the results contradict the original
  prediction the hypothesis may need to be
  modified or abandoned (at least under certain
  circumstances.)
• Scientists generally do not make any dramatic
  alterations to their conclusions based on one
  study only.

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The Scientific Method

• The importance of replication
• The standards in the scientific community demand
  that researchers report their methods in enough
  detail so that any other scientist could feasibly
  repeat the study to confirm or contradict the
  validity of the findings.
• Replicable results are those that anyone can
  obtain at least approximately by following the
  same procedures.

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The Scientific Method

• A good example of an interesting non-replicable
  result in psychology is the much-ballyhooed
  Mozart effect.
• Based the results of a single study researchers
  claimed that listening to classical music could
  improve cognitive functioning.
• Several other studies have failed to replicate
  the results of the original one.

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The Scientific Method

• The method of meta-analysis
• Because we sometimes find predominance of small
  to medium effects in most studies of a particular
  phenomenon (such as sex differences in aggressive
  behavior) we may compile the results of a large
  number of studies and treat them for all intents
  and purposes as one very large research study.
• A meta-analysis also provides us with more
  information about the circumstances that will
  increase or decrease the likelihood of the
  predicted effect occurring.

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Scientific Theories

• What is a theory
• A theory is a comprehensive explanation of
  observable events and conditions.
• A good theory makes precise and consistent
  predictions while relying on a small number of
  underlying assumptions.

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• Figure 2.2
• A good theory makes precise (falsifiable)
  predictions

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Scientific Theories

• The importance of falsifiability and parsimony
• A theory that makes precise predictions is
  falsifiable because it is easy to think of
  evidence that would confirm or contradict the
  theory.
• Reliance on the fewest and simplest possible
  assumptions is called parsimony and is
  considered an essential strength of good
  scientific theory.

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Scientific Theories

• Example of a Parsimonious and Falsifiable
  Scientific Theory
• Gravity is a force that pulls objects in the
  universe towards each other.
• According to the theory of gravity larger and
  more massive objects pull smaller objects towards
  them.

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• Can you think of examples of evidence that would
  confirm or contradict this theory
• Does the theory rely on assumptions other than
  the existence of the force itself and the effects
  of size on the workings of the force

EASILY. It is falsifiable.
NO. It is parsimonious.
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• An example of a claim that is NOT falsifiable
• The telephone psychic says Next year you will
  go through a big change.
• This is not falsifiable because it is too vague.

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• An example of a claim that is NOT parsimonious
• The sun goes around the earth. Little gnomes push
  it around the sky every day. We cant see them
  because they are invisible to the human eye.
• This is not parsimonious because too many
  assumptions must be made in order for the claim
  to be accepted as fact.

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Concept Check

• Is this claim falsifiable
• You will encounter new challenges in your
  travels this week.

NO It is vague.
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• An oversupply of dopamine in the human central
  nervous system will eventually result in a
  decline in the number of receptors available for
  that neurotransmitter.

YES
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• On March 19th 2005 you will meet a 30-year-old
  millionaire who will offer you an exciting
  entry-level job in a growing high-tech company in
  Austin TX.

YES Think why do horoscopes never get this
specific
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• Children whose parents divorce will eventually
  have serious emotional and relationship problems.

NOT AS SUCH We need to operationalize the terms
emotional problems and relationship problems.
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• There are unseen powers at work in our lives
  that scientists will never be able to fully
  explain.

NO This is vague What powers How do they work
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Parsimony and Degrees of Open-mindedness

• You might ask -
• Shouldnt we remain open-minded to new
  possibilities

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Scientific open-mindedness

• It is the willingness to consider proper
  evidence.
• It is NOT unquestioning acceptance of any
  possibility in the absence of evidence. This is
  known as gullibility.

In other words your degree of open-mindedness
should have some relationship to the quality of
the evidence presented.
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What about anecdotal evidence

• People often use personal accounts of isolated
  events to bolster their beliefs in phenomena
  (such as ESP.)
• Because this sort of evidence is not
  systematically gathered it is prone to
  selective memory (called confirmation bias) on
  the part of the reporter.
• We tend to remember when our hunches come true
  and forget when they do not. We like to be right.

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Research on ESP (Extrasensory Perception)

• Because of the problems described above
  anecdotal evidence is not considered to be
  acceptable as good evidence of the existence of
  ESP.
• Experiments done in controlled settings such as
  the Ganzfeld procedure along with careful
  observation of some famous professional psychics
  have shown results that were non-replicable or
  easily explainable by techniques of
  slight-of-hand known well to experienced
  magicians.

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Psychology as a Science

• Science does not deal with proof or certainty.
• The history of science is one of constant
  revision in the face of new and compelling
  evidence.
• Yet in psychology and all other sciences we
  apply the rigorous and systematic methods of
  scientific study hypothesis methods results
  and interpretation to ensure that our claims are
  firmly grounded and our revisions reflect an
  improved understanding of the phenomena under
  scrutiny.

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Module 2.2

• Conducting Psychological Research

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General Principles of Research

• It is essential to your learning in psychology
  and perhaps to your knowledge in general to be
  able to evaluate the quality of the evidence
  presented in psychological research.

What information do you need to know to be a good
interpreter of psychological research
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General Principles of Research

• Definitions of Psychological Terms
• The Problems of Measurement
• We need to measure the phenomena we are studying.
  
• Sometimes what we study in psychology is not
  tangible. It is not as we are measuring weight or
  length of time.

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General Principles of Research

• Definitions of Psychological Terms
• The problems of Measurements
• In order to accurately measure these concepts and
  phenomena we develop behavioral or observable
  definitions of them.
• We call these definitions operational
  definitions.
• An operational definition is one that specifies
  the operations or procedures used to produce or
  measure something. Its a way to give an
  intangible idea a numerical value.

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General Principles of Research

• Definitions of Psychological Terms
• So if we are investigating the effect of watching
  violence on television on childrens aggressive
  behavior
• We need to operationalize violence on
  television.
• We need to operationalize aggressive behavior.

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General Principles of Research

• Definitions of Psychological Terms
• Violence might be operationalized as the number
  of times in a one-hour show that one person
  threatens or injures another person.
• Aggressive behavior might be operationalized as
  the number of insults threats and assaults by
  the subject over a 24-hour period after watching
  a particular television program.

(There are other versions of these operational
definitions that would work well.)
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Concept Check

• Operational definitions
• Which of the following might be used as an
  operational definition of attraction

• A feeling of affection when two people are
  together. (1)
• The number of minutes during which two people are
  touching each other over a four-hour period. (2)
• (2)

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• Which of the following might be used as an
  operational definition of assertiveness

• The number of times a person makes requests or
  states his or her feelings over the course of a
  one-hour interaction. (1)
• An appearance of confidence and ease in social
  situations. (2)
• (1)

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General Principles of Research

• Population Samples
• Usually in research we are asking questions that
  are pertinent to a large population of interest
  such as
• Seven to ten-year-old children
• People diagnosed with depression

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General Principles of Research

• Population Samples
• But it is not practical to study all the
  individuals in the population.
• We take a relatively small number of observations
  or individuals from the population and we
  generalize from that small number.
• The small number of individuals or observations
  is called a sample.

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General Principles of Research

• Population Samples
• There are several types of samples and sampling
  procedures
• A convenience sample is a group chosen because of
  its ease of availability and study.
• A representative sample closely resembles the
  population in its percentage of males and
  females ethnic or racial groups age levels or
  whatever other characteristics might have some
  relevance to the results.

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General Principles of Research

• Population Samples
• A random sample is one in which every individual
  in the population has an equal chance of being
  selected.
• A cross-cultural sample is one that contains
  groups of people from at least two distinct
  cultures.

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General Principles of Research

• Population Samples
• How we go about obtaining a sample has to be
  carefully assessed in terms of our resources and
  goals. Sometimes it is acceptable and appropriate
  to rely on a convenience sample other times this
  strategy will produce results that are useless in
  helping us understand and interpret the real
  world.

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Concept Check

• Population Samples
• Suppose I am interested in the attitudes of
  college students towards using the Internet in
  their studies. I survey my students in one
  Introductory Psychology class at my college.
• Can I assume that their attitudes are
  representative of the attitudes of all college
  students in general

• Population Samples
• Suppose I am interested in the attitudes of
  college students towards using the Internet in
  their studies. I survey my students in one
  Introductory Psychology class at my college.

Not a safe assumption why
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General Principles of Research

• Experimenter Bias
• Because (fallible) humans do the research we
  need to keep in check the various tendencies that
  can work to create erroneous research findings or
  erroneous interpretations of findings.
• Experimenter bias is the tendency of an
  experimenter to unintentionally distort the
  procedures or results of an experiment based on
  the expected or desired outcome of the research.

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General Principles of Research

• Experimenter Bias
• For example if you were a researcher testing the
  hypothesis that children who have been diagnosed
  with learning disabilities are on average more
  creative than children who have no diagnosis you
  may find it hard to ignore your hypothesis as
  you observe the children with an LD diagnosis
  going about whatever tasks you have devised to
  operationalize creativity.

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General Principles of Research

• Experimenter Bias
• Methods have been devised to help counteract
  these normal human tendencies that create bias
• Using blind observers who record data without
  knowing what the researcher is studying.
• Using a placebo control. A placebo is a pill or
  other sham treatment that makes it very difficult
  for the subjects (single-blind) or the subjects
  and experimenter (double-blind) to know who has
  received the treatment and who has not.

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• Table 2.1
• Single-Blind and Double-Blind Studies

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General Principles of Research

• Research design
• There are many methods used to study
  psychological concepts and phenomena.
• We start by asking ourselves what happens and
  under what circumstances does it seem to occur
• We try to choose the best procedure. Each method
  has advantages and disadvantages.

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General Principles of Research

• Observational (non-experimental) Research Design
• Naturalistic Observation
• Careful monitoring and examination of what people
  and animals do under more or less natural
  circumstances.
• Example Dr. Jane Goodalls decades-long
  observation of chimpanzees in the forest of
  Gombe recording their social organization and
  biological functioning.

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General Principles of Research

• Observational Research Design
• Case History
• A thorough observation and description of a
  single individual appropriate only when done for
  an unusual condition or circumstance.
• Example The case of Phineas Gage whose bizarre
  and unfortunate accident taught medical doctors
  and psychologists much about the nature of the
  prefrontal cortex of the brain.

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General Principles of Research

• Observational Research Design
• Survey
• A survey is a study of the prevalence of certain
  beliefs attitudes or behaviors based on
  peoples responses to specific questions.
• Example Albert Kinseys 1948 survey of the
  sexual preferences and habits of Americans was
  ground breaking although not by any means beyond
  criticism.

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General Principles of Research

• Observational Research Design
• Surveys
• A Few Concerns About Survey Research
• Problems with obtaining a random or
  representative sample
• Competence or honesty of those who respond
• The wording of the questions
• Surveyor bias

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• Figure 2.8
• An example of how to bias a survey. This
  imaginary survey for an imaginary society has a
  style of questions similar to those found in many
  surveys sponsored by actual political and social
  organizations. The request for a donation is a
  reliable clue that the organization is not really
  seeking your opinion and will probably not even
  bother to tabulate the results.

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General Principles of Research

• Correlational Studies
• Correlation
• Correlation is a measure of the relationship
  between two variables which are both outside of
  the investigators control.
• Examples of variables include aspects such as
  height weight socio-economic level number of
  years of education.
• The mathematical estimate of the strength and
  direction of a correlation is the correlation
  coefficient.

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General Principles of Research

• Correlational Studies
• The value of the correlation coefficient can
  range from 1.00 to 1.00.
• The higher the absolute value the stronger the
  relationship is regardless of the direction.
• A negative correlation (-) means that as one
  variable increases the other decreases. An
  example of a negative correlation is the more
  absences a student has the lower his or her
  grade in psychology is (more absences accompanied
  by fewer points on tests.)

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• Figure 2.9 
• In a scatterplot each dot represents data for one
  person for example each point in the center
  graph tells us one persons weight and that
  persons grade on the psychology final exam in
  this case using hypothetical data. A positive
  correlation indicates that as one variable
  increases the other generally does also. A
  negative correlation indicates that as one
  variable increases the other generally
  decreases. The closer a correlation coefficient
  is to 11 or 21 the stronger the relationship.

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General Principles of Research

• Correlational Studies
• A positive correlation () means that as one
  variable increases so does the other. An example
  of a positive correlation would be the higher the
  annual income the greater the amount and number
  of donations to charity (more income accompanied
  by more charitable giving.)
• A zero or near zero correlation means that the
  variables have no relationship that changes in
  one are not related to any type of change in the
  other.

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Concept Check

• What type of correlation

• Peoples shoe size and IQ score
• Zero

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• The greater the number of years of education the
  higher the income

Positive
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• The greater the score on a depression inventory
  the lower the score on a memory test

Negative
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• Which relationship is stronger

• . 30 or -.90
• -.90

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General Principles of Research

• Correlational Studies
• Some Problems with Interpreting Correlational
  Research
• Illusory Correlation An apparent relationship
  based on casual observations of unrelated or
  weakly related events.
• Example The belief in moon madness.

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General Principles of Research

• Correlational Studies
• Some Problems with Interpreting Correlational
  Research
• Correlation Causation Correlational research
  only tells us if two variables are related and
  how strongly. It does not tell us why two
  conditions can appear together and yet not cause
  each other.
• Example The more someone weighs the larger his
  or her vocabulary is. Do you know why

Because weight and vocabulary both increase
with age.
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• Figure 2.10 
• A strong correlation between depression and
  impaired sleep does not tell us whether
  depression interferes with sleep poor sleep
  leads to depression or whether another problem
  leads to both depression and sleep problems.

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Concept Check

• Interpreting correlational research
• Suppose we did a research study on our campus and
  found a -.75 correlation between frequency of
  exercise and level of depression.
• List all the possible conclusions that we might
  draw from this study.

• Exercising makes depression less likely.
• Depression makes exercising less likely.
• A third variable causes increases in exercise
  and decreases
• in depression.

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• Table 2.2 
• Comparision of Five Methods of Research

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General Principles of Research

• Experiments
• Experiment
• A study in which the investigator manipulates at
  least one variable (independent) while measuring
  at least one other variable (dependent).

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• Figure 2.11 
• An experimenter manipulates the independent
  variable (in this case the programs people watch)
  so that two or more groups experience different
  treatments. Then the experimenter measures the
  dependent variable (in this case pulse rate) to
  see how the independent variable affected it.

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General Principles of Research

• Experiments
• Example To test whether the hormone adrenaline
  enhances memory in mammals a researcher teaches
  rats to run a maze. She gives a randomly selected
  portion of the rats a drug to block production of
  adrenaline. She then times all the rats on the
  maze.

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General Principles of Research

• Experiments
• Remember In order for a study to be a true
  EXPERIMENT one of the variables must be directly
  under the researchers control and the other
  must be measurable in some scientific way.

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• Figure 2.12
• Once researchers decide on the hypothesis they
  want to test they must design the experiment.
  These procedures test the effects of watching
  televised violence. An appropriate accurate
  method of measurement is essential.

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Concept Check

• Is it an experiment If so name the independent
  and dependent variables.
• A researcher wants to know if men or women are
  better at a particular set of spatial
  relationship tasks. He compares a randomly
  selected group of 50 men and 50 women on a test
  of the task.

Not an experiment M/F is a subject variable
not a true independent variable.
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• A researcher wants to know if a particular herbal
  supplement is helpful for improving memory. She
  selects 100 college sophomores who achieved an
  average score on a memory test gives half of
  them the herb for one month half of them an
  inert pill and the re-tests them all.

Yes IV herb/no herb DV score on memory test
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General Principles of Research

• Experiments
• Other important terminology
• Experimental group The set of individuals who
  receive the treatment that the experiment is
  designed to test.
• Control group The set of individuals who are
  treated in the same way as the experimental group
  except for the procedure that the experiment is
  designed to test.
• Random assignment A selection method in which
  the experimenter assigns subjects to either the
  experimental or control group using a procedure
  based on chance.

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General Principles of Research

• Experiments
• Possible problems in carrying out and
  interpreting the results of experiments
• Demand Characteristics Cues that tell a subject
  what is expected of him or her and what the
  researcher hopes to find.
• Example If the subject knows that the drug being
  tested is supposed to improve mood he or she may
  feel better.

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• Figure 2.13 
• (a) In experiments on sensory deprivation a
  person who is deprived of most sensory
  stimulation becomes disoriented loses track of
  time and reports hallucinations. But do these
  results partly reflect the persons expectation
  of having distorted experiences (b) In one
  experiment students were placed in a normal room
  after undergoing various procedures designed to
  make them expect a dreadful experience. Many
  reported hallucinations and distress.

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General Principles of Research

• Experiments
• Possible problems in carrying out and
  interpreting the results of experiments
• Ethical Considerations In doing research with
  humans or animals researchers must way possible
  harm that may be inflicted against the usefulness
  and other benefits that may be gained.

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General Principles of Research

• Ethical Concerns in Research involving Human
  Subjects
• Safeguarding human subjects well-being
• Use of informed consent Subjects are advised on
  what to expect and explicitly state that they
  agree to continue.
• Institutional Research Board (IRB) Approval A
  university or other reputable institution
  appoints a panel of qualified judges who review
  all research proposals before the actual
  experiment begins.

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General Principles of Research

• Ethical Concerns in Research involving Human
  Subjects
• American Psychological Association standards The
  criteria for appropriate treatment of humans who
  are experimental subjects are well known to
  members of this largest professional organization
  in the science. Censure and expulsion are
  possible consequences for those who do not follow
  these procedures.

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General Principles of Research

• Ethical Concerns in Research involving Animals
• Though highly controversial research studies
  that use animals to help us understand the body
  and brain have been essential to progress in
  medicine and psychology.
• Criteria for care and use of animals are
  established by professional organizations
• APA
• The Neuroscience Society
• Animal care committees at research institutions

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General Principles of Research

• Ethical Concerns in Research involving Animals
• Following the guidelines animal care committees
  strive to
• Ensure that research animals are treated humanely
• Ensure that any pain and discomfort are kept to a
  minimum
• Ensure that all alternatives are examined before
  animals are subjected to potentially painful
  procedures
• Nonetheless this area continues to be one of
  great debate and no compromise between the sides
  ever seems 100 satisfactory.

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Psychological Research

• Because of the challenges involved in studying
  intangible mental processes and human behavior
  that is the product of diverse influences
  psychologists have developed procedures that are
  rigorous and inventive and very frequently do
  increase our understanding of the phenomena in
  this complex and fascinating science!

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Module 2.3

• Measuring and Analyzing Results

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• Figure 2.15 
• Why statistics can be misleading Both of these
  graphs present the same data an increase from 20
  to 22 over 1 years time. But by ranging only
  from 20 to 22 (rather than from 0 to 22) graph
  (b) makes that increase look much more dramatic.
  (After Huff 1954)

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Descriptive Statistics

• Descriptive statistics are mathematical summaries
  of results. There are two broad categories of
  descriptive statistics
• Measurements of the Central Score
• Measurements of Variation or Dispersion

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Descriptive Statistics

• Measurements of the Central Score The mean
• The mean is the sum of all the scores divided by
  the total number of scores. This measure is most
  useful when the scores are normally distributed.
• A normal distribution or normal curve is a
  symmetrical frequency of scores clustered around
  the mean.

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Descriptive Statistics

• Measurements of the Central Score The median
• The median is the middle score when we arrange
  all the scores in order from lowest to highest.
• It is especially useful when the scores we are
  working with are very abnormally distributed.
• For example if our distribution of scores is 2
  3 and 10 3 is a more accurate description of
  the middle then the mean which would be 5 for
  this set of scores.

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• Figure 2.17
• The monthly salaries of the 25 employees of
  company X showing the mean median and mode.
  (After Huff 1954)

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Descriptive Statistics

• Measurements of the Central Score The mode
• The mode is the score that occurs most frequently
  in a distribution.
• The least useful of the three measures of central
  score it comes in handy when a distribution is
  very abnormally distributed (when the majority of
  scores are clustered at the low end or high end)
  or when working with non-numerical data
  (categorical variables such as diagnostic
  classifications.)

93

• Figure 2.16 
• Results of an imaginary survey of study habits at
  one college. This college apparently has two
  groups of studentsthose who study as hard as
  they can and those who find other things to do.
  In this case both the mean and the median are
  misleading. This distribution is bimodal its two
  modes are 0 and 8.

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Concept Check

• Calculate the mean median and mode for this
  distribution of scores
• 2 3 4 4 7 10

Mean 5 Median 4 Mode 4
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• What would be the best measure of central score
  for this distribution
• 1 2 2 3 3 20

Median
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• What would be the best measure of central score
  for this distribution
• 4 4 4 4 4 4 7 8 10

Mode
97
Descriptive Statistics

• Measurements of Variation
• The range is a statement of the highest and
  lowest scores
• If our distribution has the following scores 1
  2 3 5 7 9 9 10 the range is from 1 to 10.

98
Descriptive Statistics

• Measurements of Variation
• The standard deviation (SD) is a measurement of
  the amount of variation among scores in a normal
  distribution.
• The more closely the scores are clustered around
  the mean the smaller the standard deviation is.
• Standard deviations are used to make meaningful
  comparisons on different tests or on different
  versions of the same kind of test.

99

• Figure 2.18 These two distributions of test
  scores have the same mean but different variances
  and different standard deviations.

100
Concept Check

• On your first statistics exam of the semester
  you get a score of 90 the mean for the class is
  70 and the standard deviation is 20. On the
  second exam of the semester you get an 80. The
  mean for the class is 65 and the standard
  deviation is 5. Did you do better worse or the
  same on the second test

You did much much better on exam 2!
101
Evaluating Results Inferential Statistics

• As mentioned earlier in the module we rarely are
  certain in the world of research. To infer is to
  guess based on evidence. Inferential statistics
  are the mathematical procedures we use for this
  educated guessing a statement about a large
  population based on an inference from a small
  sample.

102

• Figure 2.19  In a normal distribution of scores
  the amount of variation from the mean can be
  measured in standard deviations. In this example
  scores between 400 and 600 are said to be within
  1 standard deviation from the mean scores
  between 300 and 700 are within 2 standard
  deviations.

103
Evaluating Results Inferential Statistics

• Sometimes we try to infer where the true mean
  of the population of interest is based on the
  mean of our sample.
• We use a confidence interval to state how sure we
  are that the true mean lies within a certain
  range.
• The calculation of width of the confidence
  interval is based on the size of the sample (the
  larger the better) and the value of the standard
  deviation (the smaller the better.)
• Example Based on my analysis of this sample I
  am 95 certain that the true population mean lies
  between 5.0 and 7.0.

104
Evaluating Results Inferential Statistics

• Confidence Intervals
• Confidence intervals are typically reported at
  the 90 95 or 99 levels of certainty.
• The higher the confidence level the broader the
  range that is given by the researcher.
• If the standard deviation is small and the sample
  on which the confidence interval is based is
  large we can increase our certainty without
  necessarily broadening the range.

105

• FIGURE 2.20 The vertical lines indicate 95
  confidence intervals. The pair of graphs in part
  a indicate that the true mean has a 95 chance of
  falling within a very narrow range. The graphs in
  b indicate a wider range and therefore suggest
  less certainty that reward is a more effective
  therapy than punishment.

106
Evaluating Results Inferential Statistics

• Probability Values
• A probability value is a way to estimate if a
  score would be extremely rare given what we know
  about the likely range in which the population
  mean falls.
• If the researcher says that there is a 95
  certainty that the population mean falls between
  5.0 and 7.0 and a particular score falls at 8.2
  then that score has a probability value of less
  than 5 (p
  in some way.

107
Evaluating Results Inferential Statistics

• Probability Values and Statistical Significance
• Often scores that are exceptional in this way are
  interpreted as being unlikely to have arisen by
  chance.
• A result that is unlikely to have occurred by
  chance in a distribution is interpreted as being
  statistically reliable or statistically
  significant.

108

• Figure 2.21 
• Researchers say that results are statistically
  significant if they calculate that chance
  variations in data would be unlikely to produce a
  difference between groups as large as the one
  that the researchers actually observed.

109
Concept Check

• Which is a more significant result
• One that is obtained with a p-value of .10 OR
• One obtained with a p-value of .001

.001
110
Statistics and Conclusions

• Consistent dependable large effects do not
  require statistics for analysis and
  interpretation. They speak for themselves.
• Psychologists are often dealing with small and
  fragile effects or effects that only arise under
  a certain set of circumstances. To do meaningful
  work in this science we need a solid
  understanding of research design and statistics.