ENERGY STAR Home Improvement

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ENERGY STARHome Improvement
Selim Karabulut ICF Consulting
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WHAT IS ENERGY STAR?

• ENERGY STAR is the symbol of energy performance
  for homes, buildings, and consumer and business
  products.

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ENERGY STAR IS

• Voluntary Partnership
• Recognized, Trusted Symbol
• Marketing Platform
• Easy to Implement
• Managed jointly between EPA and DOE

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ENERGY STAR AWARENESS

• Recognized by 40 of U.S. households
• Understood by 50 of households (including those
  seeing it for the first time)
• Of households reporting an ENERGY STAR purchase,
  half were influenced by the label

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ENERGY STAR PRESENCE

• 100 utility and state administrators promoting
  ENERGY STAR to 53 million households (50 of
  households)
• 11,000 storefronts in 50 states
• 1,600 manufacturers (30 products)
• 115,000 new homes with over 1,500 active builder
  partners

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HOME IMPROVEMENT

• Relatively new to ENERGY STAR family
• Look at system improvements
• Envelope
• Heating and cooling
• Whole-house
• Extend brand beyond just labeling products to
  recommended improvements

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HOME IMPROVEMENT SERVICES

• Diagnostic Testing
• Blower Door, Infrared Scanner, Smoke Tracers,
  etc.
• Energy Analyses and Recommendations
• Determine cost-effective improvements
• Thermal Envelope Improvements
• Seal envelope to eliminate air infiltration and
  exfiltration
• Duct Sealing
• HVAC system improvements
• Indoor Air Quality services
• Mold/Mildew and other moisture/condensation
  problems
• Home Energy Ratings or Audits
• Contractor services for Weatherization Programs
• Installation of Insulation and/or Windows

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YOUR HOUSE IS A SYSTEM

• Need to evaluate the whole house to determine
• cost-effective energy improvements and
• improve comfort, health, safety and durability

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System Solutions

• ENERGY STAR Home Sealing
• Seal Air Leaks
• Add Insulation
• When replacing windows choose ENERGY STAR
• HVAC System Improvements
• Beyond the boxes
• Proper Sizing and Charging
• Seal Duct Air Leaks and Insulate Ducts
• Proper air flow and balance
• NATE Certification

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Home Performance with ENERGY STAR

• Whole-House Improvement
• Diagnostic testing such as air infiltration and
  duct leakage
• Combustion safety testing
• Computer analysis
• Summary Report with Recommended Improvements
• Doesnt end with Recommendations
• Improvements completed by Participating
  Contractors
• Certified contractor model (BPI)
• Inspection model
• Now in NY, WI, CA, Kansas City
• Expanding to GA, ID, MO, NJ, TX

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ENERGY STAR HOME SEALING

• OPPORTUNITY
• If only 5 of the 1.8 million existing Colorado
  homes improved the home envelope through Home
  Sealing,
• Then knowledgeable contractors could participate
  in 136 million in total sales

2001 US Census Bureau unattached, attached, and
modular single family homes Based on 1,500
typical Home Sealing job (blower door, air
sealing attic/basement, and adding insulation)
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ENERGY STAR HOME SEALING

• Youre already providing these types of
  services, how can we help?
• Brand/Marketing Platform
• Promotional Support
• Marketing Tools and Resources

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MARKETING GRAPHIC
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ENERGY STAR LOGO
Certification Mark
Partner Logo
Promotional Mark
Linkage Phrase Logos
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RETAIL SUPPORT

• Lowes
• ENERGY STAR Solutions Guide
• How to Clinics
• Home Depot
• How to Clinics
• Employee Education (DIY video)

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HOME SHOW with STEVE THOMAS
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MEDIA OUTREACH

• B-Roll Sound bites for News Stories
• Video clips and quotes
• Tips Sheets
• Contractors Support
• Other annual media promotions
• First Frost
• Cooling Promotion

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HOME SEALING BROCHURE
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MARKETING AND SALES MATERIALS

• Ad Templates
• Case Studies
• Sample Articles
• HOA letters
• And more.

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ANIMATED WEB BANNER
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HOME SEALING VIDEO
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Contact Information
www.energystar.gov Selim Karabulut (703)
934-3477 skarabulut_at_icfconsulting.com Doug
Anderson [phone] anderson.doug_at_epa.gov
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ENERGY STAR Home Sealing
ENERGY STAR Home Sealing Specification Add
Insulation - Add to DOE recommended
R-levels Air Sealing - Range .50 to
.35 ACH natural leakage - Add ventilation
if too tight - Combustion safety testing
after sealing Windows Replacement -
Replace with ENERGY STAR labeled Spec. defines a
high performance envelope
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Duct Sealing

• ENERGY STAR Duct Specifications
• (applies only to existing homes)
• Leakage level target 10 of total supply and
  return
• Duct Insulation (Unconditioned space only)
• - existing should be a minimum of R-4
• - if none, then add to R-6 or more
• System airflow Minimum of 350 cfm/ton
• Materials No duct tape
• Perform combustion safety test after sealing