IB 8990: Policy

1
IB 8990 Policy Strategy in the International
Marketplace
Tuesdays Thursday 445-730pm
Dr. Ben Oviatt
2
Five Ps for Strategy

• Planconsciously intended course of action
• Ploymaneuver to outwit a competitor
• Patternconsistency among actions
• Positionbuyers view of an organization
• Perspectiveinsiders view of an organization

By Henry Mintzberg
3
Forms of Strategy
Intended Strategy
Deliberate Strategy
Realized Strategy
Unrealized Strategy
Emergent Strategy
By Henry Mintzberg
4
Working Definition of StrategyThe
pattern or plan that integrates an organizations
major goals, policies, and actions into a
cohesive whole.
By James Brian Quinn
5
Levels of Strategy Organization Structure