A business is successful to the extent that it provides a product or service that contributes to hap

1
A business is successful to the extent that it
provides a product or service that contributes to
happiness in all of its forms. Mihaly
Csikszentmihalyi
2
Welcome To Indias Finest Shopping Experience
3
Inorbit Mall, Malad
The Journey So Far
4
The Mission
To Create Celebratory Environments For Retail
The Vision
To achieve and retain market leadership in our
industry
5
The Inorbit Kingdom
6
Inorbit, Malad Statistics
7
Achievement

• Has won 13 awards since inception
• Its superior design, formidable operations and
  excellent retail mix has made it the benchmark
  for malls across India

8
What I hope to cover..
What is in it for who?
9
The Value Diamond
Security, Above Average Returns Growth
Promoters
Sustained Footfalls Spends
Retailers
Customers
Experience, Holistic, Family, Merchandise
Range, depth, VFM
Higher turnover per sft lower costs higher
profits / sft.
Society
A Mall has to deliver value. Consistently.
Increase in G.D.P. of that Geog. Area. Enhanced
standards of urban living
10
Sustain Footfalls the virtuous cycle
Sustained Footfalls Spends
Feeds Sustains
11
What I hope to cover..
Focus Areas/Key Levers
12
Think Long term Value - along each key activity

• Design
• Construct
• Lease
• Manage

• Successful integration of international design
  expertise with Indian market condition
• Handicapped friendly -All our malls are
  designed for this parameter.
• Efficient on CAM
• Sensitive to energy usage
• Safe buildings
• Management of construction
• Fitout criteria

13
We understand the customer
14
WHO IS SHE?
With who did she come ?
Where does she come from?
Why is she here?
What does she like ?
How did she get here?
How much time does she spend here?
15
Understand customers

• Brief profile Key typical Customer
• Young nuclear family Dual Incomes
• Stays at Lokhandwala
• A toddler son, will have a sibling soon
• She loves shopping
• He loves surfing thru IT knowledge sites
• Both eat out quite often

Let us call them - The Bhandaris
16
What could delight the Bhandaris?
For Mrs. Bhandari other young mothers..
Reserved parking for Mrs. Bhandaris and
mothers to be.
More seats and benches across the mall so that
the mother-to-be can rest when she wants.
A Bag Park where she can keep her excess bags
Push cart buggies so Master Bhandari can enjoy
while the mother shops
17
Food Court
Tray Processing Unit to Clean, de-grease, and
sanitise 20,000 trays / day
Frequent health and safety audits to aid our
Retail partners

• Capacity to cater to more than thousand gourmets
  at the same time
• Serves over 20 different cuisines

So that the Bhandaris can be guaranteed of
Hygienic Food
18
Access the internet thru the WIFI service
Mr. Bhandari is now happily occupied
Play pen for Master Bhandari
Traffic Signals

• Hire Traffic consultants to project needs
• Work with the Government help with traffic
  flows and signals based on this report.

Now Bhandaris can enter exit the mall easily
19
Innovative Services
Others- Wheelchairs Forex Counter Baby Changing
unit Wifi Service Car Calling Free
Newspapers 24-hr Ambulance on site Car Spa Gift
Wrapping Service
Benches in Lawn
Also, we got the umbrella park into place no
more dripping rain soaked umbrellas in the mall
The umbrella man..
PCOs installed
The Bhandaris now have made this their preferred
out of home destination!
20
The drivers toilet and waiting areas
The Bhandaris car needs looking after too
Enter The Car spa...
Mr. Bhandaris Chauffeur now wants to bring them
back for more !
And the Bhandaris will shop happily ever after
21
Delighted Customers

• Customer Expectations tracked through syndicated
  Research and feedback
• Customer satisfaction Index consistently over 80
• Average dwell time in the mall is 3.5 hrs.
• Average spending per head is Rs. 500
• 68 of the customers are repeat customers
• 70 of the cars visiting the mall are in the
  class B C
• The frequency of visit to the mall is once in 25
  days

22
All Roads Lead To Inorbit
Footfalls Car Traffic
23
Footfalls
Figures in 000
24
Car Parks
Figures in 000
25
Delivering A Million Experiences for Retail
Entertainment
Multiplex
Gaming Zone
Bookstore
26
And Evolving Retail Mix
Successfully re-zoned retail space to enhance
shopping experience
27
Preferred Destination For Retail Brands
28
International Brands First In India

29
Delighting Our Retail Partners Making the
business of retail a pleasure
Services for Retailers
30
Delighting Our Retail Partners Making the
business of retail a pleasure
31
A Delighted Set Of Retail Partners
32
Thus Spoke Our Retailer
While most players are still firming up retail
plans, Inorbit is already setting trends most
will emulate. -Ravi Kothari Mens Boulevard
The security is very appreciable as per the way
in which they perform due to the high alert in
the city. We are also thankful to Inorbit for
not keeping the mall closed during
crisis. Renoy Verghese Wills Lifestyle
Saying something about the mall and its staff
is like showing torch to the sun. The business
on this premises is the best we have
experienced. Hasmukh Vadhavan Sheetal
Being an internation brand, BreadTalk,
actually, we are ease with the mall as this
meets with all the international norms of
service levels. Anand Krishna-Operations
Manager BreadTalk
Biba is proud to be a part of Inorbit which
provides the best trader mix and quality
customers. Poonam Jeswani Biba
33
Driving Excellence in Mall Operations
34
Marketing - Creating A Buzz
Voice Of Inorbit
Media Coverage
Newsletter
35
Catching The Popular Mood
Free screening of FIFA World Cup 2006 _at_ Inorbit
Food court
More than 3000 people enjoying the matches well
past midnight
36
Marketing- Events, Driving Excitement Customer
Spends
Sparkling India - Diwali
The Sizzling Winter Carnival
Footfall 10,00,000 Cars 90,000 Duration
27th Oct 11th Nov 2007 100 retailers supported
raffle coupon distribution from their outlets and
One Apartment was given to the raffle draw winner
Footfall 11,00,000 Cars 1,20,000 Duration
21st Dec 2007 21st Jan 2008 Longest mall event
for 35 days with almost 90 participation from
the retailers and entertainment lined up every
day evening, made Inorbit the most hottest place
to visit this Christmas
The Shopping Genie Fest
February footfall 8,90,000 Cars
95,000 Duration 7th Feb 24th Feb 2008 17 days
event with prizes worth Rs.50,000 given our
everyday. mega prize of Rs.1,50,000
37
Brand Promotions
The preferred destination for brand launches and
promotions
38
Mahatmas Mahatva
A Customer is the most important visitor on our
premises. He is not dependent on us. We are
dependent on him. We are not doing him a favour
by serving him. He is doing us a favour by giving
us an opportunity to do so.
Sustained customer Focus Action Profitability
39
Upcoming Projects
40
THANK YOU