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CUSTOMERBASED BRAND EQUITY LECTURE 9 - PowerPoint PPT Presentation

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Title:

CUSTOMERBASED BRAND EQUITY LECTURE 9

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A brand equity exercise... Find one other person to talk with ... Coke is 'refreshing,' red, old-fashioned, and Christmas. Customer-Based Brand Equity Slide 2 ... – PowerPoint PPT presentation

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Learn more at: http://www.cbe.wsu.edu
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