Understanding Europeans: Evidencebased information and communication policy for the new Europe

1
Understanding Europe(ans)Evidence-based
information and communication policy for the new
Europe
Robert Manchin Chairman CEO, Gallup
Organisation Europe April 3rd, 2003,
Brussels www.gallup-europe.be
2
Information vs. Hearts Minds

• Democratic deficit, informed citizenry
  participation and legitimacy basis of a male
  information policy, targeting only one half our
  brain
• Emotional attachment is more then rational choice
  respect for the individual (I am treated as a
  human being, I can trust)
• Where is security for me and my small world?
  Where do I belong?
• Identity We vs. Them Who am I? Who are we?
• Defining the boundaries European spiritual
  space???
• Weekly practices (fundamentalist US vs. secular
  EU?)
• World views (science and faith, Sun vs. Earth,
  Evolution)
• Respecting life as a core value (capital
  punishment, incl. animals, and other living
  beings, including enemies)
• A shortage economy in terms of trust
  consequences for information strategies
• Paradox of the Iraq war and the new European
  identity
• 92 of the Spaniards, and Hungarians vs.
  Rumsfelds New Europe
• Instead of crisis, challenge for more emphasis on
  communication vs. information
• Convent, Enlargement, 2004 election opportunity
  to turn the emotional capital into an Emotional
  Economy of Euro
• Responding to the challenge from below

3
The Legacy of a Scientist from Prague
Is it true or false The Sun goes around he
Earth
MEMBERSTATES
CANDIDATE COUNTRIES
Source Standard Eurobarometer 55.2, May-June,
2001
Source Candidate Countries Eurobarometer
2002.3November 2002
4
Role of religious faith in rejecting certain
scientific concepts
correctly answered
5
We base our lives too much on science and not
enough on faith
2.3c
Question I will now read out some statements
made about science, technology or the
environment. For each statement, please tell me
if you tend to agree or tend to disagree. (Show
card -- Read out) We base our lives too much on
science and not enough on faith (EU-15 We
depend too much on science and not enough on
faith) ( dont know, No answer not shown)
6
Interest in European Union news
7
going to the European Union
(Népszabadság, 2002.12.09)
8
(No Transcript)
9
(No Transcript)
10
Mutual support for each others EU membership in
the Candidate Region
Question For each of the following countries,
would you be in favour of or against it becoming
member of the European Union?
Source Candidate Countries Eurobarometer
2002.2September-October, 2002
11
Trust in political institutions LAEKEN-10
EU-15 comparison
TEND TO TRUST
TEND NOT TO TRUST
NEW MEMBERS
OLD MEMBERS
NEW MEMBERS
OLD MEMBERS
NEW MEMBERS
OLD MEMBERS
NEW
OLD
1.4a
Question I would like to ask you a question
about how much trust you have in certain
institutions. For each of the following
institutions, please tell me if you tend to trust
it or tend not to trust it? (read out) (
Dont know and No answer not shown)
Source Standard Eurobarometer 57.1, March -
May, 2002
without Turkey
12
6a