Proposed Time Slot for the Shampoo Commercial

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Proposed Time Slot for the Shampoo Commercial

• Sunsilk Group

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Based on our Survey

• The best time slot at night to
• schedule the commercial is
• the time slot for Bituing Walang Ningning which
  is from 730 to 830.

3
Because

• survey results showed that the most preferred
  nighttime television series is Bituing Walang
  Ningning
• which is almost equally preferred by both male
  and female respondents
• which is mostly preferred by respondents
  belonging to a family with at least P10,0001
  monthly income, and
• wherein those who preferred Bituing Walang
  Ningning represent all age groups.

4
How did we do it

• Sampled 50 residents by cluster sampling from the
  five barangays of Quezon City namely,
• Pag-asa
• Bagumbayan
• Maginhawa
• Matatag, and
• Kalayaan

5
Who were our respondents

• Distribution of Respondents by Gender Type

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Who were our respondents

• Distribution of Respondents by Age Group with
  mean age of 29.98

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Who were our respondents

• Distribution of Respondents by Monthly Family
  Income

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Who were our respondents

• Distribution of Respondents by Civil Status

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Survey Results
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Interesting Findings

• Mean age of the 22 respondents who preferred
  Bituing Walang Ningning is 30.9
• those who preferred Bituing Walang Ningning
  represent all age brackets are

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Interesting Findings

• Bituing Walang Ningning is almost equally
  preferred by both male and female respondents

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Interesting Findings

• All income brackets are represented by
  respondents who preferred to watch Bituing Walang
  Ningning

.
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Interesting Findings

• All groups (civil status) are represented from
  among those who preferred Bituing Walang Ningning

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Hence,

• We should schedule our commercial in the Bituing
  Walang Ningning time slot.

15
Consolidated Efforts of Sunsilk Group Members

• Timothy Caballero (Asst. Leader)
• Paolo Catalan
• Katherine Culaba
• Maria Graciella de Hitta
• Luanne Lao
• Marianne Sasing (leader)
• Julianne Marie Te
• Nina Tianco

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Many thanks to.

• Very cooperative respondents
• Chairman of Barangays covered
• teacher for the advices and motivation
• parents for the support