yearbook

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yearbook
journalism
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Nobodys going to read this!
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BEFORE YOU WRITE
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BEFORE YOU WRITE
consider your audience

• Write about the thing most important to them,
  THEM!

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BEFORE YOU WRITE
consider your tone

• Will you be
• light or serious
• simple or profound

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BEFORE YOU WRITE
consider your purpose

• Find out
• who are the participants
• what really happened
• where did it all take place
• when did it occur
• why is this story worth telling

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Help us re-live the event!
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Nearly every spread in the yearbook would be
enhanced with a feature style story.
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Only by writing down what happened, can the
yearbook staff completely record the year.
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• Features are used to
• Identify people readers dont know or will forget.

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• Features are used to
• Identify people readers dont know or will
  forget.
• Explain what students didnt see or understand.

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• Features are used to
• Identify people readers dont know or will
  forget.
• Explain what students didnt see or understand.
• Help people re-live an event worth remembering.

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• Features are used to
• Identify people readers dont know or will
  forget.
• Explain what students didnt see or understand.
• Help people re-live an event worth remembering.
• To record thoughts, feeling, accomplishments,
  whims, fads and changes, defining the year that
  was.

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its a question of style
BODY TEXT past tense CAPTIONS HEADLINES
present tense
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captions

• resist numerous gag captions.

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captions

• resist numerous gag captions.
• provide additional information not apparent in
  the photo

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captions

• resist numerous gag captions.
• provide additional information not apparent in
  the photo
• identify the who, what, where, why, when

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heads subheads

• they inform

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heads subheads

• they inform
• they excite

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heads subheads

• they inform
• they excite
• they decorate

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the magic formula
lead quote transition quote transition
quote conclusion
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a good story
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leads
The lead sentence in a story puts the spotlight
on the most important or interesting information.
They should be simple, direct and concise.
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different types of leads
SHOCKER You may be dead tomorrow, but dont
panic.
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different types of leads
BACKGROUNDER Cackling witches, screaming ghosts
and pounding drumbeats were just a few of the
spine-tingling sounds November 15, when drama
students staged William Shakespeare's, Macbeth.
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different types of leads
DESCRIPTIVE The room fell silent as the effect
of his words sank in.
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different types of leads
PARODY Money makes the world go round. This
became the motto of the school bands fund
raising efforts for their trip to France.
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different types of leads
QUESTION What does line dancing and waltzes have
in common? These two dances brought fathers and
daughters together in the annual
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quotes
Besides adding character and life to your story,
quotes personalize your stories by attributing
information and ideas to the participants.
Coverage is also enhanced without the use of
additional photos.
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transitions
It is necessary to tie phrases, sentences and
paragraphs together, so that the reader can move
logically from one thought to another.
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different types of transitions
TIME soon afterwards before that
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different types of transitions
EXAMPLES for instance thus as an illustration
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different types of transitions
EMPHASIS indeed in addition especially
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conclusions
Just as a story needs a captivating lead, it also
requires a conclusion that leaves a lasting
impression in the form of a climax, stinger or
summary.
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WRITING

• History will be kind to me for I intend to write
  it.
• Sir Winston Churchill

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Thank you