Close the gender pay gap

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Close the gender pay gap

• http//ec.europa.eu/equalpay

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Close the gender pay gap

• Framework of the campaign

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Framework of the campaign legislation

• Legislation in the EU
• Equality between women and men a fundamental
  value of the EU already in the Treaty of Rome
  (1957).
• Directive 75/117 principle of equal pay for the
  same work or for work of equal value.
• Article 141 of the Treaty calls for equal pay for
  work of an equal value.
• Directive 2006/54 (The Recast Directive) on equal
  opportunities and equal treatment in employment
  and occupation.

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Roadmap for equality between women and men 2006-10

• Challenges significant and persistent
  inequalities.
• Adopted in 2006.
• Policy Commitments Gender mainstreaming in EU
  policies.
• Six priority areas
• Achieving equal economic independence for men and
  women
• Enhancing reconciliation of work and family life
• Promoting equal participation of men and women
  and in decision-making
• Eradicating gender-based violence and
  trafficking
• Eliminating gender stereotypes in society
• Promoting gender equality outside the European
  Union.

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Communication 2007 "Tackling the pay gap between
women and men"

• Adopted in July 2007.
• Causes of the gender pay gap.
• Possible actions
• Exploring ways to improve the legislative
  framework and its implementation.
• Exploiting to the full the European Strategy for
  Growth and Jobs.
• Encouraging employers to respect equal pay.
• Supporting the exchange of good practice at
  Community level.
• Engagement of all interested parties Commission,
  Member States, social partners.

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Framework
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Close the gender pay gap

• Whats the gender pay gap

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Whats the gender pay gap and how is it measured?

• As a whole women earn less than men
• The gender pay gap is measured as the difference
  between mens and womens pay (based on hourly
  earnings across the economy)
• On average, women in the EU earn 17,4 less than
  men
• Improvement in female employment over the last
  decades
• But persisting gender pay gap in the EU and
  widening in some countries
• The pay gap goes far beyond the single issue of
  equal pay for equal work
• Consequence of ongoing discrimination and
  inequalities in the labour market

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Gender pay gap figures
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Close the gender pay gap

• The gender pay gap campaign

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Launch of the campaign(3 March 2009)
Media seminar and press conference. Press
coverage of 400 printed and on-line articles
Press conference
QAs for Commissioner
Media seminar
Cocktail
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The gender pay gap campaign

• The Commission has launched a campaign on closing
  the gender pay gap in the context of
  International Women's Day
• The aim of the campaign is to raise awareness on
  the gender pay gap and how it can be tackled
• Target audience general public but also
  employers and workers
• Main messages of the campaign Closing the
  gender pay gap
• Creates a more equal society
• Has benefits for workers
• Makes good business sense
• Need efforts of all interested parties

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The gender pay gap campaign

• Website in 22 languages with information about
  what the EU is doing and good practices from
  countries across Europe
• Toolbox with information on the gender pay gap
• Video news release and video clip about the
  gender pay gap
• Actions at national level Examples of actions in
  the field of national legislation, social
  partners' agreements, equality plans,
  awareness-raising and other types of initiatives.
  

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Website
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Campaign materials Toolbox
Distributed on demand via the website and direct
marketing to employers and workers organisations
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Dissemination of campaign material
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Audiovisual tools VNR and Info clip
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The gender pay gap campaign

• Banners displayed in the Berlaymont and in
  Belliard
• Advertising in
• Time magazine, 2/16/30 March
• International Herald Tribune EMEA, 7 Mars
• El País, 12 Mars
• The Observer, 8 Mars
• La Repubblica, Suddeutsche Zeitung, Le Monde - 9
  Mars
• In-flight magazines March
• Advertising in buses in 5 pilot cities Berlin,
  Brussels, Budapest, Madrid and Warsaw.
• Promotional material.

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Banners
Belliard
Berlaymont
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Campaign visibility Advertising
Le Monde, Süddeutsche Zeitung, La Repubblica,
The Observer, El Pais, IHT Emea, Time
Air France, Iberia, High Life, Easy Jet, Sas,
Up, Csa Review, Ulisse, Ryanair,
Kaleidoscope, Wizzit, B There !
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Advertising The campaign reaches many target
groups employers, workers and their
representatives but also European citizens
Warsaw
Madrid
Budapest
Brussels
Berlin
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Stand(Circus events)
Brussels
Lisbon
Marseille
Paris
Prague
Thessaloniki
Warsaw
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The gender pay gap across the lifecycle Concept
and visuals

• Stereotypes shape women's and men's roles in
  society, starting at a very early age
• Traditions and stereotypes may influence, for
  example, the choice of educational paths and
  later, employment patterns

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The gender pay gap across the lifecycle

• Womens skills and competences are under-valued
  especially in those occupations where women
  predominate
• Women often work in sectors where wages are, on
  average, lower than those dominated by men

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The gender pay gap across the lifecycle

• Womens opportunities for progression and higher
  pay in the workplace are affected by their family
  responsibilities

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The gender pay gap across the lifecycle

• When women retire their lower earnings mean lower
  pensions and higher risk of poverty

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Where can you go?
http//ec.europa.eu/equalpay
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