Security and DRM from the Point of View of an Application Software Platform Provider

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Security and DRM from the Point of View of an
Application Software Platform Provider

• Reuven KleinmanSKY MobileMedia

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SKY MobileMedia

• SKY MobileMedia Products
• Complete Turnkey Mobile Applications Software
  Solutions
• MMI Middleware Engines (browser, MMS client,
  etc.) Customization Tools
• Optimized for high-volume Low-cost and Feature
  Phone Segments
• Pre-integrated on leading Cellular Chipset
  Platforms
• Enabling and delivering high-end features on
  low-cost phones

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Application Software Challenges Facing Mobile
Phone Manufacturers

• Increased complexity of software
• Increasing feature sets
• Multiple models based on a multi-dimensional
  matrix
• Handset cost
• Feature set
• Hardware platforms
• Operators
• Countries and languages
• Air interface
• Screen dimensions, keypad
• requires modularity, scalability, portability
  and customizability
• Multiple sources for software components and
  enablers requires integration and a common look
  and feel
• Complex inter-dependency between different
  applications
• Time to market pressure

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Multiple Applications and Enablers, Complex
Interconnections
MMI
SMS
browser
Email Client
Java
MMS client
Multimedia
DS
Predictive Text
DRM
Security Framework
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How to Solve the Problem

• Create a software platform with the following
  Features
• Pre-integration between components
• Well-defined interfaces
• Between applications and platform
• Among applications
• Between application engines (middleware) and MMI
• Providing modularity, exchangeability between
  components from different vendors, portability,
  unified look and feel
• Complete separation and de-coupling between
  middleware and MMI
• Customizability through correct architecture and
  strong tool suite
• Pre-integration with leading hardware platforms
• Turn-key pre-integrated solutions

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SKY-MAPTM Integrated MMI, Middleware and Tools
SKY-MMI Framework
Applications Voice SMS PIM Browser
MMS Email Multimedia Others
SKY-API
MAP Solution
RapidPLUS Customization Tools
SKY-MAP Engines
Java Engine
Sync Framework
Multi Media
Security
Graphics
OMA
Framework
Framework
Framework
Connectivity

RTP/RTSP
JTWI Stack MIDP 2.0 CLDC 1.1
OBEX SyncML DS
OMA DRM
SVG Tiny
Browser, MMS
SKY
Media Mgr
Flash
-
Lite
Email, IM
SSL / Crypto
File Gen/Parse MIDI / ringtones
Adaptation Layer
SKY-AL Adaptation Layer
Real-Time Operating System
Hardware Platform
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Differentiation, Branding, and User
ExperienceTools Required for Feature Phone
Customization
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SKY-MAP Turnkey Solutions Complete
Pre-integrated SKY-MAP HW Ref Design Solutions
Chipset Integration

• SKY-MULTIMEDIA
• SKY-FEATURE plus
• Multimedia Stream
• Bluetooth
• DRM 2.0 (option)
• Video Tel (option)
• Available 4Q07

BOM
COMMIT MARS
TI Neptune
SKY-MULTIMEDIA
4Q07
4Q07
Chipset Integration

• SKY-FEATURE
• SKY-ENTRY plus
• Browser, MMS
• Camcorder (option)
• Sync, Email, DRM (options)
• SVG/Flash (option)
• Available Now

TI LoCosto
TI Neptune
SiLabs 4903
COMMIT MARS
SKY-FEATURE
Now
Now
Now
3Q07

• SKY-ENTRY
• SKY-ULC plus
• PIM, T9
• Ring tones, MP3
• Camera/video (option)
• SKY-AMP / FM Tuner (options)
• Available Now

Chipset Integration
TI LoCosto
SiLabs 4901
SKY-ENTRY
Now
Now
Chipset Integration2
Notes 1. SW availability date indicates ready
for target integration 2. Chipset Integration
date indicates SW package ported and validated on
HW platform

• SKY-ULC
• Voice, SMS
• Phonebook
• RapidPlus Tools
• Available1 Now

SiLabs 4901
TI LoCosto Lite
SKY-ULC
Now
Now1
Features
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Mobile Handset Software Enablers

• Application rely on platform-wide enablers
• Multimedia
• Graphics
• Downloadable application frameworks
• Predictive text engines
• Complex script support
• Connectivity software (Bluetooth, IRDA, USB)
• Security

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Security as Key Enabler

• Security touches every part of the application
  platforms
• Browser
• MMS client
• Email
• Media player
• File browser
• OTA download
• Multimedia Framework
• MMI
• Integration with security software is complex
• Applications need to be integrated with the
  security framework
• Content needs to be decrypted and delivered via
  the security framework
• Comprehensive, uniform MMI support is required

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MMI and DRM

• DRM touches the MMI in many places
• Content download
• Content use
• Multiple applications
• Multiple dialog types
• The DRM-related MMI needs to have the same look
  and feel across applications
• The MMI should help protect the user from wasting
  their credits (time, counts) and be very user
  friendly, yet not be overly intrusive
• Major operators have very precise requirements
  for DRM MMI, which need careful implementation

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Operator Requirement Sample (Vodafone)
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Platform / Enabler Business Model Win-Win

• In order to provide a pre-integrated solution to
  the customer, cooperation between platform
  supplier and enabler vendor (Discretix) needs to
  be established early on
• Considerable investment required from both sides.
  Preferable to invest as part of first joint
  customer project
• Win-Win business model
• Bundling or referral fee to platform vendor
• Enablers can be considered a commodity, and thus
  pre-integration and support by platform vendor
  can be a deal maker
• The best accelerator to an enabler-platform
  developer relationship and technical cooperation
  is a joint customer. Before that there is usually
  a very careful dance of marketing cooperation,
  demo integration and customer opportunity
  sharing, but no intensive engagement

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Thank You We look forward to doing business with
you