Fairchild Books

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(No Transcript)
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Accessories

• Footwear
• Handbags
• Gloves
• Hats
• Neckwear
• Eyewear
• Jewelry
• Trends

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Footwear
Womens Shoes

• Women account for over half of all sales while
  men account for slightly more than children
• Womens shoes were functional until the 20s
• Since then styles have run the gamut from
  pointed to square toes high to flat heels naked
  sandals to thigh-high boots

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Footwear
Womens Shoes
Pierre Hardy
Hilfiger

• Sergio Rossi

Manolo Blahnik
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Footwear
Womens Shoes

• In the 90s the market segmented along age and
  income lines
• Designer shoes for society leaders
• Stilettos for stars and models
• Working and younger women turning to comfort and
  solid footing

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Footwear
Mens Shoes

• Mens shoes have undergone a dramatic shift
• Dress shoes once the most important category
  are now a niche market
• Dress/casual and casual once used by the 1825
  age group only are now preferred by men of all
  ages

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Footwear
Childrens Shoes

• Children are active participants in the purchase
  decision
• Styles for dress shoes are adapted from adult
  styles
• As athletic shoes evolved from canvas they became
  the favored footwear for school
• The trend towards school uniforms has slowed the
  switch from dress to athletic shoes

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Footwear
Athletic Shoes

• Athletic shoes play an important role and
  continue to make inroads on traditional shoes

• Since the 80s athletic shoes have proliferated
  and become a separate mature category
• The market has become more specialized with
  shoes for any activitywalking running biking
  hiking and climbing to name a few

Nikes 24-karat gold shoes
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Handbags

• When first introduced handbags were nondescript
  utilitarian items
• Todays handbags are designed to send specific
  statements about the owner

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Handbags

• Like many other domestic fashion industries the
  handbag manufacturing industry continues to
  shrink while imports from Europe South America
  and the Far East increase
• This trend shows little abatement

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Handbags
While a few domestic names remain important
i.e. Coach the majority of fashion initiative
and status rests with European firms such as

• Louis Vuitton
• Gucci
• Hermès
• Ferragamo
• Chanel
• Prada

Coach
Gucci
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Handbags
Backpacks

• Backpacks have gained favor with men who dont
  have room for everything they have to carry in
  pockets or briefcases
• They remain popular with boys and girls from
  kindergarten through college
• Smaller backpacks have become trendy among women

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Gloves

• Until the 16th century only clergy or nobility
  were allowed to wear gloves as they denoted rank
  or authority

• A staple of societal dress codes since Egyptian
  times they were a casualty of the casual dress
  revolution of the 60s and they have never
  recovered

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Millinery

• Like gloves hats have a long history in society
• Initially protective and a derivative of the
  medieval helmet they protected man from blows
  to the head sunlight and close scrutiny
  through the 19th and early 20th century
• The late 20th century saw them evolve to status
  symbols
• Americans who wanted to distinguish themselves
  from immigrant peasants took care to wear hats

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Millinery

• And like gloves they suffered terrific losses
  during the 60s and 70s due to the casual dress
  approach and elaborate womens hairstyles
• During that time the National Millinery
  Institute researched publicized and campaigned
  in a vast unsuccessful effort to reverse the
  trend
• As we know no amount of sales promotion can
  change the direction of a fashion movement

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Millinery
Unlike gloves however they have staged a
comeback

• Some reasons stand out
• Fierce winters in the late 90s
• Designers like Karl Lagerfeld constantly
  featuring flamboyant hats in their runway shows
• Awareness of the harmful effects of sun exposure
• Baseball caps are requirements for young men and
  are seen increasingly on fashionable young women

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Eyewear

• In combination with the move to protect eyes from
  UV rays increased fashion presence and marketing
  has created a 2.7 billion sunglass industry
• Stand-alone kiosks devoted to eyewear exist in
  virtually every mall in the country

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Eyewear

• Readers or nonprescription glasses have entered
  the market as a segment
• Designers have also capitalized on the movement
  creating frames for glasses

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Jewelry
Is divided into three categories

• Fine the high-end precious segment. It is often
  leased in department stores.
• Costume which can be made of many different
  materials and occupies the lowest price point
  segment in the classification.
• Bridge the middle ground for metals and stones.
  Like its RTW cousin provides price points
  between fine and costume.

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Jewelry

• Fine Jewelry
• Only precise metals such as gold and platinum are
  used to make fine jewelry
• The stones used in fine jewelry are called
  gemstones which always come from natural mineral
  formations. Among the ones called most precious
  are diamonds emeralds rubies and sapphires
• Fine jewelry production is still a handcraft
  industry. Established fine jewelry houses design
  produce and do retail sales under one roof.
  Famous names of these houses include Bulgari
  Cartier Tiffany and Van Cleef Arpels

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Jewelry

• Costume or Fashion Jewelry
• Costume jewelry is like mass-produced apparel
  they are attractive in their appearance are less
  costly and lack the importance of fine jewelry
• Mass production methods are used in contrast to
  the handbook of fine jewelry. Large firms
  dominate the industry.

A vintage-inspired brooch from Banana Republic.
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Jewelry

• Bridge Jewelry
• Forms a bridgein price material and
  stylebetween fine and costume jewelry
• Fills the publics demand for reasonable priced
  authentic jewelry
• The boom in Native American jewelry in the 1970s
  helped create interest in bridge jewelry

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Jewelry

• Ethnic Jewelry
• Includes pieces from all over the world at all
  price points
• They can be made of shells stoneswood or fabric
  
• Chinese-inspired jewelry made of jade coral or
  fabric is popular
• Another ethnic jewelry category involves wearing
  religious or spiritual symbols in necklaces
  earrings rings or pins
• There is a growing number of firms making
  licensed copies or reproductions of museum pieces
  of jewelry. Museums around the world from Moscow
  to the Vatican to the Metropolitan Museum of Art
  in New York are selling vast amounts of these
  inexpensive reproductions.

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Jewelry
Watches

• The first modern wristwatch was introduced by
  Cartier in 1904

• Three basic types exist

• Mechanical Driven by a balance wheel powered by
  a spring and requiring hand winding
• Self winding Watches that wind themselves as the
  wearer moves his/her wrist
• Quartz Invented in the 70s offers very
  accurate inexpensive battery driven timekeeping

• Watches are both fashion statements and useful
  devices

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Trends
Accessory manufacturers always move in the fast
lane

• Adapting or changing a style in mid-season may be
  required to stay on top of current trends
• In recent years the business boomed
• Like many other fashion categories it has been
  given a boost by its association with designer
  names

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Trends
Market Weeks and Trade Shows

• New accessory lines are shown during the five
  major fashion weeks. They are
• Summer January
• Transitional March
• Fall May
• Holiday August
• Spring November