1,000 Broker Survey

1
1,000 Broker Survey
Shortlists and winners of the Money Marketing
Provider Awards 2009
February 2009
2
1,000 Broker survey

• 1,000 interviews conducted with IFA business
  writers
• All interviews conducted by telephone
  approximate 10 minute questionnaire
• Interviews conducted November/December 2008
• Incentive case of champagne

3
Sample achieved

• 21 - National IFA firms
• 13 - Large regional IFA firms
• 5 - Network management - head offices
• 58 - single outlet/ sole trader
• 3 Other
• 71 directly regulated
• 29 regulated via a network
• Of which 19 are members of Sesame
• 12 are members of Positive Solutions

4
Number of business writers employed by firm
5
Minimum quota by type of business

• Aim was to ensure gt 100 sample in each product
  category

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What we asked - product categories

• Which companies have stood out overall in terms
  of product quality and innovation, customer
  service, and marketing and sales support
• Top three companies on that basis
• Mainstream Mortgages, Specialist Mortgages,
  Pensions, Life Protection, Large Fund Management
  Group, Independent Boutique Fund Manager and
  Multi-Manager provider
• Top two companies on that basis
• PHI, PMI, Critical Illness
• Best overall healthcare provider

7
Background to Company of the Year

• Initial focus on specific aspects of provider
  performance
• Top three companies for each aspect
• Product Quality and Innovation
• Customer Service
• Marketing and Sales Support
• Best single company overall
• Which single company has in your view stood out
  as best company this year?

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Results for the product categories
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Best mainstream mortgage provider

• 38 companies nominated
• 244 brokers voted in this category
• Shortlist - top six winner
• Abbey - Winner
• Birmingham Midshires
• Cheltenham Gloucester
• Halifax
• Nationwide Building Society
• Woolwich

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Mainstream mortgages - weighted result - top six
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Best specialist lender

• 50 companies nominated
• 155 brokers voted in this category
• Shortlist - top six winner
• - Accord
• - Bank of Scotland
• - BM Solutions - Winner
• Bristol West
• Cheltenham Gloucester
• Mortgage Works

12
Best specialist lender - weighted result - top
six
13
Best pension provider

• 47 companies nominated
• 483 brokers voted in this category
• Shortlist - top six winner
• Aegon/ Scottish Equitable
• Clerical Medical
• Norwich Union
• Scottish Widows
• Skandia Life
• Standard Life - Winner

14
Pensions - weighted result - top six
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Best life protection provider

• 33 companies nominated
• 377 brokers voted in this category
• Shortlist - top six winner
• Aegon/ Scottish Equitable
• AXA
• Bright Grey
• Friends Provident
• Legal General - Winner
• Norwich Union

16
Life protection - weighted result - top six
17
Best investment provider(Large Fund Management
Group)

• 63 companies nominated
• 362 brokers voted in this category
• Shortlist - top six winner
• Fidelity Investments
• Invesco Perpetual - Winner
• Jupiter
• MG
• Skandia Life
• Standard Life Investments

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Investments (Large Fund Management Group) -
weighted result - top six
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Best independent boutique fund manager

• 96 companies nominated
• 236 brokers voted in this category
• Shortlist - top six winner
• Fidelity Investments
• Invesco Perpetual
• Jupiter
• Neptune Winner
• Skandia Life
• Thames River

20
Best independent boutique fund manager
weighted result top six
21
Best Multi Manager provider

• 67 companies nominated
• 286 brokers voted in this category
• Shortlist - top six winner
• Co Funds
• Fidelity Investments
• Foreign Colonial
• Jupiter Winner
• Skandia Life
• Standard Life

22
Best multi-manager proposition weighted result
top six
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Best healthcare provider

• Sub-category nominations - top two companies
• PHI
• PMI
• Critical Illness
• Overall winner
• Single company which has stood out in the
  healthcare market

24
Income protection/ PHI

• 27 companies nominated
• 336 brokers voted in this category
• Shortlist - top six winner
• Abbey
• Friends Provident Winner
• Legal General
• Liverpool Victoria
• Norwich Union Healthcare
• UNUM Provident

25
Income protection/ PHI - weighted result - top
six
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PMI

• 27 companies nominated
• 212 brokers voted in this category
• Shortlist - top six winner
• AXA PPP
• BUPA - Winner
• Friends Provident
• Norwich Union Healthcare
• Prudential (Pru Health)
• Standard Life Healthcare

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PMI weighted result - top six
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Critical Illness

• 22 companies nominated
• 352 brokers voted in this category
• Shortlist - top six winner
• Abbey
• AEGON Scottish Equitable
• Bright Grey
• BUPA
• Legal General - Winner
• Norwich Union Healthcare

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Critical Illness - weighted result - top six
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Best healthcare provider

• 36 companies nominated as best healthcare company
  overall
• 717 brokers voted in this category
• 175 (24) felt no company stood out overall
• Shortlist based on nomination for single company
  which has really stood out this year
• Shortlist - top six winner
• AXA PPP
• BUPA - Winner
• Friends Provident
• Legal General
• Norwich Union Healthcare
• Standard Life Healthcare

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Best healthcare provider - votes cast - top six
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Company of the year
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Focus on key aspects of performance

• 1,000 Brokers voted in each of the following
  categories
• Product quality and innovation
• 1st, 2nd and 3rd best companies
• Customer service
• 1st, 2nd and 3rd best companies
• Marketing and sales support
• 1st, 2nd and 3rd best companies

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Best for product quality and innovation -
weighted result - top six
138 companies were nominated for their product
quality and innovation
Base 931 votes
35
Best for customer service - weighted result -
top six
129 companies were nominated for customer service
Base 915 votes
36
Best for marketing sales support - weighted
result - top six
114 companies were nominated for marketing and
sales support
Base 824 votes
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Company of the Year overall

• Thinking about the three key aspects of company
  performance overall - Which single company has in
  your view stood out as the best company this
  year?
• 1,000 brokers voted in this category
• 90 companies nominated as Company of the Year
• 13 companies received more than 20 or more
  nominations
• 71 brokers felt no company stood out overall

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Company of the Year - final shortlist winner

• Shortlist - top ten
• Abbey
• AEGON Scottish Equitable
• AXA
• Bright Grey
• Legal General
• Norwich Union
• Prudential
• Scottish Widows
• Skandia Life
• Standard Life - Winner

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Company of the Year - votes cast - top ten
nominations
Standard Life Company of the Year
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Award winners in summary

• Best Mortgage (mainstream) Lender
• Abbey
• Best Specialist Lender
• BM Solutions
• Best Pension Provider
• Standard Life
• Best Life Protection Provider
• Legal General
• Best Investment Provider (Large Fund Management
  Group)
• Invesco Perpetual
• Best Boutique Fund Manager
• Neptune
• Best Multi Manager Provider
• Jupiter
• Best Healthcare Provider
• BUPA
• Company of the Year
• Standard Life

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Additional/ sub-category winners

• Healthcare sub-categories
• Best Income Protection/ PHI Provider Friends
  Provident
• Best PMI Provider BUPA
• Best CI rovider Legal General
• Key aspects of company performance
• Best for product quality and innovation
  Standard Life
• Best for customer service Standard Life
• Best for marketing and sales support Standard
  Life