The Center For Business As An Agent Of World Benefit BRAZIL

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The Center For Business As An Agent Of World
BenefitBRAZIL

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Introduction Check In

• Hello! Thank you for having me in Brazil!
• Checking in - Share your name and one or two
  interesting things about you

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My Name

• First Name Bauback
• Last Name Yeganeh
• A couple of interesting things

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I have a twin brother
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Guitar!
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The Appreciative Inquiry Approach
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Lets Get Into It NowFive Principles of AI

• Constructionist Principle
• Principle of Simultaneity
• Open Book Poetic Principle
• Anticipatory Principle
• Positive Principle

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Constructionist Principle

• Social knowledge and organizational destiny are
  interwoven. The questions asked become the
  material out of which the future is conceived and
  constructed.
• Our attempt with BAWB is to change the discourse
  around business in order to expand the repertoire
  of business actions that benefit society.

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Principle of Simultaneity

• Inquiry and change are not truly separate
  moments they can and should be simultaneous.
• Inquiry is intervention.
• The seeds of change are the things people think
  and talk about, the things people discover and
  learn, and the things that inform dialogue and
  inspire images of the future.
• Questions create the stage for what is found or
  discovered. Creation and discovery go hand in
  hand.

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Open Book Poetic Principle

• An organizations story is constantly being
  co-authored.
• Pasts, presents, and futures are endless sources
  of learning, inspiration, or interpretation.

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Anticipatory Principle

• The most important resource for generating
  constructive organizational change or improvement
  is collective imagination and discourse about the
  future.
• Our behavior is guided by our images of the
  future.

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Positive Principle

• Momentum for change requires large amounts of
  positive affect and social bonding, attitudes
  such as hope, inspiration, and the sheer joy of
  creating with one another.
• Appreciative interviews can create positive
  affect and social bonding.

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For Us It Began to Raise New Awareness the
Deficit Theory of ChangeAnd How Pervasive.

• Identify problem
• Conduct root cause analysis
• Brainstorm solutionsand analyze
• Develop action plans/intervention

• most schools, companies, families and
  organizations function on an unwritten rule
• Lets fix whats wrong and let the strengths
  take care of themselves
• --Gallop Poll

Metaphor Organizations are problems to be solved
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Cultural Consequences of Deficit Discourse

• Fragmentation
• Few New Images of Possibility
• The Experts Must KnowDependence and Hierarchy
• Spirals in Deficit Vocabularies
• Breakdown Relations/Closed Door Planning
• Note For More see Ken Gergen Realities and
  Relationships Harvard University Press.

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Appreciative Inquiry is a Shift

• No problem can be solved from the same level of
  consciousness that created it. We must learn to
  see the world anew.
• There are only two ways to live your life. One
  is as though nothing is a miracle. The other is
  as though everything is a miracle.
• Albert Einstein

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Problem Solving
Appreciative Inquiry

• Identify Problem
• Conduct Root Cause Analysis
• Brainstorm Solutions Analyze
• Develop Action Plans
• Metaphor Organizations are problems to be solved

• Appreciate What is (What gives life?)
• Imagine What Might Be
• Determine What Should Be
• Create What Will Be
• Metaphor Organizations are centers of
  relationship connected to infinite capacity and
  strengths

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The Art of the Question in Leadership and Change

• Whats the biggest problem here?
• Why did I have to be born in such a troubled
  family?
• Why do you blow it so often?
• Why do we still have those problems?

• What possibilities exist that we have not yet
  considered?
• Whats the smallest change that could make the
  biggest impact?
• What solutions would haveus both win?

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We Live in the Worlds Our Questions Create

• Be patient and try to love the questions
  themselves. Live the questions now. Perhaps you
  will then gradually, without noticing it, live
  along some distant day into the answer.
• Rainer Maria Rilke

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Website For Sharing AI Tools Appreciative
Inquiry Commons

• http//ai.cwru.edu
• Bibliographies, Tools, Articles
• Case Western Reserve University

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Starting AI Interview (dialogue in pairs)

• A--B (25 min)
• B--A (25 min)
• Spirit of discovery
• Take brief notes

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AI Interview Exercise A little more about you

• Tell me about a high point in your life in which
  you experienced a personal innovative change.
• What did you notice about your life that made it
  better?
• How did it align you closer to your purpose?
• What was it about you, and/or the context that
  enabled this to happen?
• It is the year 2010 and you have just awakened
  from a long sleep. As you look around, you see
  the world just as you always wished and dreamed
  it would be. What is happening? How is the
  world different? How do you contribute to it?
• Return _at_ 1130

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How did the interviews feel?
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Headlines (30 Minutes)

• Introduce the person you interviewed by using one
  headline that you can create from your interview
  with that person

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Lunch
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Group exercise

• Gather in groups and look for common themes from
  your personal change stories
• What are the underlying factors that give life to
  personal change moments?
• Return _at_ 230
• One person from each group share with the room
  what your group has learned

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Positive Psychology
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Positive Emotions BroadenThought-Action
Repertoires

• Joy ...play, innovate
• Interest..expansive, explore
• Contentment...savor, integrate
• Love..connect, relate

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• Were any of these emotions felt this morning
  during the interviews?

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Empirical Support for Broaden and Build Theory
of Change

• Three Revolutionary Contributions
• 1. Broaden Attention and Thinking
  (Fredrickson Branigan, 2002 Waugh
  Fredrickson, in prep)
• 2. Undo Lingering Negative Emotional Arousal
  (Fredrickson Levenson, 1998 Fredrickson,
  Mancuso, Branigan Tugade, 2000)
• 3. Fuel Resilient Coping, Like Immune System
• (Fredrickson, Tugade, Waugh Larkin, 2002
  Tugade Fredrickson, 2002)

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Empirical Support

• Over time, Positive Emotions
• Prevent depression
  (Fredrickson, Tugade, Waugh,
  Larkin, 2002)
• Build optimism, and resilience, and elevated
  relationships of benefit (Fredrickson, Tugade,
  Waugh, Larkin, 2002 Haight 2003)
• Trigger Upward Spirals to Increase Well-being
  
  (Fredrickson Joiner, 2002 Tugade
  Fredrickson, 2002)

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Personal Stories

• A time when positive emotions
• helped you?

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Topic Choice A Fateful Act

• Organizations move in the direction of what they
  study.
• Questions we ask determine what we find. . .

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Topic Choice

• Human systems move in the direction of what they
  most frequently and persistently ask questions
  about.
• BAWB Brazil Topic Alliance for Wealth
• Searching for alliances of organizations that
  have come together to have a positive impact on
  society by building wealth.

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Magnetic Connections

• Preface
• In the physical world, all matter is held
  together by the pull between opposite electric
  charges. Likewise, successful companies are
  magnetic-- people connect in new and innovative
  ways suppliers and customers are pulled together
  and become seamless edge-to-edge organizations.
  Communities of interest form and are pulled
  together by shared values. Knowledge networks
  form as catalysts for innovation and creativity.

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Example of Partnership Questions
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Allstate Insurance

• Revolutionary Partnerships
• The mark of a revolutionary partnership is doing
  things radically different together. Not only
  different, but quicker, with a common focus,
  leveraging each others diverse strength. Also,
  establishing new ways of doing business that are
  based on trust, mutual respect and a shared
  vision.
• Think of a time when you were part of a
  revolutionary partnership, a time in your life
  at work, or in your personal or community life,
  when you not only met the other person(s) half
  way, but met and exceeded needs on both sides.
  Describe the situation in detail.
• What made it feel radically different?
• Who was involved?
• How did you interact differently?
• What were the outcomes and benefits you
  experienced?

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Sharing from the exercise...

• Elect one person from your table to share with
  the group
• What are the underlying factors that give life to
  personal change moments?
• 25 minutes total

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Close
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Day 2
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Check-in

• What was the most interesting thing you heard
  from yesterday?
• (from people in room, and/or presentation)
• Discuss in groups.
• 30 minutes

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World Vision, BAWB, United Nations
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AI IN ACTION

• World Vision Big Goals Summit
• Bangkok Thailand

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Magnitude of Participation

• 10,000 participants involved in pre-summit online
  work.
• 4,210 World Vision participants logged online to
  tell their stories, give feedback, and select the
  "preferred futures" and "Big Goal areas" they
  felt were most important to the Partnership.
• Several hundred were physically in Bangkok at the
  summit.

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The Power of Stories

• Coming together and sharing outstanding stories
  of poverty relief by World Vision generated
  visions that led to strategic imperatives.
• 16 Draft Goals Emerged

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• B.A.W.B.
• The Center for Business as an Agent of World
  Benefit

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Business as an Agent of World BenefitOur Purpose

• Advancing extraordinary innovation in
  business and society cooperation, leading to a
  world that is prosperous, ecologically healthy
  and works for all.

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What we seek Golden Innovations

• Golden innovations these are large or small
  innovations that emerge and work successfully
  that if further developed and applied could
  vitally transform the world toward economic and
  ecological sustainable development, integrity
  freedom, global consciousness and social
  well-being.    
• Barbara Marx Hubbard, Conscious Evolution, 1998

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Search for Golden Innovations...Why Appreciative
Inquiry?

• The acceleration of breakdowns in our system,
  such as population growth, hunger, poverty,
  violence, environmental decay, toxic wastes, the
  greenhouse effect, and pollution of the seas and
  soils, are mutually interactive and lead to
  increased entropy and or disorder in the system.
  Some scientists have predicted that because of
  the rapidly increasing interactions among
  breakdowns, we may cause irreversible damage to
  our living system in a very short period of time.
  What is almost never noticed, however, is that
  there is a concurrent convergence of positive
  social innovations

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• If the positive innovations connect
  exponentially, before the massive breakdowns
  reinforce one another, the system can re-pattern
  itself to a higher order of consciousness and
  freedom without the predicted economic and
  environmental or social collapse. We can evolve
  toward the positive as quickly as we might
  devolve toward the negative because of the
  phenomenon of nonlinear exponential interactions.
  
• If the system could go either way, a slight
  intervention to assist the convergence of the
  positive can tip the scales of evolution in favor
  of the enhancement of life on earth.
• --Barbara Marx Hubbard, Conscious Evolution,
  1998.

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The Call to Generative TheoryIt might be
useful, then, to consider theoretical accounts in
terms of their generative capacity, that is

• The capacity to challenge the guiding
  assumptions of the culture, to raise fundamental
  questions regarding contemporary social life, to
  foster reconsideration of that which is taken
  for granted, and thereby to furnish new
  alternatives for social action.
• --Ken Gergen (1994) Realities and Relationships,
  Harvard University Press

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A Scholar With a Different Angle

• Business, the motor of our society, has the
  opportunity to be the new creative force on the
  planet, a force which could contribute to the
  well-being of manythe modern corporation is as
  adaptable an organizational form as has ever been
  invented, so that in a time of fundamental change
  it may be expected to be on the cutting edge.
• --Willis Harman, Global Mind Change

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Enriching Generative Potentialsocial process as
methodinvited

• More theory, more voices an ever-expanding
  context of discovery for the connection or
  pro-fusion of relational capacity, multiplicity
  in perspective.
• No final answers to the question of the
  goodbut invitations to inquiry into the ever
  expanding domain of relatedness.

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So What is the World Inquiry?

• Business as an Agent of World Benefit is a
  vehicle for people and organizations across
  societies to collaborate in a new kind of world
  inquiry and dialogue focused on creating
  prosperous, inspired, and sustainable societies
  that work for all.
• BUT MANY QUESTIONS
• How do we learn as a global family? Have we
  reached the limits of experiential learning?
  How do we enact dialogue at a whole system,
  global level?
• The Club of Romes book No Limits to Learning by
  Botkin et al.

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A Worldwide Dialogue Drawing on the Strengths of
Appreciative Inquiry and the Web

• BAWBs vision is to tap the potential of
  appreciative inquiry as a way of mobilizing
  thousands, perhaps millions, of face-to-face
  interviews with business leaders, visionaries,
  students, wisdom keepers, and scholars and to
  link these to the original potential of the
  internet as a medium that inspires creativity,
  collaboration, and worldwide education.

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We are a Chaordic Organization Traits Include

• Enables exists to empower constituent parts
• Self- organizing at the most local level
• Powered from the periphery, unified not by
  structures but Purpose and Principles
• Combine cooperation and competition
• Compatible with infinite diversity, complexity,
  speed, change--internet like
• Liberates ingenuity, initiative, and judgement
• Cannot be managed, but only led
• Chaordic accountability

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The Network Challenge
Face to Face Meeting
Face to Face Meeting
Down time between events
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Business as an Agent of World Benefit Rationale-
In Summary

• It is now time to lift peoples vision and
  provide a larger sense of purpose for the whole
  field of managementit is a matter of world
  affairs
• The future of human society is intimately linked
  to the future of the world economy and business
  organizations49 of the worlds top 100 economies
  are businesses.
• The 21st century can become a time when the
  dynamism of business is aligned with the global
  agenda for changesustainability, ethics, social
  responsibility eco-clusters, the new era of
  natural capitalism and beyond.

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United Nations Global Compact

• Let us choose to unite the power of markets
  with the authority of universal ideals
  --UN Secretary General Kofi Annan
• Leaders Summit UN Headquarters, New York,
• June 2004,
• Appreciative Inquiry at the UN Global Compact
  With 500 CEOs and Leaders From Labor, Civil
  Society, and the UN

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President Lula, Secretary General Annan,
Professor Cooperrider
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David, Bauback, CEO Rodrigo Loures
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Case Western Reserve University Group
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The Ten Principles  

• The Global Compact's ten principles in the areas
  of human rights, labour, the environment and
  anti-corruption enjoy universal consensus and are
  derived from
• The Universal Declaration of Human Rights
• The International Labour Organization's
  Declaration on Fundamental Principles and Rights
  at Work
• The Rio Declaration on Environment and
  Development

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The Global Compact asks companies to embrace,
support and enact, within their sphere of
influence, a set of core values in the areas of
human rights, labour standards and the
environment. The principles are as follows

• Human Rights
• Principle 1 Businesses should support and
  respect the protection of internationally
  proclaimed human rights and
• Principle 2 make sure that they are not
  complicit in human rights abuses.
• Labour Standards
• Principle 3 Businesses should uphold the freedom
  of association and the effective recognition of
  the right to collective bargaining
• Principle 4 the elimination of all forms of
  forced and compulsory labour
• Principle 5 the effective abolition of child
  labour and
• Principle 6 the elimination of discrimination in
  respect of employment and occupation.
• Environment
• Principle 7 Businesses should support a
  precautionary approach to environmental
  challenges
• Principle 8 undertake initiatives to promote
  greater environmental responsibility and
• Principle 9 encourage the development and
  diffusion of environmentally friendly
  technologies
• Anti-Corruption
• Principle 10 Businesses should work against all
  forms of corruption, including extortion and
  bribery.
• www.globalcompact.org

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UN Global Compact Leaders Summit

• 500 CEOs (e.g. Novartis, Hewlett-Packard, Pfizer,
  Nike, BMW) and Leaders from Labor, Civil
  Society, Governments, the UN Officials Planning
  the Future of the UN Global Compact Using Cases
  Appreciative Inquiry Large Group Summit Method
• The Global Compact Leaders Summit, chaired by
  Secretary-General Kofi Annan, assembled hundreds
  of corporate executives, government officials and
  civil society leaders at UN headquarters on 24
  June to take stock of the Global Compact and
  chart its future course. President Luis Inácio
  Lula da Silva of Brazil delivered the keynote
  luncheon address.
• - http//www.unglobalcompact.org/Portal/Default
  .asp

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Lunch
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My email address

• bauback_at_case.edu
• Bauback Yeganeh

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Dreaming Exercise

• Imagine its a year from now and BAWB Brazil is
  well underway
• Who have you interviewed?
• How did you learn about them?
• What have you done as a chapter?
• What have you done with the stories?
• What has been the greatest discovery?
• Reflect on individual ideas and record on paper
• 10 minutes

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Imagine its a year from now and BAWB Brazil is
well underway

• Discuss your reflections with group
• Who have you interviewed?
• How did you learn about them?
• What have you done as a chapter?
• What have you done with the stories?
• What has been the greatest discovery?
• 45 minutes

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• Each table will develop one provocative
  proposition
• 20 minutes

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Present proposition to room...
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Crafting Questions
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Close
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Day 3
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The Power of Stories

• Stories stick like glue
• Make information easier to
• Remember Whole brain
• Builds identities and fosters relationships
• Medium for conveying values, visions
• Moves the internal dialogue of the
• Systembuilds cooperative potential
• Expands Human Hopesuspends notions of why
  things cannot happen

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Active Listening

• The substance of seeing is light. Light moves
  at a far more rapid pace than sound 186,000
  miles per second as opposed to 1,100 feet per
  second. To listen, in other words, you must slow
  down and operate at the speed of sound rather
  than at the speed of light
• -William Isaacs, Dialogue, And the Art of
  Thinking Together
• Be aware of thought.
• Listen without resistance.

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Body Language

• Much communication takes place nonverbally
  through eye contact and body language.
• What gestures/types of eye contact communicates
  different kinds of messages?

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Active Listening

• SKILLS
  EXPLANATION
• 1. Attending, acknowledging 1.
  Providing verbal or non-
  verbal awareness of the
  other, ie, eye contact
• 2. Probing 2. Questioning in a supportive
  way
• that requests more information or
  that attempts to clear up
  confusions
• 3. Checking perceptions 3. Finding out if
  interpretations and perceptions are
  valid and accurate
• 4. Being quiet 4. Giving the other time
  to think as
  well as to talk

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Observing an Interview

• Observe Ilma interview CEO Ney Nobrega from
  Cidade Clima using the B.A.W.B. Brasil protocol
• Pay attention to the interviewing skills used and
  the reactions they create
• Think about questions to pose to both interviewer
  and interviewee after the interview is completed

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Break
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Where do we go from here?

• In groups, discuss and generate ideas for the
  following
• How to get organizations to participate
• How to find individuals/organizations that can be
  interviewed
• How should we partner with BAWB at Case
• How do we catalyze the movement
• How do we best use our online community
• What criteria do we use when selecting
  innovations to explore?
• How do we develop outcome measures?
• Record findings on flipchart paper to present
• Choose one person from each group to read out
  findings to the room
• 1 hour

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Lunch
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Online Community Space

• www.worldinquiry.org
• Click online community
• Drop down to log in to online community
• Click join
• Create profile Login BAWB Pass inquiry
• Set language in the preferences setting
• Click story tool on left side of screen
• Click () add new record
• Follow instructions
• (if interviewee is anonymous indicate so in the
  info section)
• Make sure to have a consent form filled out to
  mail to BAWB
• Valuable Resource The Online Discussion Board

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Golden Innovations

• Golden innovations these are large or small
  innovations that emerge and work successfully
  that if further developed and applied could
  vitally transform the world toward economic and
  ecological sustainable development, integrity
  freedom, global consciousness and social
  well-being.    
• Barbara Marx Hubbard, Conscious Evolution, 1998

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Your Protocol

• Alliance for Wealth
• Consent Form
• Tips
• Digital make sure its not done in a busy place
  where the sound cant be captured
• Video Face interview on the other side of
  window light. Light should be shining on the
  back of the camera and the front of the
  interviewee being taped
• Notes try to capture main ideas, interesting
  concepts, unusual areas that you can probe into
  so you dont forget

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Review Protocol

• Questions?
• Comments?

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Closure

• Check-out One thing you are looking forward to
  in our future work together

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THANK YOU!