Galal Salem, Dr Eleri Jones and Dr Nigel Morgan Welsh School of Hospitality, Tourism and Leisure Man

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Galal Salem, Dr Eleri Jones and Dr Nigel
MorganWelsh School of Hospitality, Tourism and
Leisure Management University of Wales
Institute, Cardiff, UK
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Modelling Cultural Special Events in Wales
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Introduction

• Egypt and Tourism
• 5.5 M. tourists 4 Billion (2002)
• Special Events in Egypt
• 25 events every year
• - Additional tourist attraction
• - Enhance the tourist image

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Modelling Cultural Events

• Decision phase
• Detailed planning phase
• Implementation phase
• Evaluation phase

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Decision Phase

• Catalyst
• Defining aims and objectives
• Establishing the organizing board
• Outlining feasibility study
• Market research
• Initial financial study
• Decision-making

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Detailed Planning Phase

• Special event definition
• Financial study
• Marketing
• Logistics
• Human resource management

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Implementation Phase

• Monitoring progress
• Dealing with contingencies
• Shutting down

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Evaluation Phase

• Event organizers
• Customers
• Sponsors
• Staff
• Community
• Environment

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Case Studies

• Cultural, recurring event
• Subsidized by a governmental body
• Non-financial aims
• The Llangollen Musical Eisteddfod
• The May Fair Festival
• The Urdd Eisteddfod

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• Phase 1
• Identify similarities and dissimilarities
• Phase 2
• Achieving consensus

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Discussion

• Llangollen
• Initial features Initial financial study
• All planning activities
• May Fair and Urdd
• Initial financial study Initial features
• financial study planning activities

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Building a Consensus

• One round
• Doing financial studies first

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Thank youGsalem_at_uwic.ac.uk