art 249 :: interface design II

1

• art 249 interface design II

week 2 a
2
in-class site of the day

• Graffiti Archeology
• http//www.grafarc.org/

3
todays agenda

• Critique
• Go over sketches.
• What is a creative brief?
• Begin your preliminary research
• setting up a working directory (folder structure)
• look at an example (markle foundation)
• info asset gathering
• incubating ideas
• concept development and sketching
• write the creative brief

4
directory/folder structure example

• 4 main folders
• Account
• Design
• Production
• Technology

5
homework
due next class 8.31.05

• Conduct preliminary research on your web site and
  put together a creative brief for presentation in
  class. Your creative brief should include the
  following
• Project Summary
• Pertinent background info
• Objective/purpose of the site
• Target Audience
• Age
• Sex
• Geographic Location
• Income
• Spending Habits
• Interests
• Competition/competitors
• Include urls to competitors websites
• Describe the pros cons of their sites
• Assets needed
• What do you need from the client mission
  statement, photographs, articles, etc.
• Existing look and feel
• Does the client already have a website? How about
  any print material? A logo?

6
post mortem

• How smoothly did todays class run?
• What slowed us down?
• What did we skip over?
• How can we be more efficient in the future?

7
(No Transcript)