Afiyet Olsen Using GMID to understand international food markets and eating habits

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Afiyet Olsen! Using GMID to understand internat
ional food markets and eating habits

• Sue Hyde
• ANKOS Malatya 2009

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Euromonitor International

• A trusted global intelligence source
• Research focus industries, countries, consumers
• Supporting academics for 35 years
• Books, reports, online databases and custom
  research
• 600 analysts in 80 countries
• Regional research hubs and industry specialist
  client support teams

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GMID Award-winning online database
Market performance trends and drivers
Factors influencing the business environment
Consumer attitudes, opinions and behaviour

• Consumer markets
• Service markets
• Industrial markets

• Economic indicators
• Energy and environment
• Population trends
• Production and trade

• Household profiles
• Income distribution
• Lifestyles analysis
• Social trends

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Research Methodology
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GMIDEasy to use, single, integrated interface

• ? 9 million internationally comparable
  statistics
• 16,000 full-text Industry reports (Market and
  Company) on 52 countries
• plus Consumer Lifestyles reports on 205
  countries
• ? Thousands of sources providing further research
  information
• Powerful analysis functions save own research
  and data sets in Word, Excel, PDF and print

A true research tool not just an information
retrieval system
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GMID A must-have resource for all
internationally focused university programmes

• Your students can research business activities on
  a global scale

• Full Account Management including training
  promotional support

• Employability same research tools used by future
  employers

• Custom your research

• Applicable for range of undergrad postgraduate
  study value for money

• On and off-campus access - ideal for part-time
  students

• Integrate into course programmes with links on
  your VLE Moodle etc

• Used by students, teaching and research staff

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Just some examples of our Turkish, UK
International Academic Customers
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Example Scenario Create a case study of a
product development exercise in 4 economies of
your choice

• Industry chosen
• Domestic electrical appliances
• Sector Microwaves
• Countries chosen
• United Kingdom
• China
• Brazil
• Turkey

• Initial results for microwaves
• Biggest market in 2008 UK 913.8m
• Smallest market in 2008 Turkey 11.3m

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Scenario Creating and Understanding Data Sets

• Results
• Year on Year Growth Forecast 2008 - 2013
• 1. Greatest growth
• Turkey - 159.3
• 2. China - 78.1
• 3. Brazil - 61.8
• 4. Least growth
• UK - 19.2

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Scenario Related Industry Reports
Microwaves in Turkey 2008 Headlines Trends Compet
itive Landscape Prospects Sector Data
Demand grew due to increased interest in frozen
packaged food
Built in microwaves recorded highest growth
rate. Increased demand for house ownership
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Scenario Countries Consumers statistics help
to compare eating habits in UK and Turkey

• Just some of the statistics available
• Consumer Expenditure on food and non- alcoholic
  beverages
• Availability of fruit and vegetables
• Obese population (BMI 30kg/sq m or more) of
  population aged 15

Results for 2008 1. UK spent 13m more than
Turkey on food and non-alcoholic beverages 2. Per
capita, Turks had more fruit and veg available to
them than the British by 115kg 3.Obesity rates in
UK were 24.1, but Turkey also had a problem with
22.2 of the population aged 15
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Scenario Consumer Lifestyle Reports Turkey Feb
09
Food related areas include Consumer
Trends Eating and Drinking Habits Spending on
Food Shopping for Food Eating Preferences Cooking
habits Health Going out
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Thousands of other options for student project
work and academic research combining GMID
INDUSTRY data with COUNTRIES CONSUMERS

• Alcoholic Drinks
• Over the Counter Healthcare
• Soft Drinks
• Tobacco
• Hot Drinks
• Cosmetics toiletries
• Consumer Finance
• Consumer electronics
• Household care
• Packaging
• Packaged food
• Fresh foods
• Pet food
• Travel and Tourism
• Retailing
• Clothing footwear
• Etc

Health (e.g. causes of death, nutrition,
diseases, medical equipment etc...) Economic
indicators Finance Foreign Trade Government
expenditure and finances Households and
homes Industrial output and agriculture IT and
communications Population and people Leisure and
lifestyle Transport Etc...

• Consumer Expenditure
• (by region, household type, income etc...)
• Finance
• Consumer Segmentation
• (by age group, lifestyle etc)
• Income and Savings
• Demographics (by individual age, immigration
  etc...)
• Labour (economically active population, costs
  etc...)
• Etc...

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QA
a very heavily used product, not just by the
business school
..the premier source of international marketing
data
Business Electronic Services Librarian, Colombia
University Library
Professor of Marketing, Graduate School of
Management Australia
With students and staff from all over the
world, we find the international coverage
invaluable
One of our highest used databases. We wouldnt
want to be without it
Judge Business School Library, University of
Cambridge
IMD, Switzerland
sue.hyde_at_euromonitor.com
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• Tesekkürler
• Thank you