Tourism as one of the main Cultural Heritage driving forces

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EVA FLORENCE 2003 March 27th Strategic Issues
sessionChairman Bernard Smith - UE Commission

• Tourism as one of the main Cultural Heritage
  driving forces

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FUNDAMENTALS

• Economy 4,9 GDP ? 12,2 GDP, Employment 8M
  ?19 M 5?12,3
• 95 of supply side SMEs, heterogeneous travel
  components - 2003 millions of lost jobs (WTTC)
• Changing Liberalization, globalization, techs,
  new dest, new interm, Internet

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Touristic domain approaches

• How act Offer, present, organize, book, sell T
  products global, T markets intermediation
• Complex Distribution channels and value chain and
  depending on on line distributed informations
• Eu cultural diversity, EU Regional cooperation on
  VA open systems and protocols
• Federated open distributed EU IS continuosly
  enriched with new VAS vs US Portals
• T6 projects FETISH, DAFNE, Harmonise

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The Tourism business scenario

• Tourism reality is a highly fragmented industry
• A high number of diverse actors, with different
  culture and back-ground
• Actors operate according to different business
  models
• A great variety of Information Systems, keeping
  their information in different formats

Diversity in the tourism sector is a plus it
must be preserved
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Objectives of Harmonise

• Foster the modernisation of ICT solutions in the
  tourism sector
• Foster the transition of Tourism organisations to
  the
• Net-Economy, enhancing digital cooperation
• Reduce the barrier due to the diversity of IS
  and, more in general, ICT solutions
• Increase inter-organisation information exchange,
  in digital form.

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Interoperability ontology based communication
Actor1
Actor2
Semantics

• A shared ontology
• agreement on concepts and meaning
• concepts denoted by (possibly different)
  terminology
• good info exchange, despite differences in
  terminology and organisation

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Harmonise A common space of cooperation
Minimum Ontology
TO1
Harmonise Space
TO2
H1
H2
H3
H1, H2, H3 Custom Harmonise Gateways
TO3
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What is behind it ...
Local Conceptual Schema(RDFS)
Local Conceptual Schema (RDFS)
Ontology Schema (RDFS)
Customisation phase
L-Schema (XSD)
Semantic Map
Ontology Repository
L-Data (XML)
Cooperation phase
Local Normalized Data (RDF)
HIR Instance
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Cultural Heritage domain

• Main Orientation
• Universal access to the world cultural heritage
• Data interoperability to create a more dynamic
  market and co-operation
• Digitalization and Re-organization and
  conservation
• New VAS and customers segmentation
• Destination Mktg organisation
• But dominant influences
• Liberalization
• Open markets Dominant public and private
  operators
• New Tech channels
• Isolation from market related industries
  Tourism, Mobility,
• Environment, banking industry.
• T6 Projects CICERO IV FP, REGNET VFP,
  Cooperation agreement in MINERVA project
• What VI FP?

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Why we need to interconnect?

• Colective imaginery, demand push
• History Grand tour, 70s
• Strong demand of cultural tours on Exhibitions,
  museums, archeological sites, natural sites,
  UNESCO World Cultural Heritage

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EU TOURISM SECTOR
TOURIST
CULTURAL BEHAVIOUR AND WANTS
NTO
Travel agent
Inter. govern. bodies
Tour operator
CRS / GDS
ON - LINE SERVICES
DMO, Planners and Administration
Intermediaries
RTO
Hotel chain
LTO
Incoming agent
SUPPLIERS
CULTURAL HERITAGE OFFERING
Other Transport (rail)
Culture Events
Other Services

Airline
Horeca
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Future integration activities

• Constraints
• Different industrial processes,
• Different value chain
• Dominant positions in the market,
• Action
• Identify, measure, build, integrate and test the
  potential cross services
• Innovative technologies convergence applied in
  tourism and cultural heritage for economic
  evolution EU Regions and oversea areas.
• Analise the specific business models of the
  touristic systems interoperability with Cultural
  Heritage model
• New tech-channels
• Bridge cultural heritage market evolution with
  the tourism-mobility behaviour
• T6 PROJECTS STRABON, MEDNET, ASWAD, DBE

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Thanks

• Fabrizio Fassio
• T6 President
• f.fassio_at_t-6.it
• Operational Office
• Via Genova 30
• 00184 Rome
• 39 06 47823286

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NO-WAR