Website Privacy: How much should we worry

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Website Privacy How much should we worry?

• Created By Kelly Adams
• For Management Information Systems

2
Agenda

• Case Summary
• FTC
• Online Privacy Alliance
• Truste
• Questions
• Conclusion

3
Federal Trade Commission

• Privacy Initiatives
• http//www.ftc.gov/

4
Online Privacy Alliance

• http//www.privacyalliance.org/

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TRUSTE

• http//www.truste.com

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Questions

• Privacy Problems
• Gains and Losses
• Ethical Issues
• Involuntary Information
• Privacy promotion

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Conclusion

• Case Summary
• FTC
• Online Privacy Alliance
• Truste
• Questions