Capital Market Day 28 November 2006 Commercial development in the USA Thanasis Molokotos, EVP Americ

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Capital Market Day 28 November 2006Commercial
development in the USAThanasis Molokotos, EVP
Americas Division
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Changing environment From products to solutions
End Users
Manufacturer
Distributors
Contractors Installers
Solutions
Products
Solutions
Influencers
Codes Standards
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Changing environment From products to solutions
Product Innovation SOLUTIONS
Strengthen CHANNEL partnerships
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Support INFLUENCERS
Generate END USER demand
Influencers
Codes Standards
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Effective Sales Marketing team
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Investing in Demand Generating Activities
2004
2006
50
Electronic Specialists
30
Influencer Support
End User Promotions
Distributor Services
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ASSA ABLOY Non-Residential Strategy
Generate END USER demand
Product Innovation and SOLUTIONS
Strengthen CHANNEL partnerships
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Support INFLUENCERS
Influencers
Codes Standards
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Product Innovation SOLUTIONS
MicroShield Hardware Antimicrobial Coating

• Silver-based finish
• Suppresses growth of germs and bacteria
• Specialized solution to support end-user focus gt
  Health Education

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Product Innovation SOLUTIONS
LiteGuide Exit Doors Illuminated Emergency
Egress System
Exit Door

• Electroluminescent and photo luminescent
  technology
• Lighted frames, hardware and doors
• Patented frame design with built-in channel
  secures light source

Beacon Exit Device
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Product Innovation SOLUTIONS
Beacon Panic Bars Intelligent Emergency Egress
System
Laser Strobe light
Directional white noise multilingual voice
alert

• LiteGuide electroluminescent technology
• Enhanced visual and audible alerts
• Modular design gt simple retrofitability

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Product Innovation SOLUTIONS
BioFOB Credential Wireless Biometric Security
Embedded Finger print reader

• Handheld unit uses RFID or Bluetooth signals for
  contactless security
• Dual or triple accreditation through biometrics,
  fob, and keypad

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Product Innovation SOLUTIONS
ElectroLynx Prewired Doorways
Hi-O Intelligent Doorways

• Common wire and connector
• Fool proof connection
• Future proof cost effective

• IP addressable opening
• Open architecture
• Diagnostics

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ASSA ABLOY Non-Residential Strategy
Generate END USER demand
Product Innovation and SOLUTIONS
Strengthen CHANNEL partnerships
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Support INFLUENCERS
Influencers
Codes Standards
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Strengthen CHANNEL partnerships
Product / solution flow
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Influencers
Codes Standards
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Strengthen CHANNEL partnerships
Product / solution flow
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Influencers
Codes Standards
Activity / decision flow
PLAN
BID
BUILD
MAINTAIN UPGRADE
SPEC
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Evolving skill-sets Supporting more complex
door openings
Strengthen CHANNEL partnerships
Knowledge of mechanical doors hardware
Knowledge of electro-mechanical doors
hardware
Knowledge of electronic access control IT
infrastructure systems
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Evolving skill-sets More competence demanding
door openings
Strengthen CHANNEL partnerships
Future
2006
Mechanical / physical barriers still the base
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ASSA ABLOY Non-Residential Strategy
Generate END USER demand
Product Innovation and SOLUTIONS
Strengthen CHANNEL partnerships
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Support INFLUENCERS
Influencers
Codes Standards
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Creating End User Demand Focus Repeatability
Generate END USER demand
A segmentation example
Maternity
Emergency
Drug room
Psychiatric
Elderly care
Walk in
Public
Private
Etc.
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ASSA ABLOY Non-Residential Strategy
Generate END USER demand
Product Innovation and SOLUTIONS
Strengthen CHANNEL partnerships
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Support INFLUENCERS
Influencers
Codes Standards
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Durability Functionality meet Esthetic Design
Support INFLUENCERS

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Support INFLUENCERS
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Electronic Access Control meets Esthetic Design
Support INFLUENCERS

• Integrated RFID reader in esthetic lock trim

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Support INFLUENCERS
Eero Saarinen Shaping the Future

• Born Finland 1910, lived in US
• Created breadth of masterpieces in 11 year career
  as solo architect
• Considered Master of 20th Century Architecture gt
  Time magazine 1956
• Each project uniquely different style
• Designs became expressions of American identity

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Support INFLUENCERS
Eero Saarinen Shaping the Future

• Show features
• Original drawings
• Full-scale building mock-ups
• Personal and professional reflections
• Photographs
• Films

• 10 exhibition stops
• Helsinki, Oslo, Brussels
• Cranbrook, MI, Washington DC, Minneapolis, St.
  Louis, Los Angeles, New York, New Haven
• 12 weeks each location
• October 2006 - May 2010

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ASSA ABLOY Non-Residential Strategy
Generate END USER demand
Product Innovation and SOLUTIONS
Strengthen CHANNEL partnerships
End Users
Manufacturer
Distributors
Contractors Installers

Solutions
Support INFLUENCERS
Influencers
Codes Standards