Tactical Guideline: Upgrading E-Commerce to Create Business Opportunity

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Tactical Guideline Upgrading E-Commerce to
Create Business Opportunity
Before
After
Channel-Centric
Customer-Centric
Predefined Workflow
Predictive Dialog
One-and-Done Transaction
Always-On Commerce
Perfect Message
Perfect Conversation
Cross-Channel Analysis
Channel-Centric Reporting
Time-Based
Event-Based
To transform one-off interactions into dialogs,
every interaction must be contextually aware of
the customer and all previous interactions