Welcome to the world of Hollywood'

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(No Transcript)
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INTRODUCTION
INTRODUCTION
Welcome to the world of Hollywood. This
presentation is intended for parties interested
in financially participating and investing into
the Hollywood Group. The presentation will
provide an introduction and overview into the
operations and structure of the Hollywood Group
(Hollywood Show-A-Go-Go and the Hollywood Inn
Short Time Hotel). It will also provide an
insight into the Groups vision and forward
path. The final section will show interested
parties the partnership and investment
opportunities. Sit back and enjoy the
ride. This is Bangkoks Hollywood.
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THE HOLLYWOOD GROUP STORY
THE HOLLYWOOD GROUP STORY
Ideally located in the heart of Bangkoks tourist
red light district, Nana is the home to -
Hollywood-Show-Go-Go-Bar Hollywood Inn
Hotel With over 700m of custom designed and
built bar and stages, the Hollywood-Show-Go-Go-Ba
r, since August 1995, has been entertaining
millions of guests that have walked through its
doors.   For the last 14 years the name Hollywood
became synonymous and known as Bangkoks leading
Show-Go-Go-Bar. Located in the famous Nana Plaza,
the bar has seen the famous, the not so famous
and even the infamous captivated by its shows,
girls, entertainment and environment.   What has
contributed to Hollywoods success? The bar is
big, occupying almost half of the top floor of
the Nana Plaza. Nana Plaza itself is recognized
as one of the three major adult entertainment
zones (with Soi Cowboy and Patpong being the
other zones). The establishment has the unique
features of rotating stages and is plumbed to
support wet shower shows. No other bar has gone
to the expense of installing this type of high
level stage propping.   This presentation
provides an insight into the Hollywood Groups
activities and investment partner opportunities.
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THE BRAND
THE BRAND
Hollywood Group Enterprise Co Ltd, the Company,
is headquartered in Bangkok.   In this highly
competitive industry, the Hollywood Group has
almost 14 years of hands on experience and is
considered an expert now in the industry. As a
market leader, the brand is now very solid in the
region and in this industry. The Group has seen
the opportunity to improve the brand through the
upgrading the premises and with the acquisition
of a short time hotel at the entrance of Nana
Plaza. This provides a prime strategic position
in expanding the Groups brand.   The intention
is to further develop the Hollywood brand to an
internationally recognized product that is
synonymous with providing high level adult
entertainment, shows and service. Investors in
the Hollywood Group can expect to see above
average returns in this flourishing industry..
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MISSION STATEMENT
MISSION STATEMENT

•   To create a truly unique and inspiring adult
  entertainment environment,
• sensitive to the attitude and lifestyle
  expectations of our clientele, whilst
• embracing the local environment and
  community.
• To provide a modern and hedonistic service and
  competitive price points.
• To redefine the standard by which adult
  entertainment and service
• standards are measured.
• To maintain a dynamic and humanistic
  environment, that will attract, retain
• and motivate excellent personnel.
• To support continued growth, to enable the
  expansion of services and
• facilities.
• To ensure, within our industry, moral standards
  and ethical behavior is
• acknowledged and Hollywood Group aspires to
  maintain a high standard.

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BUSINESS CONCEPT
BUSINESS CONCEPT

• Hollywood activities will primarily be between
  three divisions
•  
• HOLLYWOOD SHOW-A-GO-GO BAR
•  
• The Group will continue to offer its adult
  entertainment and bar services. Hollywood is
  different from other bars in Nana Plaza and all
  other adult entertainment complexes in Thailand.
  This is primarily due to our popular shows on
  circle turning floors which are also equipped
  with showers.
•  
• Every night our show program contains
  approximately 20 shows. Presently Hollywood has a
  repertoire over 50 professionally designed and
  choreographed shows. These include the following
•  
• Shower Show
• Lesbian Show
• SM Show
• Oil Fire Show
• Sex for the Money Show
• Egyptian Show
• Under Sea Show
• Voodoo Show
• Shakira Show
• Banana Show
• Chair Strip Show

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BUSINESS CONCEPT
BUSINESS CONCEPT (cont)

• HOLLYWOOD MEMBERS CLUB
•  
• Of all the Go Go and adult entertainment bars in
  Thailand, we are yet to see a sophisticated and
  professionally designed and managed private
  members club. Hollywood is changing this.
•  
• The Hollywood Members Club will see a new face
  to the adult entertainment and Go Go Bar scene.
  A Club with its own premisesprivate entry by Bio
  Metric Thumb Readersa general members bar area
  featuring the best of shows and show girls.
•  
• A Club where Members have their own drink
  lockers.
• A Club where members can rent private VIP Lounge
  Suites to enjoy their
• own private shows whilst entertaining their
  guests.
• A Club that will feature regular monthly
  Members events.
• A Club like non-other, where membership is
  exclusive and by invitation only.
• The Hollywood VIP Members Club.
• The VIP Members Room will feature three Minute
  Roomsa room
• designed for absolute discretion with sofa
  style bed, corner shower and toilet
• for the Super-Short-Time experience.
•  
• The Club will place 500 Memberships on the market
  at a price of THB 30,000 per membership.

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BUSINESS CONCEPT
BUSINESS CONCEPT (cont)
HOLLYWOOD INN HOTEL   The Hollywood Group
recently acquired the old and run down hotel, a
short time hotel offering cheap rooms for hourly
rates or long stay. This style of hotel is
naturally extremely popular in the Nana red light
area and a high revenue generator.   We have
re-designed the hotel, now renamed to the
Hollywood Inn Hotel, to raise the level of short
term hotel accommodation to provide   - a modern
facility - efficient and professionally managed
- ground floor bar - high profile signage
entrance to the Nana Plaza Complex   Our survey
around the immediate area shows an average room
rate ranging from THB 1,400 to THB 1,600 per
night at small and medium sized hotels. These
hotels are generally older style and the rooms
have all developed quite a pungent and obnoxious
smell (not mention the very poor condition of the
bathrooms).   During the high season (6-8 months)
these hotels are mostly all fully booked.   Short
time rooms are sold at the price THB 300 to THB
400 for one and half or 2 hours and can be sold
up to six times per day/night. This brings even
higher revenue than long time hotel room stays!
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SHOWS, CHOREOGRAPHY THEATRE
SHOWS, CHOREOGRAPHY THEATRE
Great shows make you think, take your breath away
and are part of the fabric of our backdrop.   Our
show girls are trained and choreographed to an
international and professional standard to excite
and stimulate our audience.   By using colorful
and dynamic costumes and outfits, together with
mood inducing lighting, our shows reflect a mood
and capture the spirit.   ASSOCIATED
RETAIL Merchandise will include T and Polo
shirts, cosmetic jewelry, Show DVDs and general
tourism paraphernalia.
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LIGHTING SOUND
LIGHTING SOUND

• TECHNOLOGY
• Technology plays an important supporting role in
  our clients daily lives, and serves to enhance
  the Hollywood experience in many ways.
•  
• Rotating stage
• Fully plumbed shower show systems on our stages
• High range hi-fi music system
• Stage and bar lighting
• Visual displays including projectors and TV
  Plasma screens
• Bio metric thumb readers for the Members
  Private Club area.
• Free Wireless Internet.
•  
• SOUND
•  
• The Hollywood Group will integrate sounds and
  music to provide the bar with a well considered
  theme supporting its stage shows and in between,
  ensuring the right noise is being delivered to
  its audience.
•  
• The Members Private VIP Club will feature
  independent sound systems within the private VIP
  Lounge Suites.

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PROFILING THE HOLLYWOOD CUSTOMER
PROFILING THE HOLLYWOOD CUSTOMER
The Hollywood client is predominantly male. He is
outgoing, enjoys a good time and loves the
company of females.   A little hedonistic and
indulgent.   Its not easy to circumscribe the
Hollywood world within a definition. A world made
up of sensations, entertainment, social behavior,
cultures and a one of a sensual nature.   Our
clients are social creatures who appreciate fun
and entertainment. Mainly male, but we do not
exclude females all our clients enjoy the
company of females, the fanfare of our shows and
the hedonistic and indulgent side of life.
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PRIVATE MEMBERS CLUB
PRIVATE MEMBERS CLUB
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PRIVATE MEMBERS CLUB FLOOR PLANS
PRIVATE MEMBERS CLUB FLOOR PLANS
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HOLLYWOOD HOTEL
HOLLYWOOD HOTEL
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HOLLYWOOD HOTEL FLOOR PLANS
HOLLYWOOD HOTEL FLOOR PLANS
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HOLLYWOOD HOTEL FLOOR PLANS
HOLLYWOOD HOTEL FLOOR PLANS
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CORPORATE STRUCTURE
CORPORATE STRUCTURE
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DYNAMIC MANAGEMENT TEAM
DYNAMIC MANAGEMENT TEAM
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LOCATION
LOCATION
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THAILAND TOURISM
THAILAND TOURISM
A unified Thai kingdom was established in the
mid-14th century. Known as Siam until 1939,
Thailand is the only Southeast Asian country
never to have been taken over by a European
power.   Thailand is still considered as one of
Asias key tourism destination zones. Over
recent years, Thailands tourism industry has
significantly benefited from the lower cost of
air travel in Asia. The growing low cost carriers
market in Asia has seen airlines such as Air
Asia, Tiger Airways, Valuair and Jetstar flying
direct to destinations like Bangkok, Phuket and
Pattaya. With continued competition from low cost
carriers, numerous scheduled carriers have also
lowered their fares to many destinations around
Asia.   Suvarnabhumi airport, which opened in
September 2006, was found shortly after opening
to need repairs to its taxiways and main
terminal. To ease congestion in this period, Thai
Airways announced daily domestic flights from
Bangkoks 92-year-old Don Muang airport. Don
Muang may end up complementing the newer airport,
easing its burden. Increased passenger capacity
may have a positive influence on overall arrival
figures. In 1997 Thailand saw over 7M arrivals
to the country. In 2000 this figure increased to
almost 10Mand another 4 years later jumped to
nearly 12M. Whilst recession, natural disaster
and the likes plague the financial markets,
tourism is still a healthy sector in Thailand.
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STRATEGIC APPROACH
STRATEGIC APPROACH

• The fundamentals of our strategy are
•  
• To re-energize and establish our brand in the
  adult entertainment
• industry.
•  To strengthen business development from within
•  To grow the business in terms of
•  Regional coverage
•  Memberships sales
•  Offering a wider range of products
•  Providing greater client service
•  
• To strengthen business operations by
•  Establishing a member data base
•  Introducing more events
•  Increasing our revenue sales spread by hosting
  Member Club lunchtime
• private events.
• To re-define existing staff roles and
  responsibilities and bring in new

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COMMUNICATIONS
COMMUNICATIONS

• The Hollywood aesthetic and playfulness is a key
  to how we communicate with our customer base and
  prospect clients. Hollywoods brand identity is
  very self-aware and this is reflected in the way
  we promote ourselves though our media (posters,
  e-flyers, web site). We use innovative and
  impressive ways to target our market, while never
  taking ourselves too seriously.
•  
• Communication style and design throughout the
  development of both the bar and hotel will be
  reflective of Hollywoods core aims which are
• To create a truly unique and inspiring
  entertainment environment and hotel,
• sensitive to the attitude and lifestyle
  expectations of our clientele, whilst
• embracing the local environment and community.
• To provide a leading industry service at
  competitive price points.
• To redefine the standard by which design,
  entertainment and service
• standards are measured in our industry.
• To maintain a dynamic and humanistic environment
  that will attract, retain
• and motivate excellent personnel.
• To support continued growth and enable the
  expansion of services and
• facilities.
•  
• The Hollywood Group can be characterized as
• Sensual Sexy Inclusive

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SWOT ANALYSIS
SWOT ANALYSIS
STRENGTHS Unique concept. Gap in market for fun,
funky, entertaining modern Go Go Bar
competitively priced and combining innovative
shows and service. Premium location. Nana Plaza
is considered by many to be the number one Go Go
and adult entertainment complex in Thailand. 14
years of operational expertise and experience in
the business and in this industry. Long serving
team of staff. Over 5,000 regulars on Hollywood
Show-A-Go-Go Bars customer base. New VIPs
Members Club. Modern, fashionable style short
term hotel at affordable rates.   WEAKNESSES Touri
sm stability. Operating hour changes.   OPPORTUNIT
ES Creation of a brand style that will
revolutionize the Go Go Bar and short term hotel
industry. Modern and stylish new design of the Go
Go Bar and Private Members Club. First VIP
Members Club with private club area. Hotel will
capture all traffic entering Nana Plaza. The
entertainment industry is seeing an increase in
turnover throughout Thailand.   THREATS Worldwide
terrorist threats question global tourism
demand. Re-development of the Nana Soi 4
area. Other competing bars putting out similar
products. Clamp down on operating hours by the
Thai Government.
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FINANCIAL SUMMARY
FINANCIAL SUMMARY
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INVESTMENT OPPORTUNITY
INVESTMENT OPPORTUNITY
The opportunity now exists to participate as a
partner in the Hollywood Group with up to 49 of
the equity being allocated to raise funds of THB
60,000,000.   The Hollywood Group is controlled
by Esquire Group Entertainment Co., Ltd that is
currently 100 owned/controlled by Mr Peter
Strebl.   Investments over 10 will include one
seat on the Board. Ideally, the Company is
looking to attract between one to five investment
partners.   The investment is sought to complete
before the end of 2008.   Investors will not only
see a return-on-investment from the bar and hotel
operations as detailed in the attached financials
but will also enjoy the profit benefits from the
sale of Memberships in the VIP Members Club.
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SHARE VALUATION
SHARE VALUATION
The Company has THB 12,000,000 Registered
Capital THB 120,000,000 Company
Valuation Minimum Investment THB 500,000 500
Shares Maximum Investment THB 60,000,000
60,000 Shares ( 50 equity)
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ALLOCATION OF FUNDS
ALLOCATION OF FUNDS
The allocation of funds will be at the discretion
of the Chief Executive Officer. A large portion
of the funds is to be used to return loans made
to the Company by Mr Strebl with a portion of the
funds being used to complete the upgrade of the
bars as demonstrated by the designs and upgrade
plans included in this document (further
documentation is available upon request).   A
significant portion will be used to meet the
budget requirement for the construction and
upgrade of the Hollywood Inn Hotel.   A
guaranteed undertaking will be given by the CEO
and principal shareholder, Mr Peter Strebl, that
the upgrade of the bars, the Members Private VIP
Room and the Hollywood Inn Hotel will be
renovated and completed consistent to the designs
submitted within this document within 6 months
from the completion of the capital raise.
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APPLICATION FOR SHARES
APPLICATION FOR SHARES
YOU ARE INVITED TO JOIN THE HOLLYWOOD GROUP AS A
PARTNER AND INVESTOR TOGETHER WITH ME. A TOTAL
INVESTMENT OF THB 60M IS BEING SOUGHT FOR 50 OF
THE BUSINESS. MINIMUM INVESTMENT IS THB
500,000. INTERESTED PARTIES SHOULD REQUEST A
MORE COMPREHENSIVE INFORMATION MEMORANDUM THAT
PROVIDES FULL PARTICULARS OF THE OFFER ,
FINANCIALS AND HOW TO ENGAGE. PLEASE REMEMBER
THAT THIS IS A PRIVATE PLACEMENT AND NOT A PUBLIC
OFFERING. AN APPLICATION FORM WILL BE PROVIDED
UPON REQUEST BY CONTACTING MR PETER STREBL, CEO,
HOLLYWOOD GROUP ON MOB 66 8383
66664 TEL/FAX [phone] carousel_at_truemail.co.
th ALL ENQUIRIES WILL BE TREATED WITH THE
STRICKTEST CONFIDENTIALITY.
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THANK YOU
THANK YOU