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The Internet and Interactive Media

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... in the inventory, exchange, advertisement, distribution and payment of goods and services ... Internet Advertising. Sponsorship. Banner Ads. Pop-Ups. Push ... – PowerPoint PPT presentation

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Title: The Internet and Interactive Media


1
Chapter 15
  • The Internet and Interactive Media

2
Definitions
  • ___________________ -- Any activity that uses
    some form of electronic communication in the
    inventory, exchange, advertisement, distribution
    and payment of goods and services
  • ___________________ -- Buyer-seller electronic
    communications in a computer-mediated environment
    in which the buyer controls the kind and amount
    of information received from the seller.

3
Decline in Internet Growth Ratesin the Consumer
Market
  • Digital Divide
  • No-Need Population
  • The Disenchanted

4
Who uses the Internet?
  • Male/Female about ________
  • Average age is around ___
  • Tend to be ______ income and/or education
  • Two Groups

5
Why Consumers Buy Online
  • ______________ any place/time
  • _______ can easily search for best price
  • _______ can easily search for exactly what you
    want
  • ___________ can construct what you want
  • ______________ 2-way, and private
  • _______ you control what you see and for how
    long

6
B2B Users
  • Consumer sales ____ compared to B2B
  • Some expect to do around ___ of their business
    over the internet
  • Uses

7
Internet Advertising
  • Sponsorship
  • Banner Ads
  • Pop-Ups
  • Push Technologies or Webcasting
  • Links

8
Types of Website
  • _________________ -- designed to accommodate
    interactive communication initiated by a
    companys employees, investors, suppliers and
    customers.
  • ______________________ -- designed to engage
    consumers in interactive communication or
    dialogue that will result in the sale of a
    companys product or service or move the consumer
    closer to the purchase.

9
Creating a Website Presence
Major Types of Web Sites
Major Types of Web Sites
10
Measures of Effectiveness
  • KEY TERMS
  • Viewers
  • Unique visitors
  • Hits
  • Clicks (Click-throughs)

11
Internet Communications Objectives
  • To Create ___________________
  • To ____________ Information
  • To Gather _____________ Information
  • To Stimulate ______________ Distribution
  • To Improve _________________

12
Personal Selling on the Internet
  • May replace personal selling
  • Reduces high cost of personal ______
  • Vastly increases potential ______
  • May enhance personal selling efforts
  • Provides quick, easy, ________________________
  • Now salesforce can concentrate on __________
  • May be a source of ________

13
Internet Advantages
  • _________ Marketing
  • Get to specific groups with ______________
  • Message _______________
  • Use database info to ____________ the message
  • ____________ Capabilities
  • Increase customer _______________
  • Information ____________
  • Can put _________ out there and let customer
    _______

14
Internet Disadvantages
  • ________________ problems
  • Still not perfect, but _____________
  • _____________
  • Too many users _________________
  • ____________
  • A lot of _____________ (websites and banners)
  • Potential for _______________
  • ___________ is starting
  • Poor ___________
  • Not everyone has ____________
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