Analyzing and Planning Your Campaign

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Analyzing and Planning Your Campaign
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Analyzing Workplace Campaign

• 1. When Setting a Goal
• Calculate the total you wish to achieve
• Divide it by the total employment
• Share with employees what the gift per employee
  would be
• Examples If everyone in our company, at a
  minimum, would give 5 per paycheck we could
  raise 50,000
• 2. When Training Your Committee and Solicitors
• Emphasize the goal is to increase giving and/or
  participation
• Teach them how to ask people to increase their
  gifts
• 3. When Promoting the Campaign
• Emphasize how increasing individual gifts makes
  an impact.
• Use incentives and hold special events to keep
  the campaign fun while still remaining
  educational
• 4. During group meetings
• Be sure to share the campaign goal
• Avoid saying things like, If youre already
  giving you dont have to sign up or just write
  same on the card
• Ask employees to increase (remember every
  dollar matters!)

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Analyzing Workplace Campaign

• 6. Committed CEO and top managers
• Involved financially and/or personally to the
  United Way
• Provides time and support to the campaign
  committee
• Provides time and personal support to employee
  meetings
• CEO or peer contact
• 7. Committed Internal Campaign Structure
• This could be in the form of campaign committee
  representing all departments (this will vary
  based on your companys makeup)
• Marketing/Public Relations
• Payroll
• Line People
• Middle Management
• Human Resources
• Upper Management
• Labor
• 8. Clear and Open Line of Communication
• Between CEO/campaign committee
• Between campaign committee and employees

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Analyzing Workplace Campaign

• 10. Train and Educate Campaign Committee
  Concerning
• United Way
• Community needs and how they can meet those
  needs
• Allocations
• Volunteerism
• Explanation of the correlation between campaign
  giving and participation.
• 11. Analyze Past Campaign
• Overall company campaign
• Departmental campaign
• Example Looking at the number of participants
  versus the number of employees.
• 12. Develop Goals Based on Increased
  Participation.
• Departmental and company goal
• 13. Motivate/Educate Employees Use of campaign
  materials
• Posters
• Table Tents
• Video

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Analyzing Workplace Campaign
14. Group Meeting Set time and date or dates
where management can endorse the companys
involvement with the campaign. Departmental
representative speak on behalf of the committee
and the United Way explaining the plan of
action Goal Theme Incentive program
Community needs Speaker Testimonial Video
Personalized pledge card ASK! 15. Thank You /
Recognize Those Who Help Make the Campaign a
Success CEO Upper management Middle
management Line employees Campaign Committee
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Analyzing Workplace Campaign
16. Immediately evaluate and measure the results
of your campaign with those involved. CEO
Campaign committee United Way staff person 17.
Communicate Year Round Distribute United Way
e-blasts Schedule Brown Bag seminars Get
involved with the Volunteer Center Ask new
hires to contribute to United Way throughout the
year
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Thank You