Tourism Products

1
Tourism Products Tourism Destinations. 15.09.08
/AT

• International travelling patterns among tourists
• Tourism attractions types attributes
• Case Danfoss Universe
• Tourism as service product
• Tourism destination what is it?
• 6 characteristics
• destination life cycle lifecycle trigger
  factors

2
International Stay-over Arrivals Developing vs.
Developed Countries
Weaver Lawton 2006 p.93
3
International Stay-over Arrivals Regions
Lawton Weaver 2006 p.108
4
Generic Inventory of tourist attractions (Weaver
Lawton 2006 p.130)
5
Tourist attraction attributes (Weaver Lawton
2006, p.147)
6
Assignment

• Define Danfoss Universe by means of relevant
  tourist attraction attributes listed in figure
  5.5 (p.147)
• Can these attributes help us to identify
  possibilities and problems that Danfoss Universe
  may be facing?

7
Tourism product as service product

• Intangibility
• word of mouth market comm. central
• Inseparability
• production consumption simultaneous processes,
  front-line personnel important
• Variability
• the human factor (personnel tourist) means
  that quality / experience may vary
• Perishability
• cant be stored for later consumption (e.g.
  hotel beds)

8
Destination pull factors

• Geographical proximity to markets
• Accessibility to markets
• Availability of attractions primary
• Cultural links
• Availability of services
• Affordability
• Peace, stability safety
• Positive market image
• Pro-tourism policies

9
Tourism destination one definition

• They tourism destinations are logically the
  point of consumption of the complex of activities
  that comprises the tourism experience and are
  ultimately what is sold by place promotion
  agencies on the tourism market (Ashworth Voogd
  1990 p.6).

10
A tourism destination

• contains attractions/facilities is an
  attraction in itself
• is created by a numerous suppliers private
  public
• has a delimitation problem nesting
  hierarchies
• is multi-sold
• cant be sold out or can it?
• has resources product which are not identical

(Ashworth Voogd 1990)
11
Butlers destination life cycle (Lawton Weaver
2006, p.307)
12
(Weaver Lawton 2006 p.323)
13
Consider for next time

• Try to apply Butlers destination life cycle
  model and Weaver Lawtons lifecycle trigger
  factors to the tourism development at the
  destination you come from (city/region/country)
• Are these two models useful for illuminating this
  tourism development?

14
Further references

• Ashworth Voogd (1990) Can places be sold for
  tourism? in Ashworth Goodall (ed) Marketing
  tourism places, London Routledge
• Framke W. (2002). The Destination as a Concept. A
  discussion of the business-related perspective
  versus the socio-cultural approach in tourism
  theory. Scandinavian Journal of Hospitality and
  Tourism. 2, 2, pp.92-109.