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Video Asset ManagementBehind and Beyond the
Firewall
Derek Gascon Vice President, Strategy Planning
Streaming Media East December 11, 2001
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AgendaStreaming Media East December 11, 2001

• Video Asset Management
• Market Perspective
• Solution Considerations
• Describe a Context Model
• Metadata Definition
• Searching Video
• Publishing Streaming Video
• Broadcast as Example Solution
• Workflow and Points of Integration
• Indexing and Manipulating Video
• The Integrated Solution
• Syndicating Streaming Content

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CONVERA Overview

• CONVERA is the Result of Business Combination
• Excalibur Technologies
• Intel Interactive Media Services Division
• Global Operations
• Approximately 450 Employees
• Content Management Products/Technologies
• Screening Room
• RetrievalWare
• Extensive Customer Base
• Over 700 Customers

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Video Asset ManagementA Market Perspective

• Video Production
• Horizontal or Broad Market
• Processes for Producing Video Similar Across
  Segments
• Media Entertainment, Financial Services,
  Government, Manufacturing
• Level of Sophistication Varies
• Streaming Media is an Output
• Analogous to Film and Video Tape
• High-End Digital Formats MPEG2 and MPEG1
• Streaming Formats Windows Media, Real,
  QuickTime
• Process is Migrating to Digital Environment
• Physical Asset Management to Digital Asset
  Management
• Develop a Digital Video Library
• Requires a Rich Catalog of Descriptive Metadata
• Digital Environment Presents Exciting New
  Opportunities

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The Value of Video Assets

• Dependent on Type of Video Content and Entity
• Broadcast/Entertainment
• Corporate Enterprise
• Government
• Cost Reduction
• Improved Workflow Efficiency
• Re-use of Existing Content
• Operational Effectiveness
• Rich Dissemination of Knowledge Information
• New Revenue Opportunities
• Direct Distribution Channel

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Video Asset Management Solutions

• Requires a Set of Heterogeneous Systems
• Seamless Integration Into Existing Workflow
• Begin Early in the Content Creation Process
• As Close To, If Not At, the Point of Content
  Creation
• Manage Content Throughout Life Cycle
• Round-Trip Content Management
• Adapts to an Existing Paradigm
• Library Metaphor Applied to the Digital
  Environment

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The Digital LibraryOpen Archive Information
System (OAIS) Reference Model
Source Consultative Committee for Space Data
Systems (NASA)
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MetadataA Card Catalog for the Digital Library

• Metadata Hierarchy
• Tier 1 Base Level
• Drive/Directory/Filename.Extension
• Date Created, Owner, File Size, Last Modified
  Time
• Tier 2 Structured Metadata
• Defined Schema Custom or Standards Based (SMPTE)
• Schema Must be Extensible
• Tier 3 Unstructured Metadata
• Free Form Text Annotations
• Captured Text, e.g. Closed Caption or
  Speech-to-Text Conversion
• Metadata Set Represents One Video Asset
• Related to One or More Digital Proxies

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Indexing VideoMetadata Extraction and Annotation
Screening Room Capture
Unstructured Metadata (Visual Key Frames)
Unstructured Metadata (Closed Caption or
Speech-to-Text)
Unstructured Metadata (Free-form Notes/Text)
Structured Metadata
MPEG2 and MPEG1
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Video SearchingScreening Room WebSearch

• Browser Interface
• Search Text for Results Within Video Assets
• RetrievalWare
• Natural Language Query
• Standard Text Search
• Search Images
• Review Asset Metadata
• Key Frames
• Text
• Clips
• Preview from Point of Hit
• Streaming Format
• Real, Windows Media, QuickTime

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Publishing Streaming Video

• Browser Edit and Publishing Tool
• Capture Start/Stop Triggered on Black Frames
• Basic Jog/Shuttle in Streaming Media
• Select In/Out Times During Playback
• Multiple Capture Scheduling
• Leitch Video Router Control
• Automated Video Publishing
• MPEG2 Cut Based on Clip List
• Clips Transcoded to Target Streaming Format(s)
• Distribution to One or More Destinations/Affiliate
  s
• Streaming Video File(s)
• Metadata in XML Format
• Destinations can be Intranet or Internet Sites

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Broadcast A Market in Transition

• Analog to Digital Convergence
• Significant Shift in the Existing Paradigm
• Broadcast Customers and Vendors Face the
  Challenge Together
• Customers Learning and Articulating Requirements
• Vendors Building or Evolving Tools to Meet Them
• Screening Room Broadcast Solution Result of
  Working Close with Customers and Partners
• KGO and KABC
• Discovery Channel
• ESPN
• TV5 (France)
• Canal (Belgium)
• Grass Valley Group

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The Value of Convergence

• The Ubiquity of Network Computing
• Operational Effectiveness
• Production Cost Reduction
• Cycle Time Improvements
• Re-use of Archived Content
• Digital Distribution
• Broadband Streaming
• File Transfer
• Content Sharing and Syndication

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Solution Complexity
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Screening Room Broadcast Solution
INGEST DIGITIZE CATALOG INDEX
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CONVERA Screening Room Video Asset Management

• Automated Event-Based/Time-Based Video Indexing
  and Logging
• Cuts, Fades, Dissolves, Heartbeat, Etc.
• Concurrent Digital Encoding
• MPEG2, MPEG1, Windows Media, Real, QuickTime
• Text Indexing
• Closed Captions
• Speech-to-Text
• Free-Form Notes
• Other IP Data Streams
• Open Database Management (Metadata Storage)
• Text and Image Search Capability
• RetrievalWare
• CST
• Clip Creation
• Export Edit Decision List
• Trim Create New Assets

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Manipulating VideoScreening Room? CutsEdit
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Screening Room Broadcast Solution
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Integrated Solution

• Screening Room is One Core Technology
• Broadcast Encoding/To-Air Servers
• Grass Valley Group Profile
• Storage Management
• EMC Avalon
• OTG Disk Extender
• Non-Linear Editors
• Vibrint NewsEdit
• Avid
• News Room Computer System
• AP/ENPS
• CutsEdit Integrated in UI
• Broadcast Scheduler
• Grass Valley Group NewsQ Pro
• Syndication
• ContextMedia

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Content Syndication
This Slide is In Development Syndication of
Streaming Video