Why the Pruneau dAgen has registered as a Geographical Indication

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Why the  Pruneau dAgen  has registered as a
Geographical Indication
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Why did Agen Prunes register as a Geographical
Indication ?

• A long tradition in producing this typical
  product more than 800 years old
• Linked to the terroir (soil, climate,
  adaptation of vegetal variety to local
  characteristics)

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Why did Agen Prunes register as a Geographical
Indication ?

• Regional know-how and skills 1700 producers
  focused on quality
• A network of producers and 30 specialized
  processors

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Why did Agen Prunes register as a Geographical
Indication ?

• An old and powerful reputation
• That is constantly maintained by producers and
  processors through collective investments in
  communication and advertisement

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Why did Agen Prunes register as a Geographical
Indication ?

• Considerable efforts towards improving the
  quality of Agen prunes
• But higher costs of production

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Why did Agen Prunes register as a Geographical
Indication ?

• Necessity of a clear commercial differentiation
• Quality of the product
• Image of authenticity

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Why did Agen Prunes register as a Geographical
Indication ?

• The name  pruneau dAgen is expressing by
  itself the quality of our product through
• The centuries long experience in the production
  process
• The specific terroir specificities of the Agen
  area
• The local traditional skills and know how whose
  respect is certified by independently controlled
  production guidelines

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Why did Agen Prunes register as a Geographical
Indication ?

• Every use of that name not complying with the
  production guidelines, which include the
  geographical area, would be likely to kill the
  original product because this one is more
  expensive to make.

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Why did Agen Prunes register as a Geographical
Indication ?

• GI allows producers to offer guarantees to
  consumers on the authenticity, traceability and
  quality of the typical product
• GI allows producers to keep on producing and
  making a living for their families

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