Increasing Visibility: Building Demand for Technical Communication Services

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Increasing Visibility Building Demand for
Technical Communication Services

• Written By Brenda Huettner
• Presented By Maddie Foltz

http//www2.techwr-l.com/techwhirl/employmentartic
les/visibiity.html
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Introduction

• Why do you need to build demand?
• How can you go about it?
• Do Great Work
• Go for Personal Glory
• Pay Attention to Surroundings

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Build Demand

• Effective technical communication is crucial to
  business success
• However, great work is often overlooked and
  underappreciated
• Therefore, it is imperative to constantly build
  demand and visibility
• Showcase your talents to promote understanding of
  the nature of your work
• The ultimate results are higher pay and greater
  respect

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Do Great Work

• Make your output the best it can be
• Understand your personal strengths and weaknesses
• Find jobs that emphasize your strengths
• Ex Are you better at writing product manuals or
  online help guides?
• Recognize the needs of your audience
• Predict what they want and expect
• Realize your scope of influence
• Think beyond primary customers
• Word of mouth about good work travels quickly

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Go for Personal Glory

• Display awards and acknowledgements
• Frame and hang certificates of appreciation
• Add an awards section to your résumé
• Show off all of your skills
• Belong and participate
• Join professional associations
• Enroll in training courses
• Talk about what you do

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Pay Attention to Your Surroundings

• Stay informed
• Know the market
• Read industry-related newspapers
• Keep up with technology
• Call yourself a subject matter expert
• Use your expertise to benefit your company and
  your reputation
• Understand managements hot buttons
• Use terminology or buzz words they want to hear

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Conclusion

• There are only a few steps you need to do to
  increase and sustain visibility
• Do Great Work
• Go for Personal Glory
• Pay Attention to Your Surroundings
• If nothing else, remember to always do your best
  work!
• Any Questions?