How to promote Regular blood donation on a voluntary, nonremunerated basis

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How to promote Regular blood donationon a
voluntary, non-remunerated basis

• Challenges and approaches for an effective donor
  recruitment  program
• Denham Pole

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(No Transcript)
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Lessonslearnt

• Enthusiasm - Dr Harvey Klein National Institutes
  of Health
• Overwhelmed - American Red Cross (Dr Bernadine
  Healy)
• Apathy New York
• Good idea - Dr Ronald Gilcher Oklahoma Blood
  Institute
• The blood should be waiting for the patient and
  not the patient waiting for the blood

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Unique features
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Hepatitis after transfusion
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Anti-HCV in volunteer and paid donors
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Window risks
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Regular donorsfact sheet WHO EURO 10 June 2005

• Each year, 37.6 million units of blood are
  collected from regular (at least two donations
  per year), voluntary, non-remunerated blood
  donors.
• Of these, 89 are collected in high-income
  countries.
• Seventy-one countries report that they have no
  regular voluntary, non-remunerated blood donors.

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Problemlack of regular donors

• Family replacement system
• Directed donations
• Personal favor of the donor
• Limited humanitarian motives
• Blood "banks" instead of blood "service"

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Blood donors
voluntary
non remunerated
Adequate supply
regular
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The donor cycle
Volunteer for humanitarian reasons
Persuade other people
Personal reward feel good
Proud of their actions
Return regularly
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The key
Volunteer for humanitarian reasons
Persuade other people
Personal reward feel good
Education
Proud of their actions
Return regularly
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Education goals
Donors educated, motivated recruited
Understanding importance of safe blood
Changed behavior
Changed knowledge, attitudes, beliefs
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Club 25
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Dr Jean Emmanuel
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Organizing a club 25

• Membership
• Blood donors aged 16-25 years who have donated at
  least twice
• First-time donors who commit to giving blood
  regularly
• Aims
• Establish a process whereby senior school blood
  donors will be retained as they leave school
• Create a lifelong commitment in school leavers to
  the concept of regular donations
• Organization
• The Club elects a national or provincial
  administrative committee to organize activities,
  eg., a national youth blood donor day, a World
  Blood Donor Day
• Peer promoters are elected to assist the Blood
  Service in the recruitment of voluntary blood
  donors from low-risk populations
• The Blood Service supervises and supports the
  Clubs

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10th International Colloquium on blood donor
recruitment
Santiago Chile March 2006
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Thank You !