Packaging Systems and Processes Roadmap 20052010 November 2005 STFIPackforsk: Per Westrm, Cathrine L

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Packaging Systems and Processes Roadmap
2005-2010November 2005STFI-Packforsk Per
Weström, Cathrine Löfgren, Chris Dominic
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Contents

• Introduction
• Sustainable development
• Packaging logistics
• Definitions
• Background trends
• The trends and drivers impact on the packaging
  area, in a 3-5 year perspective
• Open questions
• Packaging beyond 2010
• Competitive advantages of the Swedish Industry
• Conclusions
• Open questions

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Introduction

• The purpose of this study is to formulate a
  roadmap for system and process issues of
  packaging from today to 2010. More specifically,
  this study covers two areas
• Sustainable development
• Packaging logistics
• A separate study covers a third area
• Intelligent packaging

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Defintions
Sustainable development

• A development that meets the needs of the
  present without compromising the ability of
  future generations to meet their own needs.
  (Brundtland commission)
• The concept of sustainable development is based
  on a need for economic growth in society and a
  demand that this take place in an environmentally
  and socially sustainable way.

Packaging Logistics definition

• An approach with the purpose of developing
  packaging and packaging systems that support the
  logistics process and meet the customer/user
  demands. (Packforsk, 2000)
• The Packaging Logistics approach includes the
  whole supply chain, from raw material producer to
  end-user and reverse logistics.

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Background trends
General trends in a global perspective
Consumer trends and drivers in developed countries

• Globalization
• Urbanization
• Regionalization
• Economic growth
• Technology development
• Population dynamics
• Knowledgeable society
• Climate change and other environmental issues
• Issues of security

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The trends and drivers impact on the packaging
area (3-5 year perspective)
Sustainable development

• Environmental aspects
• Environmental concerns will maintain a high level
  of importance in the packaging industry.
  Sustainable development as a concept and related
  terms like recyclable, reusable and resource
  saving packaging, renewable and biodegradable
  material will continue to expand.
• There is a need for development of new recycling
  techniques, for example as regards separation
  into different material groups. More knowledge is
  needed about how, for example, printed
  electronics, sensors and RFID tags affect waste
  management .

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The trends and drivers impact on the packaging
area (3-5 year perspective)
Sustainable development

• Economic and social aspects
• The packages ability to sell the product will be
  even more important than it is today.
• Attractive design - shapes and nice colors
• Added value - functional and user friendly
• Society faces challenges regarding socially
  sustainable growth, e.g. to meet the needs of an
  older population. Home care with user-friendly
  packaging systems could be a possible way to meet
  the future demands resource-wise.

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The trends and drivers impact on the packaging
area (3-5 year perspective)
Packaging logistics

• New networks and increased supply demand chain
  interaction
• System view of the packaging
• Increased collaboration between supply chain
  actors
• New business models
• Packaging Integrator
• Logistics efficiency and flexibility
• Traceability

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Packaging beyond 2010

• New roles for the packaging
• suppliers
• The packaging supplier will play
• an integrated role with the
• supply/demand chain offering
• full packaging related services.

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Packaging beyond 2010 (cont.)

• Emotionally intelligent packaging will be seen in
  the market.
• The differentiating packaging concepts are
  strongly predicted to be seen in the market
  place.
• The know-how in packaging logistics also in the
  global arena is predicted to be high.
• Packaging integrators agility in the
  supply/demand chain, taking more packaging
  related responsibility is to be seen.
• Shorter and intense supply/demand chain
  relationships' leading to rapid packaging
  concepts.

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Packaging beyond 2010 (cont.)

• New networks and increased supply demand chain
  interaction
• System view of the packaging
• Increased collaboration between supply chain
  actors
• New business models
• Packaging integrator
• Logistics efficiency and flexibility
• Traceability

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Competitive advantages of the Swedish industry
Sustainable development

• In relation to the goals set up in the European
  sustainable growth strategy, Sweden often holds a
  good position.
• Swedish packaging industry and packaging
  knowledge has a very advanced position in Europe
  and to a significant degree also in the rest of
  the world. The sustainable growth in the Swedish
  packaging industry are very good.
• Swedish packaging industry of today works in
  close cooperation with Swedish research
  institutes and this contributes to the positive
  development on the sustainability area.
• Swedish companies also work actively together
  with trade organizations and authorities.

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Competitive advantages of the Swedish industry
Sustainable development

• Companies regard sustainable growth as an
  opportunity, where short-term profitability is
  combined with long-term benefits.
• The packages ability to sell the product will be
  even more important than it is today
• Attractive design - shapes and nice colors
• Added value - functional and user friendly
• Society faces challenges regarding socially
  sustainable growth, e.g. to meet the needs of an
  older population. Home care with user-friendly
  packaging systems could be a possible way to meet
  the future demands resource-wise.

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Competitive advantages of the Swedish industry
(cont.)
An example of the broad Swedish research and
development within sustainability areas connected
to the packaging industry .
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Competitive advantages of the Swedish industry
(cont.)

• Benchmarked contributor of Packaging logistics
  know-how.
• Ongoing research work to integrate packaging
  system, product and supply demand chain to a
  whole.
• Increased knowledge in supply/demand chain,
  differentiated end-user requirements leading to
  emotionally intelligent packaging.

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Conclusions

• Development demanded by
• Increased amount of packaging due to sustained
  global economy, population growth in the middle
  class sector, and smaller households.
• Consumers, agile supply chains, added emotional
  values.
• Sustainable businesses, products and consumption
  is a long-term prerequisite for all branches.
• Market and legislations on sustainability will be
  an increasing factor in the near future.
• New networks, created by universities, research
  institutes, consumer organizations and packaging
  industry will be clearer, will be strong drivers.