Presented by Alex LinMKTG

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MB Naming Rule Fix Proposal

• Presented by Alex Lin/MKTG

2
Agenda

• Existing segment and naming intro
• MSI 4 Segment define.
• Diamond/Platinum naming rule.
• Mainstream/V-Class naming rule.
• Sub naming define.
• Coming products naming list.
• AM2 naming title proposal.
• Special define for extra revision.

3
Exist Product segment

• Enthusiast Diamond class
• Luxury product with full extra function.
• MSI leading brand product with new technology.
• Hardware Audio, SLI/CrossFire and heatpipe.
• Full function Platinum class
• Full function FLAG product with top chipsets.
• Match vendors promotion, must support SLI /
  CrossFire and fancy heatpipe.
• Dual CoreCell with full function
• Mainstream segment
• The multi SKUs segment for different market.
• Neo on ATX and M with Micro-ATX naming.
• Dual CoreCell with basic function.
• Value segment
• MSI Value segment with basic function.
• All in one with Graphic design mostly.
• Dual CoreCell as HW monitor.

4
Detail Define on Naming

• Flagship level rules Diamond naming
• No any spec on naming. Full extra spec with
  hardware audio.
• Example P6N Diamond, P35 Diamond, X38 Diamond.
• Deluxe level rules Platinum naming
• DDR2/3 difference after Platinum, never add
  subtitles.
• Example P35 Platinum D3, P35 Platinum Combo.
• Special for SLI function with SLI before
  Platinum
• Example K9N SLI Platinum, P6N SLI Platinum.
• No PCB model change, we use Platinum V2, Platinum
  V3
• Example P35 Platinum, P35 Platinum V2 (Pipe cost
  down)
• Change PCB design, we change to Platinum2,
  Platinum3,
• Example 945P Platinum2

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Detail Define on Naming

• Mainstream/V-Class rules Neo/M/SLI/Ultra
• Neo with ATX and M with MicroATX.
• Example K9NG Neo2, P35 Neo.
• SLI and Ultra to replace Neo on NVIDIA
  chipsets.
• Example P6N SLI, K9N4 SLI, K9N4 Ultra.
• Add Digital for HDMIDVI solution.
• Example K9AG Neo2-Digital.
• MicroATX will use M behind chipset name.
• Example G33M, G33M2, K9AGM3, K9N6GM3.
• No PCB model change, we use V2, V3, V4
• Example 965GM V3, 965GM V4, P965 Neo V2
• Change PCB model, we change to 2, 3,
• Example K9AGM2, K9AGM3, P35 Neo2

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First Naming Table
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Optional Spec Naming Table.
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Coming products naming

• Intel Platform
• P6NGM (MCP73)
• G31MV (G31 V-Class)
• 945GCM5 V2
• AMD Platform
• K9N Neo V2 (nForce560)
• K9N Neo V3 (nForce520)
• K9NGM3 (GeForce7050)

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How we define the V2/V3/V4

• First Platinum/Neo is most featured product.
• We launched every segment with first version
• Then we revision for cost down design or lite
  version.
• These revision will be named as V2/V3/V4
• Revision should be follow segment level
• If the product revision with different chipset,
  such as 946GZ/ 945GC, or nForce560/nForce520,
  then we will put higher segment to be in front of
  the lower segment. Not follow with the chipset
  numbers.
• For example nForce560 will be K9N Neo V2,
  nForce520 will be K9N Neo V3 946GZ naming will
  be in front of 945GC, etc.

10
Agenda

• Existing segment and naming intro
• MSI 4 Segment define.
• Diamond/Platinum naming rule.
• Mainstream/V-Class naming rule.
• Sub naming define.
• Coming products naming list.
• AM2 naming title proposal.
• Special define for extra revision.

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AM2 Naming Initial Option

• I recommend this Use initial K9P
• K9PN Diamond, K9PA Platinum, K9PNGM
• Good for naming rule, but will longer then old K9
  naming.
• Use initial K9xx with at first name final.
• K9N Diamond, K9A Platinum, K9AGM4
• Easy to understand, but not a specific initial.
• A2/A3, M2/M3 is not that suitable.
• K9 title is best for MSI naming series history.

12
Agenda

• Existing segment and naming intro
• MSI 4 Segment define.
• Diamond/Platinum naming rule.
• Mainstream/V-Class naming rule.
• Sub naming define.
• Coming products naming list.
• AM2 naming title proposal.
• Special define for new revision Titam.

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New Segment Titam

• Enthusiast Diamond class
• Full function Platinum class
• Mainstream segment
• Value segment

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Why and how we make Titam

• 1, Protect Platinum price and image
• If we reduce Platinum value and cost, we may not
  able to rise the cost on any new coming Platinum
  products.
• Platinum value and image have to be protect for
  long term.
• 2, The define on Titam segment.
• Pure cost down version from Platinum, keep solid
  CAP, Platinum PCB and easy pipe for mainstream
  overclockers.
• 3, Fulfill the price segment above Neo.
• We may use Neo segment to fight on price drop,
  so this Titam segment will keep the rule and
  follow Platinum cost range.

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The Selling Strategy on Titam

• 1, Split MSI product line become 5 segment
• Diamond, Platinum, Titam, Neo, V-Class.
• Neo is flexible to have many SKUs to fight price
  drop.
• 2, Hit competitors segment market
• Compare with gigabyte segment, Use Diamond to
  beat DQ6, Platinum to beat DS4, Titam to beat
  DS3, Neo to beat S2.
• Compare with ASUS, Diamond as P5K3 Deluxe,
  Platinum as P5K Deluxe, Titam as P5K-E, Neo as
  P5K.
• 3, Titam, the new segment as Titanium class!

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Thank you!